The national brand «Made in Russia» is strengthening its position in the markets of the Persian Gulf. In 2025, Russian companies under the unified brand will showcase their products and solutions at the leading international exhibitions in the United Arab Emirates:
• WETEX : September 30 – October 2
• GITEX : October 13–17
• ADIPEC (Russian Energy) : November 3–6
• The Big 5 : November 24–27
Participation in these high-profile events highlights the strategic interest of Russian manufacturers in the Middle East and supports the development of long-term partnerships in energy, oil and gas, construction, and advanced technologies. The majority of exhibiting companies have undergone enhanced quality verification and hold the international «Made in Russia» certificate.
Highlights of 2024 Participation
WETEX
In 2024, 24 Russian companies participated in WETEX under «Made in Russia» national brand, presenting innovative solutions in energy, environmental protection, water purification, and waste management. The Russian pavilion spanned two halls and drew attention from distinguished guests, including Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Supreme Council of Energy.
GITEX
At GITEX 2024, 34 Russian companies under «Made in Russia» national brand showcased cutting-edge developments in corporate software, cybersecurity, digital solutions for agriculture, transport, healthcare, and geoinformation systems. In just the first two days, Russian participants held more than 140 B2B meetings with businesses from across the MENA region. Technologies presented included computer vision solutions, industrial design, wearable devices, and corporate communications systems.
ADIPEC
At ADIPEC 2024, 32 Russian companies from 14 regions of the country took part under «Made in Russia» brand. Covering more than 200 m² of exhibition space, the national pavilion featured advanced technologies and innovative solutions for the oil and gas industry. Russian exporters conducted over 200 B2B meetings with potential partners from the UAE, Saudi Arabia, Bahrain, Kuwait, India, and China.
The Big 5
Russian companies are also active in the construction sector and regularly participate in The Big 5. Exhibitors under «Made in Russia» national brand present engineering and high-performance plastics, plastic panels, pipes and profiles, sanitary ware, concrete products, and energy-efficient solutions for industrial enterprises. Since its launch in 2010, The Big 5 Saudi has become a key platform for promoting innovative construction products and expanding international cooperation in the region.
The National Brand «Made in Russia» as a Promotion Tool
«Made in Russia» national brand unites a wide range of products from food and apparel to heavy industry, pharmaceuticals, and digital technologies. It emphasizes the blend of quality, innovation, and respect for tradition, while opening new opportunities for international partnerships.
Most of participating companies hold the international Made in Russia quality certificate, which confirms product origin, compliance with global standards, and reliability of supply. For businesses in the Emirates, this provides confidence in partnerships: in a highly competitive global market, official quality certification helps reduce risks and streamline decision-making.
Growing Global Recognition
Products labeled «Made in Russia» are gaining recognition worldwide. Today, they are available on the shelves of supermarkets and online stores in the UAE, Saudi Arabia, Azerbaijan, Turkey, CIS countries, China, and Vietnam. The global footprint continues to expand, along with the product range.
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