In a warm and joyful move for young families in the UAE, Popees Baby Care, a beloved Indian babywear and essentials brand, has officially launched its first-ever global store in Abu Dhabi. The event marks not only the brand’s international debut but also a celebration of Popees’ journey from a regional name to a global player in the baby care space.
The flagship store, located in Abu Dhabi’s vibrant shopping district, is poised to meet the growing demand for high-quality, affordable baby products in the Emirates. Known for its soft, skin-friendly fabrics and sustainable practices, Popees aims to bring comfort, care, and a touch of tradition to modern parenting in the region.
A Soft Start with Big Dreams
Founded in Kerala in 2003, Popees Baby Care has become a trusted name in India’s babywear industry, offering a range of organic cotton garments, newborn essentials, and gentle baby care products. With over 100 stores across India, the brand’s decision to expand into the UAE comes at a time when demand for ethically produced, high-quality baby products is on the rise.
“We chose Abu Dhabi for our first global store because the UAE shares our values of family, care, and innovation,” said a representative from Popees. “It’s a proud moment for us, and we hope to grow alongside the UAE’s diverse and young population.”
Popees’ UAE store will offer everything from newborn apparel to organic baby towels, baby oil, feeding accessories, and gentle detergents—all under one roof. Their products are designed with delicate skin in mind and tested for safety, making them ideal for first-time parents and growing families alike.
Why UAE, Why Now?
According to recent Google Trends insights, parenting and baby product searches have surged in the UAE in the past year. With a young and family-oriented population, the Emirates has become a ripe market for brands offering high-quality, trustworthy child care solutions.
The launch of Popees Baby Care in Abu Dhabi reflects this cultural and commercial shift. Parents in the UAE are increasingly looking for brands that combine tradition with modern sensibilities—safe materials, thoughtful design, and sustainability.
UAE residents will now be able to access the brand’s full catalogue, which includes their famous breathable muslin wraps, non-toxic toys, and even organic gift hampers designed for baby showers and newborn welcome celebrations.
More Than Just a Store
What sets Popees apart is not just their wide range of products but the ethos that drives them. Built on the principle of ethical manufacturing, the company sources organic cotton and uses eco-friendly production methods. Many of their garments are hand-finished, and their factory practices support women workers and rural communities in India.
Their Abu Dhabi store aims to create more than just a shopping experience—it’s a community hub. The brand has plans to host parenting workshops, baby care demos, and interactive sessions with child care experts and nutritionists to build a space where parents feel supported from day one.
Families visiting the store will also find a calming, child-friendly environment with interactive play areas and customized services like in-store consultations and personalized gift sets.
Global Expansion Plans
Abu Dhabi is just the beginning for Popees’ global journey. The company has ambitious plans to expand across the GCC in the coming years, with Dubai, Sharjah, and Riyadh on its radar. With the baby product market in the region expected to grow significantly by 2030, the timing of this launch couldn’t be more strategic.
“We see a lot of synergy between Popees and the values of Middle Eastern families—care, quality, and heritage. We want to become the go-to brand for every parent who values comfort and responsibility,” the spokesperson added.
The global debut also includes a dedicated UAE online store, which is live now and offers home delivery across the Emirates.
Building Bonds from Birth
As parents navigate the joys and challenges of raising children, Popees promises to be a partner in every stage—from the first outfit a baby wears to their toddler steps. Their expansion to Abu Dhabi is a testament to the trust they’ve built over the years and the new connections they’re ready to forge.
In a market where trust is key, Popees is stepping in not just as a brand, but as a warm embrace for parents who want the best for their babies. With a blend of tradition, innovation, and genuine care, the company is bringing a much-needed softness to the hard choices of parenting.
How to Experience Popees in the UAE
The new Abu Dhabi store is located in the city’s bustling Mushrif Mall, a hotspot for family shopping and weekend strolls. Customers can walk in to explore the tactile softness of the materials, attend launch-week giveaways, or simply seek advice from trained in-store consultants.
The store’s grand opening was met with excitement from local families and influencers, many of whom shared their experiences online, adding to the brand’s warm welcome in the UAE. Popees is also running opening promotions and special discounts for early shoppers.
Final Thoughts
With its arrival in Abu Dhabi, Popees Baby Care has launched more than a store—it’s opened a chapter of thoughtful, community-centered parenting in the UAE. Whether it’s your baby’s first romper or your tenth bottle of gentle lotion, Popees is here to help you cherish every milestone.
As the brand puts it: “From our hearts to your home, we promise gentle beginnings and lasting love.”
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