Multiply Group acquires majority stake in ISEM, a move that signals a significant step in the Abu Dhabi-based conglomerate’s global expansion strategy. This acquisition represents a strategic effort by Multiply Group to diversify its portfolio and enter the luxury packaging sector, which has shown consistent growth in Europe and globally. By acquiring a 60.8 percent stake in ISEM, Multiply Group strengthens its foothold in a market renowned for high-quality, premium packaging solutions.
A Strategic Investment in Luxury Packaging
ISEM Packaging Group, headquartered in Europe, is a leading company in the packaging sector, with a strong reputation for serving luxury and premium brands. The company specializes in creating high-end packaging solutions such as rigid boxes, folding cases, silk paper, and dust bags. Its client base includes some of the world’s most recognized brands in the fashion, beauty, and consumer products industries.
Multiply Group’s decision to acquire a majority stake in ISEM reflects its commitment to entering industries with growth potential while maintaining a focus on premium, consumer-oriented businesses. The packaging sector, particularly luxury packaging, has become increasingly vital as brands emphasize quality presentation and brand experience. Multiply Group’s investment positions it to benefit from these trends and strengthens its influence in global markets.

Partnership Structure and Ownership Details
The acquisition sees Multiply Group obtaining a 60.8 percent controlling stake in ISEM, leaving the remaining 39.2 percent with existing investors and minority stakeholders. This ownership structure allows Multiply Group to actively guide strategic decisions while ensuring continuity and stability in ISEM’s operations.
By partnering with experienced investors and management teams in Europe, Multiply Group can leverage local expertise and knowledge of the industry. This approach ensures that ISEM continues to meet its high standards of craftsmanship and maintains strong relationships with its prestigious clientele while benefiting from Multiply Group’s capital, global network, and strategic vision.

Multiply Group’s Vision for ISEM
One of the primary goals of Multiply Group following this acquisition is to scale ISEM’s operations globally while preserving the company’s core values. The company plans to invest in state-of-the-art technology, streamline production processes, and enhance operational efficiency across ISEM’s manufacturing facilities. This approach aims to deliver superior quality products while maintaining competitive pricing in the luxury packaging market.
Moreover, Multiply Group intends to expand ISEM’s reach to new international markets, strengthening its brand presence beyond Europe. This expansion aligns with Multiply Group’s long-term vision of building global consumer-focused businesses that combine tradition, innovation, and quality.
Maintaining Craftsmanship and Quality
Despite the acquisition, Multiply Group is committed to preserving ISEM’s reputation for craftsmanship and quality. Luxury packaging requires meticulous attention to detail, from selecting premium materials to ensuring flawless finishing. ISEM has earned a strong reputation for delivering excellence in these areas, and Multiply Group recognizes that maintaining these standards is critical for sustaining client trust and brand credibility.
By balancing modernization with traditional craftsmanship, Multiply Group aims to reinforce ISEM’s leadership in the luxury packaging industry. Investments in research, development, and innovation are expected to enhance product design and production capabilities, ensuring that ISEM continues to offer market-leading solutions.
Expanding Multiply Group’s Global Footprint
This acquisition represents a broader strategy by Multiply Group to expand its global footprint. Since its listing on the Abu Dhabi Securities Exchange, Multiply Group has been focused on building a diverse portfolio of businesses across high-growth sectors. The investment in ISEM is part of a series of strategic partnerships and acquisitions that aim to create value through operational improvements, global reach, and synergies between portfolio companies.
By entering the European luxury packaging market, Multiply Group gains access to a network of high-end brands and premium clients. This network not only enhances the group’s revenue potential but also opens opportunities for collaborations and partnerships that can extend across other industries where Multiply Group is active.

Benefits of the Acquisition
The acquisition of a majority stake in ISEM offers several key benefits for Multiply Group:
- Diversification of Portfolio: Entering the luxury packaging sector diversifies Multiply Group’s holdings and reduces reliance on any single industry.
- Access to Premium Clients: ISEM’s clientele includes some of the world’s most prestigious brands, offering Multiply Group valuable business relationships.
- Operational Synergies: Multiply Group’s capital and strategic expertise can help optimize ISEM’s operations and production capabilities.
- Global Expansion: The investment allows Multiply Group to expand ISEM’s presence internationally, leveraging its global network.
- Innovation and R&D: Multiply Group plans to support innovation and technology adoption, enhancing ISEM’s product offerings and maintaining market leadership.
Multiply Group’s Strategic Approach
Multiply Group is known for a disciplined investment approach, emphasizing long-term value creation. Rather than pursuing short-term gains, the group focuses on building sustainable businesses, investing in technology, and enhancing operational excellence. This acquisition aligns perfectly with this philosophy, as it combines a well-established company with strong market demand and growth potential.
The acquisition also demonstrates Multiply Group’s commitment to expanding beyond its core markets in the Middle East and diversifying into Europe. This cross-border investment reflects the group’s confidence in its ability to integrate and manage international operations effectively.
Looking Ahead: Future Plans for ISEM
With Multiply Group at the helm as the majority stakeholder, ISEM is poised for substantial growth. The company plans to:
- Expand production capabilities to meet increasing global demand.
- Introduce innovative packaging solutions that align with evolving consumer preferences.
- Strengthen relationships with existing clients and attract new premium brands.
- Explore sustainable packaging initiatives to meet global environmental standards.
These plans indicate a strong forward-looking strategy that balances growth, innovation, and sustainability while maintaining ISEM’s reputation for excellence.
Conclusion
Multiply Group acquires majority stake in ISEM, marking a significant milestone in its global expansion journey. By investing in a leading European luxury packaging company, Multiply Group strengthens its presence in a growing, high-value market. The acquisition reflects the group’s commitment to diversification, operational excellence, and long-term value creation.
With a focus on quality, innovation, and global reach, Multiply Group is set to guide ISEM toward greater international recognition and continued success. This strategic move not only benefits Multiply Group’s portfolio but also reinforces ISEM’s position as a trusted partner for luxury brands worldwide.
The acquisition highlights the growing importance of the luxury packaging industry and Multiply Group’s proactive approach to capturing opportunities in high-growth sectors. As the company moves forward, its combination of financial strength, strategic insight, and dedication to quality is expected to create lasting impact in the European packaging market and beyond.
Multiply Group’s acquisition of ISEM represents more than a business transaction; it is a strategic partnership aimed at fostering innovation, preserving craftsmanship, and expanding global influence. The journey ahead promises growth, excellence, and a continued commitment to delivering premium solutions to the world’s most discerning brands.
Do follow UAE Stories on Instagram
Read Next – Etihad Rail, United Trans, and Via Announce Landmark Collaboration