From Architect to Fashion Mogul: Olivia Mezher’s Inspiring Journey
In the bustling world of fashion, few stories resonate as deeply as that of Olivia Mezher. An architect by training, Olivia made a bold leap in 2016, leaving behind her established career to pursue a passion project that would soon redefine luxury fashion in the Middle East.
The Birth of The Hour Dress
The inception of The Hour Dress (THD) was rooted in a personal dilemma. In 2015, Olivia faced the challenge of attending 12 weddings, each demanding a unique ensemble. Realizing the absence of high-end dress rental services in Lebanon, she identified a gap in the market. This realization led her to establish THD from her home, offering women the opportunity to rent designer dresses for special occasions. The concept was revolutionary, blending affordability with luxury, and quickly gained traction among women seeking elegance without the hefty price tag.
Overcoming Adversity: The Beirut Explosion
The journey wasn’t without its challenges. In 2020, the devastating Beirut explosion severely impacted THD’s flagship store. The blast caused extensive damage, but Olivia’s resilience shone through. She mobilized her team, assessed the damages, and initiated the rebuilding process, demonstrating unwavering commitment to her vision and community.
Expanding Horizons: THD in Dubai
Recognizing the potential beyond Lebanon, Olivia expanded THD to Dubai. The move was strategic, tapping into a market that appreciated luxury fashion and the convenience of rentals. The Dubai branch mirrored the success of its predecessor, catering to a diverse clientele and solidifying THD’s presence in the region.
Launching ÔZÉ: A New Chapter
In her continuous quest for innovation, Olivia introduced ÔZÉ by THD, an exclusive brand that embodies couture fashion with a global vision. ÔZÉ offers versatile pieces that allow women to express their individuality, merging traditional craftsmanship with contemporary design. This venture signifies Olivia’s evolution from a rental service provider to a fashion designer, marking a significant milestone in her career. The brand is now accessible worldwide, reaching women across the globe who seek unique and expressive fashion. Joining Olivia in this exciting project is her partner Rawia, formerly the manager of The Hour Dress, whose expertise and shared vision bring added strength and depth to the brand’s foundation.
Recognition and Impact
Olivia’s contributions haven’t gone unnoticed. Her entrepreneurial spirit and innovative approach earned her a feature in Forbes, highlighting her influence in the fashion industry. Beyond accolades, Olivia’s impact is evident in the lives of over 60,000 women who have donned THD’s creations, experiencing luxury fashion in an accessible manner.
A Vision Rooted in Empowerment
At the heart of Olivia’s endeavors lies a commitment to empowering women. By providing access to designer wear without the burden of ownership, she has democratized fashion, allowing women to feel confident and elegant during their most cherished moments. Her story serves as an inspiration, illustrating how passion, resilience, and innovation can converge to create lasting change.
Connect with Olivia Mezher:
- Instagram: @olivia.mzhr, @the_hour_dress_uae, @the_hour_dress_leb, @ozebythd
- TikTok: @olivia.mzhr, @thehourdress
- LinkedIn: Olivia Mezher
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