Oracle AI Customer Experience Centre Dubai has officially opened its doors in Dubai Internet City, reinforcing Oracle’s commitment to the UAE’s digital transformation. The centre provides businesses, government leaders, and partners the opportunity to explore AI-powered tools and cloud solutions that can transform operations, customer experience, and workforce productivity.
Introduction
In a significant move to bolster its presence in the Middle East, Oracle has opened a new AI-powered Customer Experience Centre in Dubai Internet City. The centre aims to showcase Oracle’s latest AI technologies and innovations, providing businesses, government leaders, and partners with the opportunity to experience enterprise-ready AI solutions through immersive demonstrations and real-world use cases.
The facility is designed not only to highlight Oracle’s technological capabilities but also to support organizations in implementing AI-driven strategies efficiently. By providing a hands-on environment, the centre helps organizations understand the practical applications of AI and cloud technologies to drive business growth and enhance customer experiences.

A Hub for AI Innovation
The newly launched Customer Experience Centre introduces a reimagined Zayed Innovation Hub, one of the first AI-dedicated hubs in the UAE. This innovation hub is designed to help organizations accelerate AI innovation, unlock new business opportunities, and train their workforce by leveraging more than 200 Oracle Cloud Infrastructure (OCI) and industry-focused Oracle Fusion Cloud Applications infused with AI, Generative AI, and AI agent platform capabilities.
Visitors to the hub can explore immersive demonstrations of Oracle’s AI and cloud tools, real-world use cases for business and public sector innovation, and workforce training and AI skills development. The centre aims to empower organizations to build and scale AI-driven projects faster, enhancing operational efficiency and revolutionizing customer engagement strategies.

The hub also offers dedicated sessions and workshops to help teams develop AI skills, improve decision-making, and understand how AI integration can streamline business processes. This hands-on approach allows organizations to test and explore the potential of AI within a controlled environment before deploying solutions across their operations.

Showcasing Real-World Applications
One of the highlights of the Customer Experience Centre is the Oracle Red Bull Racing experience. Visitors can feel what it’s like to be at the wheels of the championship-winning Formula 1™ car and learn about the role Oracle Cloud-powered real-time data plays in helping the team win.
This immersive experience demonstrates how Oracle’s AI and cloud technologies are applied in high-performance environments, showcasing the practical benefits of these innovations in real-world scenarios. The initiative bridges the gap between technological theory and operational reality, enabling visitors to witness the measurable impact of AI on business performance, efficiency, and customer satisfaction.
By illustrating AI’s ability to provide real-time insights, predictive analytics, and operational optimizations, the centre emphasizes the strategic advantage that AI and cloud technologies can bring to enterprises across sectors such as finance, healthcare, manufacturing, and government services.
Supporting the UAE’s Digital Transformation
For over 36 years, Oracle has been a trusted technology partner for the UAE, and Dubai has been central to Oracle’s regional and global strategy. With the new Customer Experience Centre at Dubai Internet City, Oracle is reaffirming its commitment to the UAE by bringing its latest AI technologies closer to customers and partners. The centre will empower organizations to accelerate their AI and Cloud journeys in line with Dubai’s ambition to lead the world in AI adoption and innovation.
The launch of the new Customer Experience Centre underscores Oracle’s ongoing collaboration with Dubai Internet City in advancing the Emirate’s digital economy. It also reinforces Oracle’s role in supporting the UAE’s vision to become a global leader in AI and next-generation technology adoption.

The centre offers a platform where organizations can witness how AI and cloud solutions can be applied to improve business operations, enhance customer interactions, and enable predictive decision-making. Oracle’s initiative aligns with Dubai’s broader goal to create a digital-first economy and establish the UAE as a hub for technological innovation.
Conclusion
Oracle’s new AI-powered Customer Experience Centre in Dubai Internet City marks a significant milestone in the company’s commitment to supporting the UAE’s digital transformation. By providing a platform for immersive demonstrations, real-world use cases, and workforce training, the centre aims to empower organizations to accelerate AI innovation and unlock new business opportunities.
As Dubai continues to position itself as a global leader in AI and next-generation technologies, Oracle’s presence in the region plays a pivotal role in driving this vision forward. The centre not only showcases cutting-edge solutions but also helps build the local ecosystem of AI-skilled professionals who will drive innovation across sectors in the coming years.
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