Mohammad Riyal is an emerging force in the world of personal branding, influencer marketing, and campaign management. With over five years of experience and more than 500 creators managed across the globe—especially in the MENA region—Riyal has built a name for himself as a trusted advisor, expert strategist, and bold creative voice.
His journey began with a passion for connecting people, telling stories, and creating meaningful impact for both talents and brands. Today, he is not only an expert in his field but also the founder of his own agency, BEAR, which is set to focus on three key verticals: Personal Branding, Influencer Marketing, and Campaign Management.
A Powerful Journey in Marketing and Talent Management
Mohammad Riyal started his career in talent management and influencer marketing five years ago. His early experiences gave him deep insight into the creative and strategic sides of the industry, and he quickly made his mark by working with over 500 creators globally. Specializing in the MENA region, he gained unique access to some of the most recognizable artists and celebrities, managing campaigns that seamlessly blended creativity, data, and cultural relevance.
He held key roles at leading influencer agencies like XPOZED and DMS Group, where he served as Head of Partnerships and led the execution of over 300 successful influencer marketing campaigns. His ability to manage talent while understanding brand goals made him a go-to consultant for high-impact collaborations.
Building the Future: The Launch of BEAR
Recently, Riyal took a bold leap and resigned from his corporate roles to launch his own agency—BEAR. The agency is rooted in his expertise and aims to elevate how creators and brands operate across the Middle East and beyond.
BEAR will focus on:
- Personal Branding – Helping creators and public figures craft a distinct, authentic identity that resonates.
- Influencer Marketing – Connecting talents with brands in ways that are both impactful and sustainable.
- Campaign Management – Executing strategic, results-driven campaigns that blend creativity with performance.
As an advisor, Riyal is deeply invested in helping upcoming talents grow their influence in a sustainable way. He emphasizes authenticity and guides creators toward generating multiple revenue streams while staying true to their values.
He’s also passionate about strengthening the creator economy in the Arab world, pushing for a more transparent, ethical, and empowered ecosystem where both creators and brands thrive.
Lifestyle with Substance
Beyond the boardroom, Riyal’s lifestyle reflects his creative spirit and adventurous personality. His Instagram, with over 176,000 followers, showcases high-energy content, cinematic reels, and motivational storytelling. Even with fewer than 60 posts, his profile radiates personality, movement, and vision.
Whether he’s exploring offbeat travel destinations, meeting global celebrities, or attending top-tier events, his content blends aspiration with authenticity. Posts like “Found a castle on Mars” give a glimpse into his imaginative side, while his behind-the-scenes reels offer real insights into his professional world.
He’s more than just a content creator—he’s a strategist who understands the power of storytelling, aesthetic, and consistency.
Struggles, Strategy, and Strength
Like any entrepreneur, Riyal’s journey has had its fair share of hurdles. From long nights and fast-paced campaigns to the pressure of juggling multiple clients, his path required grit and resilience. Yet, what sets him apart is how he turned every challenge into growth, staying focused on impact over popularity.
Success for him hasn’t come from shortcuts—it’s been the result of clear vision, execution, and a constant desire to learn and evolve.
Why Mohammad Riyal’s Story Matters
In a time where marketing is often reduced to trends and viral hacks, Riyal represents a more thoughtful and sustainable approach. He believes that personal branding isn’t about creating a persona—it’s about refining your message and showing up consistently with purpose.
He advises creators not just on how to grow, but how to grow with integrity. With a clear focus on building long-term influence and brand value, Riyal is helping redefine what success looks like in the creator economy.
Final Thoughts
Mohammad Riyal is more than a marketer—he’s a mentor, a visionary, and a community builder. With the launch of BEAR, he’s entering a new chapter that’s bound to make even bigger waves across the region.
From campaign strategy to personal branding, Riyal continues to challenge the norms and raise the bar for what’s possible in talent management and digital influence.
Follow his journey on Instagram and stay tuned for the next big chapter. The best is yet to come.
Do follow him on Instagram
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