What started as a simple step into a photography competition soon turned into a flourishing career that defies convention and pushes boundaries.
A defining realization for Twist early on was that the process mattered more than the outcome. For him, creating something beautiful or successful was never just about the final product; it was about everything that went into making it happen: the planning, the movement, the problem-solving, and the exposure to new and ever-changing environments.
The ability to travel and be everywhere for the work made it feel less like a career choice and more like a way of life, Twist shares. Each project added new experiences and layers of insight that shaped how he thinks, creates, and operates today.
From a Career in Auditing to Pursuing Passion
Before his creative breakthrough, Twist was working in auditing, a job that offered stability but lacked the excitement he craved. His entry into the creative field was almost accidental. One day, he decided to enter a photography competition on a whim, with no great expectations.
To his surprise, he was chosen as one of the top ten finalists.
That moment was a turning point, he recalls. During a vacation soon after, Twist noticed how many people were making a living from creative work, living their passion rather than following a routine job.
Encouraged by a friend who upgraded his camera and believed in his potential, Twist took a bold step. He left auditing behind and committed himself fully to the creative path.
It was the start of something great, and now here we are, he says with pride.
A Surprising Turn: Working with International Music Artists
One unexpected chapter in Twist’s career was his involvement with the music industry. International artists from the United Kingdom and the United States began performing in Dubai and discovered his work online. This opened the door for bookings and collaborations that lasted for years.
This phase did not just define a part of Twist’s career; it set the pace and expectations he still holds himself to now, he explains.
Working with high-profile artists pushed him to raise his standards and stay sharp in an extremely competitive market. Being trusted by such well-known names motivated Twist to constantly improve and stay relevant.
Overcoming Challenges as an Introverted Creative
The creative industry, particularly in places like Dubai, often rewards outgoing and social personalities, a challenge for many creatives who are naturally introverted, including Twist.
This industry needs outgoing, social people, especially when it comes to paid work, Twist says candidly. That was a real challenge for him starting out because many creatives are introverts.
Despite this, Twist’s passion, professionalism, and unique vision allowed him to build strong international connections with leaders in their fields. His journey proves that success is not about personality but about perseverance and authenticity.
The Dream: Travel Films and Building a Creative Community
Twist’s ultimate goal is to create travel films full-time while managing his business in Dubai. The freedom to travel, explore new cultures, and tell stories through his camera is what drives him today.
Currently, he is working on building a community supported by sponsorships to help creatives like himself break barriers and pursue their dreams. This community aims to provide opportunities for travel, collaboration, and creative growth, helping others achieve what Twist strives for.
Embracing Subjectivity: Quality Over Approval
One of Twist’s most important lessons for creatives is about handling criticism and expectations.
The final product is always subjective, he explains. Some people will love what you create, and some will not. It is all a matter of taste.
He encourages others not to be too hard on themselves or overly attached to paid projects. As long as your work meets a certain level of quality and you keep improving, do not worry about what others think.
This philosophy helps him stay focused on growth, rather than external approval.
A Mission to Disrupt Complacency and Raise Standards
Twist does not want to be just another name in the creative industry. He is on a mission to raise the bar and disrupt complacency wherever he sees it.
I want to leave an impact by being a constant disruption to complacency, he says firmly. I do not accept low standards, shortcuts, or the idea that this is just how things are done.
His goal is to prove that originality, discipline, and intention can coexist with boldness and edge. For Twist, pushing harder is not arrogance; it is respect for the craft.
He wants to be remembered as someone who refused to normalize mediocrity, someone who challenged the creative community to think deeper, do better, and work with purpose.
Today: Staying Relevant and Inspired
Today, Twist continues to thrive in Dubai’s creative market, working with international artists and pushing his travel film projects forward.
His social media channels offer a glimpse into his creative process, his life, and the lessons he has learned along the way.
His story is a powerful reminder that success in creative industries is not just about talent but about daring to follow your passion, continuously improving, and refusing to settle for anything less than excellence.
Inspiration for the Next Generation of Creatives
Twist’s transformation from an auditor to a respected creative visionary is an inspiring journey. His dedication to the process, his breakthrough into the music industry, and his ongoing efforts to raise standards set him apart.
For anyone dreaming of a creative career, his advice is clear: focus on quality, be patient with yourself, and do not be afraid to challenge the status quo.
Success is not just about the end product; it is about the journey, the growth, and the impact you leave behind.
Do follow him on Instagram
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