Mona Altamimi is a name that’s quickly becoming synonymous with purpose driven leadership, soulful storytelling, and authentic Arab representation. An Emirati woman with a deep rooted love for travel, culture, and creativity, Mona’s journey from a marketing executive to a creative travel entrepreneur and brand builder is nothing short of inspiring.
For nearly two decades, Mona worked in corporate marketing across the UAE. She rose through the ranks, eventually serving as VP of Marketing, where she was known for leading with impact, innovation, and integrity. But beneath the surface of her impressive corporate resume was a desire for something more personal. Something that would allow her to express her creativity and inspire others on a deeper level.
That pivotal moment came when Mona transitioned from simply executing marketing plans to building strategy from the ground up. “It taught me how to lead with purpose,” she says. “It was the beginning of my leadership journey and it gave me the clarity and courage to eventually build my own brand and travel business.”
The Power of Passion: A Journey Fueled by Culture and Connection
Mona’s leap into the world of travel wasn’t just a career shift. It was a calling. A natural storyteller and passionate traveler, she always believed in the power of experiences to connect people across cultures. Drawing on her expertise in branding and storytelling, she launched her own travel brand, TROBE, focused on curating immersive, soulful journeys for Arab travelers and beyond.
Her work stands out because it’s rooted in authenticity. As an Arab woman, Mona brings a unique and powerful voice to global travel narratives. She’s not only redefining what it means to travel as an Emirati woman but also reshaping how the world sees the Middle East.
Her content, from stunning photography to heartfelt reflections, has been featured by major platforms like CNN, National Geographic, and more. Through every story, she represents Arab pride, elegance, and strength.
From Security to Creativity: A Brave Leap of Faith
One of the most difficult choices Mona faced was leaving the stability of corporate life. “The biggest challenge was choosing between security and creativity,” she reflects. “But over time, I realized I could carve a path that honored both.”
That realization empowered her to fuse her professional skills with her personal passions. Today, Mona is not only a successful entrepreneur but also a sought after speaker, mentor, and content creator. She shares her journey openly, including the highs, the doubts, and the lessons, so others feel empowered to find their voice and follow their passions too.
Leading With Vision: What Mona Is Working on Now
Mona is currently focused on growing TROBE into a full fledged travel and lifestyle brand. From designing group experiences to offering one on one travel consultations, she’s helping people discover meaningful, culture rich journeys that leave a lasting impression.
In parallel, she’s building her personal platform to reach more Arab travelers and inspire a new wave of culturally grounded exploration. She believes that showcasing the beauty, diversity, and soul of the Arab world can build bridges and shift global perceptions.
Professionally, Mona is also open to new leadership roles that allow her to blend creativity, strategy, and cultural representation. Her goal is to continue evolving while staying rooted in purpose and guided by a legacy she’s proud to leave behind.
A Legacy of Meaning: More Than Just Travel
Mona’s mission goes beyond travel. She hopes to leave a legacy where strategy meets soul, where every journey, photo, and post is an invitation to think deeper, feel more, and connect across borders.
“Whether through marketing, photography, or content, I aim to inspire others to explore more and lead with authenticity,” she says. “Through my lens, I love capturing the beauty of places and people not just to document, but to tell stories that matter.”
Mona’s story is proof that you don’t have to choose between creativity and career. You can lead with purpose, take risks, and still find success. You can represent your heritage with pride while also redefining it for the world to see.
Words of Wisdom: Advice from Mona Altamimi
For those still figuring out their path, Mona shares a powerful piece of advice:
“Take ownership of your journey. No one will do it for you.”
She adds, “Believe in yourself, even when others don’t. Learn from those ahead of you, but don’t lose your voice. Choose work that has meaning. If you focus on growth and purpose, success will follow.”
Mona’s life isn’t about chasing one big achievement. It’s about building a life filled with meaningful moments, brave choices, and lasting impact. Every exhibition, every trip, every connection is part of a story that continues to inspire.
A Woman of Vision: The Future is Just Beginning
Mona Altamimi isn’t slowing down. With new projects on the horizon and a growing community of followers who believe in her mission, she’s just getting started. She’s proof that when you lead with heart, everything else aligns.
Through TROBE, her photography, and her voice, Mona is showing the world what’s possible when culture, creativity, and courage come together. Her journey reminds us all that you can build a career that aligns with your soul and in doing so, change the world around you.
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