Nermin Takla’s path in the music industry was never accidental; it was ignited by emotion and fueled by intent. Raised in Egypt with a deep love for storytelling, she expressed herself through music, photography, and writing. But it was at 18, standing in the crowd of a concert, that something shifted. Witnessing the power of music to move an audience on such a visceral level sparked a profound realization. That moment became a defining pivot, setting her on a mission to help artists craft stories that not only sound good, but truly connect. With passion as her compass and strategy as her edge, Nermin now stands at the intersection of artistry and audience, shaping narratives that leave a lasting imprint.
A Creative Start Rooted in Music and Strategy
Nermin began her career in content marketing at a leading telecom in Egypt, where she discovered the power of digital in shaping music culture. Her passion led her to the label side, where she served as Senior Marketing Manager of Digital Media, crafting high-impact campaigns and building artist brands that resonated.
To deepen her expertise and complement her industry experience, Nermin pursued a Master’s degree in Business from the University of Liverpool, strengthening her strategic, leadership skills and commercial foundation within the evolving music landscape.
What started in the local market soon expanded into regional and international influence, ultimately leading her to head music partnerships across the MENA region. Today, she continues to bridge creativity and strategy, helping artists break through with purpose and global relevance
Turning Music Releases into Brand Narratives
One of the most pivotal milestones in Nermin’s career was her shift to the commercial side of the music business. She began transforming standard music releases into full brand stories. Through strategic partnerships and emotionally resonant content, she elevated artist identities beyond the music itself, embedding them into broader cultural narratives. This leap proved decisive in shaping her professional trajectory, placing her at the intersection of creativity, commerce, and influence.
Leading with Vision at El Persona Studios
Today, Nermin Takla leads El Persona Studios, an independent creative powerhouse she co-founded in Dubai, specialising in artist branding, music partnerships, marketing, and PR across the MENA region and beyond. Her decision to establish the agency in Dubai reflects her commitment to positioning the region as a global hub for music innovation and cultural influence.
At the helm of the studio’s strategic and creative direction, Nermin delivers campaigns that go beyond visibility—focusing on resonance, identity, and long-term brand value. Her leadership blends emotionally driven storytelling, forward-thinking strategy, and impactful collaborations.
Embracing Growth and Letting Go of Perfection
Behind Nermin’s accomplishments lies a powerful truth she often shares: “Stop chasing perfection, start embracing progress.” She sees every setback, shift, and stretch of discomfort as part of the journey that shapes true resilience. For her, true impact is born from adding value to ideas, to people, and to the stories we shape. It comes from listening deeply to others, to intuition, and to the evolving rhythm of the industry. Her advice to her younger self: Stay grounded. Stay curious. And trust that building something meaningful takes time, intention, and heart, Trust the process!
A Mission to Reshape the Music Industry
Nermin’s vision extends far beyond personal success; she’s driven by a mission to leave a lasting footprint on the music industry. Through El Persona Studios, she’s building a new model where artist identity, digital strategy, and brand positioning come together to create more than campaigns; they create legacy. She envisions a music ecosystem where audiences don’t just consume content but form genuine connections with the artists behind it. Her goal is to shape narratives that empower talent, amplify authenticity, and set new standards for artist marketing in the digital age.
Creating Campaigns That Inspire and Last
Her recent work reflects this mission. Under her guidance, El Persona Studios has led high impact music and brand collaborations that go beyond traditional PR. These campaigns spark conversation, cultivate community, and reinforce artist authenticity in a digital world where attention spans are shorter than ever. While Nermin appreciates the timeless essence of classic music, her focus is on positioning modern artists as storytellers, navigating culture, identity, and emotion through every song, post, and performance.
Prioritizing Emotional Impact Over Virality
In today’s fast evolving music scene, where reels, streams, and viral moments drive short term metrics, Nermin focuses on building legacy. Her work is rooted in narrative longevity, not just fleeting visibility. The campaigns she leads aim to create lasting perception and deep emotional imprint, ensuring that artists are remembered not just for a hit, but for what they stand for.
Bridging the Gap Between Artists and Audiences
As a marketer, visionary, and creative, Nermin Takla represents the modern evolution of the music industry’s backstage power players. Her story, from being a teenager moved by a concert, to a marketer in the telecom world, to a brand shaper at the top of the music PR game, is an inspiration for anyone chasing purpose through creativity.
She wants to be remembered as someone who helped bridge the gap between artists and audiences in a more meaningful way. In a world saturated by digital content, she believes the real win lies in creating emotional truth, stories that not only reach but stay. Nermin’s legacy is built around helping artists craft identities that speak with purpose, empowering them to connect deeply, and making sure every campaign she touches goes beyond the algorithm to hit the heart.
She’s not only building brands, she’s building belief. And in doing so, she’s showing the world that music marketing, when done with soul and strategy, can change culture and inspire connection in ways that last.
Do follow her on Instagram
Read More: Media Town Agency Registered in UAE Rises Globally as a Trusted Name
