Nancy Madbouly, a passionate tech enthusiast and entrepreneur, has a vision to reshape the tech landscape in the Middle East. Known for her relentless drive and innovation, she is not just breaking barriers but setting the stage for a revolution in the Arabic-speaking world. From her humble beginnings to becoming the co-founder of Nanovate, a pioneering AI solutions company, Nancy’s journey is a testament to hard work, dedication, and the pursuit of purpose-driven success.
A Foundation Built on Family Values and Education
Growing up as the oldest daughter in a large family, Nancy learned early on the importance of responsibility and the value of education. Her role as a mentor to her younger siblings shaped her belief that teaching and sharing knowledge is a privilege. “I always focused on learning new things and sharing my experiences with everyone else,” Nancy reflects. This passion for educating others became a core part of her identity, and she continues to carry it with her into her business and professional life.

Her early years were full of challenges, yet they laid the foundation for her future success. The values of teaching, learning, and self-improvement guided her as she ventured into different professional fields, but it wasn’t until she discovered her love for technology and innovation that Nancy truly felt at home.
From Business Consulting to Tech: A Journey of Discovery
Nancy’s professional journey started in business consulting and marketing, where she worked diligently for several years. She and her husband began a side hustle during their college years by launching a marketing agency. Together, they worked with over 50 clients, honing their skills in business strategy and marketing. But despite their success, something was missing. Nancy realized she had a much stronger passion for technology, and this marked the beginning of her journey into the world of tech.
“I started my career about 7 or 8 years ago, and it was in tech where I truly found my calling,” says Nancy. She dove into Web3 and blockchain, collaborating with various companies and individual projects. However, the path wasn’t easy. As a woman from Egypt and the Arab world, Nancy faced significant challenges, including discrimination within the blockchain industry. Despite the setbacks, she never gave up on her dream of being part of the tech revolution in the MENA region.
Creating Nanovate: Revolutionizing the Tech Landscape in MENA
Nancy’s vision of Nanovate began with a deep-rooted belief in the power of language and communication. While many global tech companies focused on providing solutions in English, Nancy saw a massive gap in the market: the need for AI solutions that could speak and understand Arabic dialects, slangs, and accents.
Nanovate, which she co-founded with her husband, is the first company in the MENA region to provide Arabic-speaking AI solutions. The company’s innovations include chat and voice agents that can seamlessly integrate with business systems, adapting to different workflows and making business operations faster and more efficient. “We are building the first AI solutions in the Middle East that truly cater to the region’s unique needs,” she says. Nanovate’s success represents not only Nancy’s technical expertise but also her commitment to helping businesses bridge the language gap and thrive in a rapidly evolving digital world.
A Vision Beyond Business: Creating Change in the MENA Region
Nancy’s ultimate goal is to make Nanovate the largest tech company in the Middle East. But more than that, she wants to be a part of a bigger movement: the digital transformation of the region. She believes that AI has the potential to revolutionize businesses in the MENA region, and she is determined to make sure that these innovations are accessible to local companies.
“At Nanovate, we are not just building AI solutions; we are shaping the future of tech in the Middle East,” Nancy shares. “Our goal is to empower businesses to be part of the global digital revolution, while making sure language is never a barrier.”
Her determination and vision are evident in the way she leads her company. Nancy is dedicated to creating an inclusive, supportive environment for her team, emphasizing the importance of shared values and mutual respect. “I learned that working with people is more than just a job,” she says. “You have to be human first, establish connections, and create a safe space for everyone to thrive.”
Redefining Success: Fulfillment Over Wealth
For Nancy, success isn’t measured by fame or wealth. It’s about personal fulfillment and doing what you love. “I used to think that success meant being known or wealthy,” she admits. “But over the years, I’ve realized that success is about being happy and fulfilled in life, doing what you love.”
Her journey reflects this shift in mindset. Nancy no longer chases external markers of success but focuses on creating a life that aligns with her passions and values. “If you do what you love, you will never have to work a day in your life,” she says, encapsulating the essence of her journey and her vision for the future.

The Role of Family and Teamwork in Achieving Success
One of Nancy’s greatest achievements is her partnership with her husband, both in life and business. Together, they’ve built Nanovate, and their shared vision has been the driving force behind the company’s success. “Having someone by your side who shares your passion and vision is a blessing,” Nancy reflects. Their collaboration has been crucial to the growth of Nanovate, and their unwavering support for each other is the foundation of their personal and professional lives.
Nancy’s approach to leadership and teamwork goes beyond traditional business practices. She has worked hard to create a positive company culture, one where her team feels valued, supported, and aligned with the company’s mission. This approach has not only made Nanovate a successful business but also a place where employees can grow, thrive, and make a meaningful impact.
Staying Focused on the Bigger Picture
Despite all the challenges she has faced, Nancy remains deeply focused on her long-term goals. “Whenever something happens, I remind myself of my dreams and why I’m doing this,” she says. “I came into this life to make a huge change, and that’s why I keep going.”
Nancy’s journey has been one of growth, learning, and evolution. She admits that she’s made mistakes along the way, but instead of seeing them as failures, she views them as lessons that have shaped her into the entrepreneur she is today. “The 10-year-older version of myself is my role model,” she says. “She’s achieved what she wanted and knows how to get there. I want to be that version of myself one day, and I know I will.”
Advice for Aspiring Entrepreneurs
Nancy’s advice to aspiring entrepreneurs is simple but powerful: “Don’t stress over things you can’t control. Life is hard, and you can’t always have a safe plan. Your purpose in life is already written, and everything you go through is part of a bigger plan. Trust the process.”
Her journey is a perfect example of this philosophy. Despite the challenges, Nancy continues to move forward with purpose, and her unwavering belief in her vision has propelled her towards success.
A Legacy of Education, Innovation, and Entrepreneurship
As she continues to build Nanovate and work towards her goal of becoming a tech leader in the MENA region, Nancy’s ultimate aim is to leave a lasting legacy. “I want to be remembered as an educator, innovator, and entrepreneur who created a path for others to follow in the tech revolution,” she says.
Nancy Madbouly’s story is a powerful reminder that success is not just about the destination, but the journey itself. Her passion, vision, and dedication to creating positive change in the world make her a true role model for aspiring entrepreneurs everywhere.
For more on Nancy’s journey and her work, you can follow her on Instagram .