Mostafa, popularly known as “Mostti,” has climbed the ladder of social media success in Dubai, establishing himself as a top influencer and senior director in social media and PR. His journey was not without hurdles, but his determination to stay true to his passion and vision made all the difference. Now recognized as one of Dubai’s top 100 influencers, Mostafa’s story is one of resilience, smart work, and the power of believing in oneself.
A Sociable Nature and Clear Vision: The Key to Staying on Course
For Mostafa, being sociable isn’t just a personality trait; it’s the driving force behind his career. “It’s all about passion and vision,” he says. His strong belief in what he was doing kept him motivated, even during tough times. He was clear about his goals and understood that success isn’t just about working hard, but about working smart and focusing on what truly matters.
Mostafa’s rise to fame involved not just a personal belief in his abilities but a strategy of expressing his energy and emotions through marketing. By tapping into his sociable nature and understanding the importance of emotional connections, he was able to create engaging campaigns that resonated with the community, turning him into a sought-after social media and PR expert.

Overcoming the Pandemic: Turning Setbacks into Opportunities
The COVID-19 pandemic was a significant challenge for many, and Mostafa was no exception. However, rather than allowing the situation to deter him, he saw it as an opportunity to influence the community positively. “I believed that I could inspire people to change and be themselves,” he recalls. His resilience during this time allowed him to continue building his brand and creating content that uplifted and motivated others, even in the face of uncertainty.
It was during the pandemic that he executed some of his most successful campaigns, partnering with well-known airlines like Wizzair and Air Arabia. These collaborations helped solidify his status as a top influencer in Dubai, proving that even during global disruptions, there are opportunities for growth if one remains adaptable and persistent.
Mostti’s Marketing Mantra: Hustle Smart, Not Hard
Mostafa’s approach to success goes beyond the traditional “work hard” mentality. Instead, he advocates for working smart and investing energy with the right mindset and people. “Don’t waste your energy with the wrong mentality, but invest in the right people,” he advises. For him, success is about taking baby steps and learning from failures. Each setback is an opportunity to improve and move forward with greater clarity.
He emphasizes the importance of understanding the “why” behind one’s work and staying true to that reason. Knowing his purpose has allowed Mostafa to navigate the ups and downs of his career with confidence and a sense of fulfillment.

Influenced by Family and Faith: Staying Grounded in Success
Amidst his rise to fame, Mostafa remains grounded, attributing much of his success to his father’s influence. He describes his father as his main supporter, helping him navigate the ups and downs of life. “My dad was the main influence and supporter because the ups and downs were the main change,” he says. The strength he drew from his family was crucial in keeping him motivated and focused on his goals.
Mostafa’s faith also plays an important role in his life. As a Muslim, he stays close to God and makes time for prayer, which gives him a sense of peace and strength. This spiritual grounding helps him remain humble and focused, even when faced with professional and personal challenges.
Campaigning with Heart: How Mostti Made His Mark
In the highly competitive world of social media, setting oneself apart requires a unique approach. Mostafa’s strategy has been to infuse his campaigns with authenticity and emotional appeal. His collaborations with Wizzair and Air Arabia are prime examples of how he uses his energy to create meaningful connections. These partnerships were not just about promoting a product but about engaging the audience on a deeper level, making them feel part of the journey.
By focusing on marketing with emotions and leveraging his sociable nature, Mostafa has been able to build a brand that stands out. His campaigns go beyond surface-level promotion; they reflect his passion and commitment to genuinely connect with his audience.
Keeping Dreams Private: A Lesson in Focus and Vision
Mostafa’s advice to aspiring influencers and entrepreneurs is simple yet profound: “Don’t share your dreams with your friends; no one sees the vision until you make it.” For him, keeping his goals close to his chest allowed him to stay focused and avoid distractions. He believes that when one is clear about their purpose, they don’t need external validation to pursue it.
By keeping his dreams private and working diligently, Mostafa has been able to achieve remarkable success. His story serves as a reminder that while sharing one’s goals can be motivating, it can also invite doubt or criticism. Sometimes, it is better to let the results speak for themselves.
Redefining Success: Baby Steps and Continued Growth
For Mostafa, success isn’t about reaching a final destination but about continuous improvement. He describes success as taking “baby steps” and learning from each experience, both good and bad. “Where you fail once, you won’t fail next,” he reflects. This mindset has allowed him to keep pushing forward, always looking for the next opportunity to grow and improve.
Even as he reaches new heights in his career, Mostafa remains committed to the idea that there is always more to achieve. Satisfaction comes from knowing that there is still “more to go,” and this drive for continuous growth keeps him motivated to expand his horizons.
Mostafa’s Legacy: Patience, Passion, and the Power of Belief
Mostafa’s journey from a sociable individual with a passion for marketing to a top influencer in Dubai showcases the power of patience and smart work. His story is one of belief in oneself, the ability to adapt, and the resilience to overcome challenges. As he continues to influence the social media and PR world, Mostafa’s message is clear: nothing is impossible, but it requires patience and a strong belief in the path to success.