A Visionary Approach to Food
Omar Sartawi is not your typical chef. His passion for food is deeply intertwined with his background in design, giving him a unique perspective on culinary artistry. Unlike traditional chefs, he views food as a canvas for creativity, reimagining flavors, textures, and presentations in a way that challenges the norm. His journey has been anything but ordinary, with milestones that include representing the UAE at prestigious events, crafting futuristic food experiences, and collaborating with some of the world’s most renowned brands.
Making Waves on the Global Stage
Sartawi’s work has gained international recognition, allowing him to showcase his culinary artistry on some of the biggest platforms. He has proudly represented the UAE at events like Al Burda Expo, the Abu Dhabi Food Exhibition, and sustainability-focused expos like Expo 2020 and COP28. These opportunities have allowed him to merge his love for food with innovative concepts that captivate audiences worldwide.
One of his most talked-about projects was his immersive dinner experience at the Shangri-La, where he created a multisensory dining journey. His inventive creations continued with Bitcoin-inspired chocolate at the Museum of the Future, proving that food can be a medium for storytelling, culture, and even digital innovation.
Breaking Boundaries in Culinary Art
Sartawi’s fearless approach to food often pushes boundaries, especially when it comes to modernizing Arabic cuisine. One of his most controversial yet groundbreaking creations was transforming Jordan’s national dish, Mansaf, into a dessert known as Jameed Chocolate. While the dish went viral, it also faced backlash from traditionalists who resisted the idea of reinterpreting a beloved classic.
“The biggest challenge is when you challenge the status quo,” Sartawi explains. “People will resist and be difficult sometimes. But you have to develop thick skin and keep pushing forward.”
Despite the criticism, his work continues to break new ground, demonstrating that food can evolve while still honoring its roots. His ability to innovate while respecting cultural heritage sets him apart as a true visionary in the culinary world.
Crafting Exclusive Chocolate for the UAE
Sartawi’s latest project is an exclusive chocolate for the UAE, made with locally sourced, authentic ingredients that reflect the country’s rich heritage. His dedication to working with real, high-quality local suppliers ensures that his creations not only taste exceptional but also tell a story of authenticity and craftsmanship.
This upcoming chocolate line is expected to be a tribute to the UAE’s cultural essence, blending tradition with modern sophistication. As he continues to redefine Arabic cuisine, Sartawi remains committed to celebrating the region’s flavors in innovative and exciting ways.
Cooking for the World’s Elite
Over the years, Sartawi has collaborated with some of the most luxurious brands in the world and had the honor of cooking for influential figures, including royalty and celebrities. His ability to merge art, design, and culinary expertise has made him a sought-after talent in the global food industry.
From high-profile events to exclusive private dinners, his work has captivated those with the most refined palates. Sartawi’s approach to food is not just about taste—it’s about experience, storytelling, and pushing the limits of what’s possible in the culinary world.
The Journey of a Culinary Innovator
Sartawi’s journey has been filled with challenges, but his determination has never wavered. He pursued online studies in food science at Harvard, further refining his understanding of the science behind flavors and textures. This knowledge, combined with his design background, allows him to create dishes that are both technically impressive and visually stunning.
His advice to aspiring innovators? “Don’t worry… keep going. It will one day be worth all the troubles you go through.” His story is a testament to perseverance, creativity, and the courage to challenge traditions in pursuit of something extraordinary.
The Future of Arabic Cuisine
Omar Sartawi is on a mission to modernize Arabic food while keeping its cultural essence alive. Through bold experimentation, immersive experiences, and a passion for storytelling, he continues to inspire food lovers and creatives alike. His work proves that innovation and tradition can coexist, leading the way for a new era of Middle Eastern cuisine.
As he embarks on his latest projects, including his exclusive UAE chocolate, Sartawi remains a trailblazer in the world of gastronomy. With his fearless approach and relentless drive, there’s no doubt that he will continue to leave an indelible mark on the culinary landscape. Do follow him on Instagram.
Also read: UAE Unveils 27 New Projects to Protect Its Rich Cultural Heritage
