A Life-Changing Loss That Sparked a Purpose
The turning point in Mohammad Riyal’s life came with the tragic passing of Abood Omari, his closest friend and the first talent he managed. Abood’s untimely death in a car accident left a deep void, but it also gave Mohammad a renewed sense of purpose. Determined to honor his friend’s legacy, Mohammad dedicated himself to nurturing talents and sharing meaningful stories with the world. This commitment became the foundation of his journey into talent management, where he continues to ensure that every creator’s potential is realized.
Finding Guidance in a Mentor
After Abood’s loss, Mohammad Riyal found the guidance he needed from Omar Hmaidat, the CEO of DMS Group. Omar’s mentorship became a beacon during one of the most challenging times of Mohammad’s life. With Omar’s support, Mohammad channeled his passion and skills into managing creators, turning his personal loss into a professional mission. Today, Mohammad manages over 25 creators and artists, including building personal brands for over 10 businessmen, under the banner of DMS Group.
Achievements That Define Success
One of Mohammad Riyal’s proudest achievements is establishing Jordan’s first leading talent management agency. His work in influencer marketing has been transformative, securing over 150 brand deals and building trust within the industry. These accomplishments reflect his dedication to fostering meaningful connections between creators and brands while shaping careers and driving results.
His expertise isn’t just limited to talent management. Mohammad has also excelled in positioning businessmen as recognizable public figures, proving his ability to navigate diverse aspects of the creator economy with remarkable success.
Overcoming Challenges with Persistence
Building a talent management agency in a market unfamiliar with its value wasn’t easy. Mohammad Riyal spent over three years convincing brands that specialized agencies could provide better results than direct influencer collaborations. This perseverance was key to establishing trust and credibility, laying the foundation for his flourishing career.
Even geopolitical instability posed significant challenges, causing delays in campaigns and partnerships. But Mohammad’s adaptability, clear communication, and ability to manage crises allowed him to turn these setbacks into growth opportunities. Each obstacle reinforced his resilience and strengthened his business.
Elevating the Creator Economy in MENA
Mohammad Riyal’s current focus is on enhancing the creator economy in the MENA region. By equipping creators with tools, guidance, and opportunities, he aims to elevate their content and help them reach global audiences. His vision aligns with a larger goal of positioning the region’s creative talent on the world stage.
From fostering innovation to ensuring creators are competitive globally, Mohammad’s contributions to the content and media ecosystem have been both impactful and forward-thinking.
Staying Motivated Through Relationships
For Mohammad Riyal, motivation stems from the power of genuine connections. He views challenges as opportunities to strengthen trust and creativity. By fostering open communication and celebrating small victories, he maintains a positive outlook even during tough times. This philosophy not only keeps him inspired but also energizes the people he works with, creating a collaborative and thriving work environment.
Lessons Learned Along the Way
The most important lesson Mohammad Riyal has learned is the significance of emotional intelligence. Early in his career, he focused on results and outcomes. However, he soon realized that understanding people’s motivations and emotions is the key to lasting success. This shift in perspective has shaped his approach to talent management, emphasizing empathy and genuine connections over mere transactions.
Redefining Success
For Mohammad Riyal, success has evolved from achieving professional milestones to making a meaningful impact on others’ lives. It’s no longer about closing deals or growing his network but about empowering creators, fostering relationships, and creating opportunities that leave a lasting legacy. His definition of success underscores his commitment to uplifting those around him and prioritizing long-term collaboration over short-term gains.
Leaving a Legacy of Empowerment
Mohammad hopes to be remembered as a trailblazer who transformed the talent management industry. He envisions a legacy rooted in collaboration, trust, and empathy. By prioritizing people over profits, Mohammad aims to inspire future generations of talent managers and creators to build careers based on meaningful relationships and positive impact.
Words to His Younger Self
If Mohammad Riyal could advise his younger self, he’d emphasize the importance of emotional intelligence. Listening deeply, communicating with empathy, and valuing relationships over transactions are lessons he believes are crucial for long-term success. He would remind his younger self that people are at the heart of every interaction, and understanding them is the key to building a fulfilling career.
Inspiration Through Adversity
Mohammad Riyal’s journey is a testament to the power of resilience, mentorship, and meaningful connections. From the heartbreak of losing a close friend to overcoming professional challenges, his story inspires others to persevere, adapt, and create a lasting impact. By turning personal loss into a driving force for change, Mohammad continues to empower talent and elevate the creator economy, leaving a legacy that speaks to the power of human connection.
For a closer look into Mohammad Riyal’s journey and achievements, follow him on Instagram.
