Popees Marks Its Debut in the UAE
Popees Baby Care, one of India’s leading brands in the baby and maternity products sector, has made its long-awaited entry into the UAE market with the opening of its first exclusive brand outlet (EBO) in Abu Dhabi. The store, located at Dalma Mall, is strategically placed in one of the most prominent shopping destinations in the city. This store opening represents Popees’ initial foray into the Middle East and is a significant milestone in the company’s expansion strategy. The inauguration of this store, which is Popees’ 91st retail outlet globally, reflects the company’s vision of extending its reach beyond India and tapping into the growing demand for premium baby care products in the UAE and the broader Middle Eastern region.
The decision to open the Abu Dhabi store marks the brand’s confidence in the UAE’s robust retail sector, where consumer spending is steadily increasing, especially in categories such as baby care. With its extensive product portfolio, Popees is poised to become a household name in the UAE as it seeks to cater to the needs of local families looking for high-quality and affordable baby products.
Expanding the Product Portfolio for the UAE Market
The new store at Dalma Mall offers a comprehensive selection of baby products, ranging from baby clothing for infants up to six years old to essential baby care items. Among the key offerings are baby oil, soap, wipes, fabric wash, body wash, shampoo, lotions, and towels. The store is designed to provide a one-stop shopping experience for parents, with a wide variety of baby care solutions that are trusted for their quality and safety. Popees’ entry into the UAE retail market comes at a time when parents in the region are increasingly seeking premium products for their children.
Shaju Thomas, Chairman and Managing Director of Popees Group, spoke about the brand’s strategy for expanding in the Middle East, emphasizing the importance of establishing a strong retail presence to build trust and loyalty among local consumers. The brand has been able to leverage its reputation for quality and safety in India, and now it aims to do the same in the UAE, a country known for its sophisticated and discerning consumer base. Thomas noted that the opening of the Abu Dhabi store is just the beginning of Popees’ journey in the Middle East, and the company is committed to expanding its footprint across the region in the coming years.
Strategic Plans for Regional Growth
Popees Baby Care’s long-term growth strategy is centered on both its domestic and international markets. With an ambitious goal to open a total of 118 stores by the end of the 2026 financial year (FY26), the company plans to accelerate its expansion efforts, particularly in India and the Middle East. In India, Popees will focus on expanding its presence in key markets such as Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and major metropolitan areas. This expansion will help Popees tap into the growing demand for baby products in both tier-1 and tier-2 cities across India.
Internationally, the company has identified the Middle East as a high-potential market, with the UAE being the first step in its regional expansion. The UAE’s strategic location as a hub for international trade and retail makes it an ideal gateway for Popees to establish a foothold in the wider Middle Eastern market. The company’s entry into the UAE aligns with the UAE’s growing demand for high-quality baby care products, and Popees aims to leverage this demand by offering a premium product range that aligns with local values and preferences.
In addition to its expansion in the UAE, Popees is looking at other key markets in the Middle East, including Saudi Arabia, Qatar, Bahrain, and Kuwait. The company plans to open several more stores in the UAE and other countries in the region in the coming years, focusing on high-traffic shopping centers and prime retail locations. Popees is also exploring e-commerce channels to further expand its reach in the region, given the growing popularity of online shopping in the UAE and other Middle Eastern countries.
Commitment to Quality and Safety
One of the defining factors behind Popees’ success in India has been its unwavering commitment to quality. Popees ensures that all its products meet international safety standards, making them a trusted brand among parents. The company has built a strong reputation for offering baby care products that are both effective and safe for young children. This focus on safety and quality is central to Popees’ brand philosophy, and it will continue to be a key element of its strategy as it enters the UAE market.
Popees operates three state-of-the-art production plants in India, where it manufactures a wide range of products, including baby clothes, toiletries, and other baby care essentials. With over 2,000 employees and a production capacity of 500,000 garments per month, Popees is well-positioned to meet the growing demand for its products in both the Indian and international markets. The company uses the latest technology and adheres to strict quality control measures to ensure that all its products are safe, durable, and of the highest quality.
The emphasis on safety and quality is particularly important in the baby care segment, where parents are highly selective about the products they choose for their children. Popees has consistently focused on creating products that are free from harmful chemicals and allergens, ensuring that they are gentle on a child’s sensitive skin. This commitment to safety has helped Popees build a loyal customer base in India, and the brand is now poised to replicate this success in the UAE and other markets.
The Future of Popees Baby Care in the UAE and Beyond
As Popees looks ahead to its future in the UAE and the broader Middle East region, it remains committed to delivering the same level of quality and safety that has made it one of India’s most trusted baby care brands. The company’s efforts to expand its retail presence in the UAE reflect its confidence in the market’s potential and its long-term growth strategy in the region.
Popees’ future success in the UAE will depend on its ability to build brand awareness, establish strong relationships with local customers, and continually offer products that meet the needs and preferences of local families. As the UAE continues to grow and diversify, Popees is well-positioned to become a leading player in the UAE’s competitive baby care market.
The company’s ambitious plans for regional expansion in the Middle East are indicative of its broader goal of becoming a global brand. By expanding into new markets, offering high-quality products, and focusing on customer satisfaction, Popees is laying the foundation for long-term success.
Conclusion: A Growing Presence in the Baby Care Market
The opening of Popees’ first store in the UAE is a significant step in the brand’s expansion journey, and it underscores the company’s commitment to providing families with high-quality, safe baby products. With its strategic focus on quality, safety, and customer satisfaction, Popees is poised to become a key player in the Middle East’s growing baby care market. As the company continues to expand its retail presence in the region and beyond, Popees remains focused on its mission to meet the evolving needs of parents and families worldwide. With its global expansion strategy in full swing, Popees is set to continue making waves in the international baby care industry.
Do follow Uae stories for more Updates
