In today’s digital age, where influencers come and go, Mizna Arshad stands out as a beacon
of authenticity and resilience. Her journey from a passionate blogger to the founder of a
thriving beauty brand is nothing short of inspiring.
Early Life and Passion for Blogging
With roots in Pakistan, Mizna Arshad has called Dubai home for nearly a decade, where her
flair for creativity truly began to flourish. Her early years were marked by a deep interest in
fashion, beauty, and storytelling. This passion led her into the world of blogging, where she
began sharing her insights and experiences. Her relatable content quickly resonated with her
audience, establishing her as a trusted voice in the blogging community.
Rise as a Licensed Influencer and Creative Director
What began as creative expression soon evolved into a powerful platform, attracting a loyal
community inspired by self-love and elegance. Mizna’s unique presence and authentic
storytelling caught the attention of renowned brands, leading to collaborations with Huda
Beauty, Sephora, Shein, Garnier, Tanishq, Malabar Gold, Noon, Pan Emirates, Lulu
Hypermarket, Carrefour, Marriott, Jumeirah Group, and many more. Each partnership
reflected not just her reach, but the genuine trust she has cultivated with her audience,
making her one of the region’s most respected and influential voices in beauty and lifestyle.
Founding of Mi Bliss Beauty: A Self-Love Journey
In 2024, Mizna followed her passion to create Mi Bliss Beauty—a brand born from purpose,
not just ambition. It was a manifestation of her personal journey towards self-love and
empowerment. Mi Bliss Beauty emphasizes the importance of embracing one’s true self,
promoting products that enhance natural beauty rather than masking it. Under Mizna’s
leadership, the brand has flourished, garnering a loyal customer base and positive reviews for
its quality and ethos.
Role as Regional Content Marketing Manager at Believe MENA
Balancing entrepreneurship with corporate responsibilities, Mizna currently serves as the
Regional Content Marketing Manager at Believe. In this role, she oversees content strategies
that resonate with diverse audiences across GCC region. Her ability to blend cultural nuances
with contemporary marketing techniques has significantly contributed to the company’s
growth and presence in the market.
Overcoming Challenges and Embracing Growth
Mizna’s journey hasn’t been without challenges. Like many influencers, her journey began
with small steps – blogging, content creation, and heartfelt storytelling. However, herunwavering determination and commitment to her vision propelled her forward. She often
speaks about the importance of resilience and adaptability, encouraging others to view
challenges as opportunities for growth.
Current Endeavors and Future Aspirations
Today, Mizna continues to inspire through her multifaceted career. Her social media platforms
serve as a source of motivation for many, where she shares snippets of her life, beauty tips,
and messages of empowerment. Looking ahead, she aims to expand Mi Bliss Beauty into
international markets and hopes to launch initiatives that mentor aspiring entrepreneurs and
influencers.
Conclusion
Mizna Arshad’s story is a testament to the power of passion, authenticity, and perseverance.
From her humble beginnings as a blogger to her current status as a beauty mogul and
marketing expert, she exemplifies what it means to turn dreams into reality. Her journey
serves as an inspiration to many, reminding us that with dedication and self-belief, anything is
possible. Do follow her on Instagram.
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