For siblings Oulfa and Anis Maazouz, entrepreneurship wasn’t just a career path, it was in their blood. Raised in a warm household where luxury was a part of everyday life and ambition was encouraged, both were shaped early on by powerful role models and strong values.
As the only daughter among four brothers, Oulfa was exposed to elegance and refinement from a young age. Shalimar perfume, Hermes scarves, Baccarat crystal, and Cartier jewelry weren’t just possessions; they were lessons in timelessness, value, and sustainability.
Anis, on the other hand, developed a love for numbers and systems while helping family friends manage their small business finances. He later discovered a parallel passion for fashion through his father’s work in international brand distribution. Together, these experiences laid the foundation for a powerful entrepreneurial partnership.
The Dubai Move That Sparked a Revolution
When Oulfa moved to Dubai just before the COVID pandemic, she was surprised to discover a gap in the luxury market. The Middle East lacked a private sales platform that delivered the curated, sustainable, and meaningful experience she had seen in Europe.
That realization sparked an idea. Why not build it herself? Her vision was clear create a space where conscious shopping, luxury fashion, and social impact come together. This was the birth of The Private Drop.
Breaking Corporate Barriers While Raising a Newborn
Oulfa’s journey isn’t only about fashion. At 28, just six months after becoming a mother, she was chosen to lead the launch of a Middle East and Africa hub for one of the world’s top insurance companies.
Working in a highly technical, male dominated space, she succeeded by pushing boundaries and leading with empathy and strategy. She was later recognized as one of Africa’s Most Inspirational Women in Leadership by House of Rose Professional.
This experience gave her the confidence to go after her bigger dream. If she could succeed in corporate leadership, why not create something new and meaningful in e-commerce?
From Spreadsheets to Sartorial Statements: Anis’s Transition
Anis started his career in corporate finance after earning his Chartered Accountant qualification. But over time, he felt the need for something more creative, more human.
He was inspired by the private sales model in France, where platforms like vente-privee offered luxury at amazing prices. When he partnered with Oulfa, it was the perfect match. He brought financial structure and strategic thinking, and she brought branding, vision, and heart.
Together, they created The Private Drop, not just to sell fashion, but to build a meaningful shopping experience with impact.
Launching The Private Drop: Style Meets Sustainability
The Private Drop is the first purpose driven private sales platform in the Middle East. It partners with luxury brands to give unsold items a second life, reducing waste and supporting a more circular economy.
But the mission doesn’t stop at the environment. A portion of each sale goes toward supporting women and children who are dealing with abuse or financial hardship. As a single mother, Oulfa understands the challenges many women face and wanted to build a business that gives back in a real way.
A Sibling Partnership Built on Trust and Shared Vision
What makes The Private Drop special is the sibling bond at its core. Oulfa and Anis complement each other perfectly. She leads with creativity and purpose, while he brings structure, clarity, and financial focus.
They are more than co-founders. They are lifelong best friends who understand each other deeply and work together with trust and shared purpose.
Balancing Corporate Ambitions and Entrepreneurial Dreams
Even as their platform grows, Oulfa continues her work in the insurance world. She believes in being multi-passionate and proves that women can pursue both career and business without compromise.
Anis also stays connected to his roots in finance, mentoring others and bringing his expertise to every aspect of the business. Their dual lives keep them grounded, driven, and inspired.
Lifestyle That Reflects Their Values
Their Instagram feeds are more than just fashion. They share their journey, their work, their family life, and moments of reflection and fun.
Whether they’re in meetings, on photoshoots, or traveling, their lifestyle is rooted in elegance, balance, and purpose. Their message is clear style should mean something, and success should help others rise too.
Lessons from Their Journey
The path wasn’t easy, but their journey taught them powerful lessons that they now share with others:
- Start Before You’re Ready: You’ll never have all the answers. Just begin.
- Be Agile: Life and business are always changing. Stay flexible.
- Stay Humble: There is always something to learn from every person.
- Be Resilient: Setbacks are part of the journey. Keep moving forward.
Their story proves that progress matters more than perfection. What counts is staying committed to your mission.
Looking Ahead: The Future of Conscious Luxury
The Private Drop is only the beginning. Oulfa and Anis are already planning new collaborations, regional events, and exciting pop-ups. Their dream is to become the leading destination for conscious luxury in the region.
They also want to give a platform to emerging designers and women-led brands. Their vision is to create a fashion world that is more inclusive, thoughtful, and empowering.
Inspiring a New Generation
More than just entrepreneurs, Oulfa and Anis are building a movement. They are proving that fashion can be sustainable, business can be kind, and success can have heart.
Their message is powerful and simple: believe in your vision, lead with values, and build something that matters.
For anyone looking to start something new whether in fashion, tech, or any field their story offers a roadmap. You don’t have to choose between purpose and profit. With courage, community, and creativity, you can have both.
Do follow Oulfa and Anis on Instagram
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