Meraas Launches 754-Unit Jumeirah Residences Emirates Towers in the Heart of Dubai

Meraas

Dubai continues to push the boundaries of urban luxury with the latest launch from Meraas: Jumeirah Residences Emirates Towers. Comprising 754 upscale residential units spread across two elegant high-rises, this development is not just a new addition to the city’s skyline, but a bold statement of design, comfort, and innovation.

Perfectly located adjacent to the Museum of the Future and Dubai International Financial Centre (DIFC), the twin towers rise majestically in the Trade Centre Second district. They not only offer sweeping views of Dubai’s most iconic landmarks but also bring a new level of lifestyle sophistication to the city’s already rich urban fabric.

A Design That Rethinks Vertical Living

These new towers introduce a cantilevered architectural concept that quite literally appears to float. The silhouette is striking—deliberately designed to break away from the traditional monolithic tower structures. Instead, the towers exude an artful, sculptural presence that both integrates and distinguishes them from their high-profile surroundings.

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From the exterior, the glass facades shimmer during daylight and gleam against the city lights by night. Step inside, and the attention to detail becomes even more apparent. A private, ground-level entrance opens into a double-height lobby that radiates grandeur. Tranquil garden courtyards invite moments of peace, while the resident lounge offers a place for relaxed social gatherings.

Sky terraces serve as floating oases in the clouds. With infinity pools, shaded pavilions, and open-air lounges, these elevated spaces offer views of both the cityscape and desert horizon. The intention is clear: to provide a sense of retreat without ever leaving the city.

Contemporary Interiors with Timeless Appeal

The interiors have been designed with a vision for understated luxury. The residences span a range of layouts, from one- to four-bedroom homes, each configured to maximize natural light and space. High ceilings, floor-to-ceiling windows, and open-plan living areas create a feeling of effortless elegance.

Materials have been meticulously selected to appeal to residents who value both aesthetics and durability. Warm wooden tones contrast with cool marble finishes. Fluted glass adds texture without clutter. The palette is neutral yet rich, designed to create a calm, grounded living environment that suits a variety of tastes.

Meraas

Each residence includes integrated smart home technology, allowing residents to control lighting, temperature, and security systems at the tap of a screen. In every room, thoughtful details—such as soft-close cabinetry, ambient lighting, and concealed storage—elevate the overall sense of refinement.

A Lifestyle Curated for Wellbeing and Balance

More than just residences, the Jumeirah Emirates Towers development offers a full spectrum of luxury lifestyle amenities. It has been designed with a holistic view of urban living—recognizing that wellness, leisure, and productivity are all part of the modern lifestyle.

Residents have access to world-class fitness and wellness facilities, including private yoga and pilates studios, a fully equipped gym, spa treatment rooms, and even meditation gardens. There’s also a multi-purpose business lounge with co-working areas and private meeting rooms, ideal for residents who work remotely or run businesses from home.

Leisure is equally prioritized. A private cinema allows for intimate screenings. Family zones and outdoor children’s playgrounds make it a welcoming space for residents with kids. There are padel courts, landscaped jogging paths, rooftop lounges, and casual cafes all within the towers—ensuring that recreation is always just an elevator ride away.

Jumeirah’s Signature Hospitality, at Home

What truly distinguishes this development from other high-end offerings is the inclusion of Jumeirah’s signature hospitality services. Known globally for its luxury hotels, the Jumeirah brand brings that same level of meticulous service to private living.

Residents will enjoy round-the-clock concierge support, valet parking, private chefs on request, wellness and beauty treatments, home maintenance, laundry services, and even pet care. This seamless integration of hospitality into residential life sets a new benchmark in branded living experiences.

Imagine coming home from a long day to find a fully stocked fridge, clothes perfectly arranged in the wardrobe, your car washed and detailed, and a therapist arriving for a relaxing massage—all arranged without a single call. That is the kind of living Meraas and Jumeirah have envisioned.

Prime Location with Unrivaled Connectivity

Location has always been one of Dubai’s strengths, and this development leverages it to the fullest. Jumeirah Residences Emirates Towers is situated in one of the city’s most strategically important districts. It’s just minutes from DIFC, City Walk, J1 Beach, and Downtown Dubai. Whether for business meetings, retail therapy, or weekend escapes, residents are always in proximity to the action.

Connectivity is also seamless. The towers are bordered by two of Dubai’s most vital arterial roads: Sheikh Zayed Road and Al Khail Road. Emirates Towers Metro Station is within walking distance, offering quick access to major parts of the city. For frequent travellers, Dubai International Airport is only a short drive away.

Reinforcing Meraas’ Vision for Branded Luxury Living

Meraas

Jumeirah Residences Emirates Towers continues a strong line of branded residential developments from Meraas. Previous projects such as Bvlgari Residences, Bluewaters, Nikki Beach, and Marsa Al Arab have all showcased the company’s ability to integrate high-end real estate with iconic global brands.

The market for branded residences in Dubai is growing rapidly, driven by demand from both international investors and domestic buyers seeking elevated standards of living. These residences offer not just homes, but complete lifestyle ecosystems supported by recognized service brands—an offering that is becoming increasingly desirable in the global luxury property landscape.

By continuing to work with partners like Jumeirah and integrating architectural, hospitality, and lifestyle expertise, Meraas is not just building properties—it is shaping future neighbourhoods that are more human, experiential, and globally aspirational.

The Future of Urban Luxury Has Arrived

With the launch of 754 residences at Emirates Towers, Meraas has redefined what it means to live well in Dubai. This development is more than a collection of apartments. It is a community, a retreat, a destination, and above all, a new benchmark for luxury living in one of the world’s most dynamic cities.

For individuals and families seeking a blend of sophistication, convenience, and curated experiences, Jumeirah Residences Emirates Towers represents the perfect balance. It’s a place where everyday life feels like a getaway—without ever having to leave home.

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