In the dynamic world of business, few stories are as compelling as that of Samia Bouazza. From her early days as a young entrepreneur to her current role as Group CEO and Managing Director of Multiply Group, Bouazza’s journey is a testament to resilience, innovation, and visionary leadership.
Early Life and Entrepreneurial Beginnings
Born with an innate curiosity and drive, Bouazza pursued a Bachelor of Arts in Political Science and Public Administration from the American University of Beirut in 2001. Her academic background laid a strong foundation for her future endeavors, equipping her with the skills and knowledge necessary to navigate the complex world of business and governance.
In 2003, at the age of 22, Bouazza founded the Multiply Marketing Consultancy (MMC). With a clear vision and relentless determination, she grew MMC into an award-winning global firm. Her entrepreneurial spirit and strategic acumen were evident as she successfully negotiated an acquisition and merger deal with Viola Communications, positioning MMC for greater expansion and success.
Transformation into Multiply Group
The pivotal moment in Bouazza’s career came in 2021 when MMC evolved into Multiply Group, a diversified holding company. Under her leadership, Multiply Group expanded its focus beyond marketing to encompass sectors such as media and communications, energy and utilities, mobility, wellness and beauty, and the digital economy. This strategic diversification was instrumental in positioning Multiply Group as a formidable player in the global market.
In December 2021, Multiply Group made a significant leap by debuting on the Abu Dhabi Securities Exchange (ADX). This milestone not only marked the company’s growth but also highlighted Bouazza’s exceptional leadership, as she became the first woman to take a company public on the ADX.
Strategic Leadership and Growth
As Group CEO and Managing Director, Bouazza oversees the strategic development of Multiply Group, managing an investment portfolio of high-return businesses and ensuring the sustainable growth of the group’s subsidiaries. Her leadership is characterized by a balanced approach to investments, focusing on both the digital economy—encompassing telehealth, digital media, and advertising—and sustainable assets within traditional industries undergoing transformative changes, such as mobility, energy, and beauty.
Under her guidance, Multiply Group has achieved remarkable financial milestones. In the first nine months of 2024, the group reported a 50.6% increase in revenues, amounting to $367.8 million, and managed assets totaling $11 billion. These figures reflect Bouazza’s strategic vision and her ability to steer the company toward sustained profitability and growth.
Recent Acquisitions and Expansions
Bouazza’s strategic foresight is further evidenced by Multiply Group’s recent acquisitions. In February 2024, the group fully acquired BackLite Media, a move that expanded its footprint in the media sector. Subsequently, in June 2024, the Omorfia Group, 51% owned by Multiply Group, acquired 100% of The Grooming Company Holding, further diversifying the group’s portfolio. In July 2024, the group’s subsidiary, Emirates Driving Company, acquired a 51% stake in Excellence Premier Investment, enhancing its position in the mobility sector.
These strategic acquisitions align with Bouazza’s vision of creating a diversified and resilient business model, capable of adapting to market dynamics and seizing emerging opportunities.
Board Memberships and Advocacy
Beyond her executive role at Multiply Group, Bouazza contributes her expertise to several boards. She serves as a board member for the Abu Dhabi National Energy Company (TAQA), Arena Events Group, and Emirates Driving Company. In these roles, she provides strategic insights and governance, influencing the direction of these organizations.
Bouazza is also a member of the Young Presidents’ Organization (YPO), a global community of leaders committed to lifelong learning and idea exchange. Additionally, she is a keystone member of Friends of Abu Dhabi Art, reflecting her commitment to cultural enrichment and community engagement.
Commitment to Wellness and Innovation
A strong advocate for holistic well-being, Bouazza emphasizes the importance of both mental and physical health. This commitment led to the launch of HealthierU, Multiply Group’s health-tech startup. HealthierU is an online wellness and prevention platform designed to empower individuals to take charge of their health, reflecting Bouazza’s belief in the transformative power of wellness.
Under her leadership, Multiply Group fosters a culture of trust, intellectual growth, and data-driven technological solutions. Bouazza’s approach encourages innovation and continuous improvement, positioning the company at the forefront of industry advancements.
Accolades and Recognition
Bouazza’s exceptional leadership and contributions have been widely recognized. In 2023, she was ranked 18th on Forbes Middle East’s list of the “100 Most Powerful Businesswomen.” This accolade reflects her influence and impact within the business community, as well as her role as a trailblazer for women in leadership.
Balancing Professional and Personal Life
Despite her demanding professional responsibilities, Bouazza places great importance on maintaining a healthy work-life balance. She believes that personal well-being is integral to professional success and encourages her team to prioritize their health and personal growth. This philosophy not only enhances productivity but also fosters a supportive and dynamic work environment.
A Vision for the Future
Looking ahead, Bouazza envisions Multiply Group continuing its trajectory of growth and innovation. She is committed to exploring new markets, investing in emerging technologies, and driving sustainable practices across all sectors of the group’s operations. Her forward-thinking approach ensures that Multiply Group remains adaptable and resilient in the face of evolving global challenges.
Conclusion
Samia Bouazza’s journey from a young entrepreneur to a leading figure in the global business arena is a testament to her visionary leadership, strategic acumen, and unwavering commitment to excellence. Through her innovative mindset and dedication to holistic growth, she continues to inspire and pave the way for future generations of leaders.
Do follow Uae stories for more Updates.
UAE Water Parks Set for Major Expansion – Exciting New Attractions Coming Soon!
