A Journey of Resilience and Vision
Poppy Capellaa’s story is one of determination, resilience, and an unwavering commitment to empowering women. As an entrepreneur and advocate, she has dedicated her career to promoting inclusivity, confidence, and the celebration of unique stories and talents. Her journey, marked by personal struggles and professional achievements, serves as an inspiration to many.
Early Life and Career Beginnings

Born in Indonesia, Poppy Capellaa faced numerous challenges growing up. Despite societal expectations and limited resources, she pursued her passion for beauty and fashion. Her early career involved working in various roles within the beauty industry, where she quickly recognized the lack of representation and inclusivity. This realization ignited her mission to create platforms that empower women from all walks of life.
Establishing PT Capella Swastika Karya
In her quest to redefine beauty standards, Poppy founded PT Capella Swastika Karya, a company dedicated to organizing beauty pageants that emphasize empowerment and inclusivity. Under her leadership, the company acquired the license for Miss Universe Indonesia in March 2023, marking a significant milestone in her career. This acquisition allowed her to implement her vision of showcasing diverse beauty and providing women with opportunities to share their unique stories.
Challenges and Controversies
In August 2023, the Miss Universe Indonesia pageant faced allegations of inappropriate “body checks” during the competition. Contestants reported being subjected to examinations that were not in line with the organization’s standards, leading to an investigation and the eventual termination of the franchise agreement between the Miss Universe Organization and PT Capella Swastika Karya.
Poppy Capellaa responded to these allegations by denying any involvement in the misconduct. She emphasized her commitment to providing a safe and respectful environment for all participants and expressed her willingness to cooperate with the investigation to ensure justice and transparency.
Advocacy for Inclusivity and Confidence
Beyond the realm of beauty pageants, Poppy has been a vocal advocate for inclusivity and confidence. She has launched initiatives aimed at supporting women entrepreneurs, providing mentorship programs, and creating platforms for underrepresented talents. Her efforts have been recognized both nationally and internationally, earning her accolades for her contributions to women’s empowerment.
Current Endeavors and Future Aspirations
Despite the challenges faced, Poppy remains steadfast in her mission. She is currently working on launching a new platform that focuses on storytelling and talent showcasing, aiming to bridge the gap between mainstream media and marginalized voices. Her vision is to create a global community where women can share their journeys, inspire one another, and collaborate on projects that drive social change.
Inspiring the Next Generation
Poppy Capellaa’s journey serves as a testament to the power of resilience and vision. Her dedication to empowering women through beauty and purpose has not only transformed lives but also challenged societal norms. By sharing her story, she hopes to inspire the next generation of women leaders to pursue their passions, embrace their uniqueness, and contribute positively to society.
Conclusion
Poppy Capellaa’s life is a blend of personal struggles, professional achievements, and an unwavering commitment to empowering women. Her journey reflects the importance of inclusivity, confidence, and the celebration of unique stories and talents. As she continues to break barriers and create platforms for women’s empowerment, her story remains a beacon of inspiration for many. Do follow her on Instagram.
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