In 2025, the United Arab Emirates (UAE) has become an attractive destination for multinational corporations seeking to establish or relocate regional headquarters. Major global firms such as PayPal, Veon, and Fortress have chosen Dubai and Abu Dhabi for their new operations, reflecting the UAE’s growing appeal as a business hub.
PayPal’s Strategic Move to Dubai
In April 2025, PayPal launched its first regional headquarters in the Middle East and Africa, based in Dubai Internet City. This expansion allows PayPal to serve more than 80 markets across the region, improving access to cross-border commerce and digital payment solutions.
The new hub is designed to provide seamless payment services, strong security, and wider access to international payment networks, benefiting both large enterprises and small businesses. Suzan Kereere, President of Global Markets at PayPal, highlighted the company’s commitment to helping millions of consumers and businesses access the global digital economy through this expansion.
Veon’s Relocation to Dubai
Veon, a global telecommunications company listed on Nasdaq, has moved its global headquarters from Amsterdam to Dubai. This relocation positions Dubai as the central hub for Veon’s operations, focusing on key markets in the Middle East, Africa, and South Asia.
The move underscores Dubai’s rising prominence as a preferred destination for major corporate headquarters and aligns with the UAE’s vision to become a hub for global business and innovation.
Fortress Investment Group Expands into Abu Dhabi
In May 2025, Fortress Investment Group, a leading private equity firm, opened an office in Abu Dhabi to oversee its global strategy and expansion plans. This step highlights Abu Dhabi’s increasing role in attracting multinational corporations and reinforces the UAE’s position as a key player in the global business landscape.
Factors Driving the UAE’s Appeal
Several factors make the UAE an attractive location for multinational headquarters:
- Strategic Location: Positioned at the crossroads of Asia, Africa, and Europe, the UAE provides excellent connectivity to global markets.
- Advanced Infrastructure: The country offers world-class airports, ports, and telecommunications networks, supporting efficient business operations.
- Business-Friendly Regulations: Progressive economic policies, tax incentives, and regulatory frameworks create a favorable environment for growth and innovation.
- Commitment to Innovation: The UAE’s focus on technology, sustainability, and digital transformation aligns with the needs of forward-thinking multinational companies.
Economic Impact of Multinational Expansions
The arrival of global firms has multiple benefits for the UAE’s economy:
- Job Creation: New offices generate high-quality employment opportunities across various sectors.
- Knowledge Transfer: Multinational corporations bring expertise, best practices, and innovation, contributing to local talent and industry development.
- Economic Diversification: Expansions in fintech, telecommunications, and private equity support the UAE’s efforts to diversify its economy beyond oil and gas.
Conclusion
The expansion of PayPal, Veon, and Fortress into the UAE highlights the country’s increasing significance as a global business hub. With its strategic location, modern infrastructure, and business-friendly environment, the UAE continues to attract multinational companies aiming to strengthen their presence in the Middle East, Africa, and South Asia.
As more global firms establish headquarters in Dubai and Abu Dhabi, the UAE is expected to experience sustained economic growth, innovation, and job creation, further cementing its position on the world stage.
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