Meet Chiara Seidenader: The Face of Longevity and Wellness Innovation in the UAE

Chiara Seidenader is making waves in the UAE’s wellness scene, becoming a prominent figure in the burgeoning longevity industry. With a diverse media portfolio that includes TEDx talks, Dubai TV interviews, and appearances on Forbes, Harper’s Bazaar, Cosmopolitan, and Marie Claire, Chiara has established herself as a key player in the field.

When asked to describe her work in one word, Chiara smiled and said, “Longevity.” She elaborated, “It’s the buzzword now. But more than adding years to our lives, it’s all about adding life to our years.”

Chiara is the proud owner of Beauty Treats, a UAE-grown healthy food and beverage startup. She also offers online longevity coaching through her bespoke app, Energy Upgrade, and consults wellness companies on marketing and social media strategy through her team at BEconsult.

The Growth of the Longevity Industry in the UAE

“The UAE has made significant investments in its healthcare infrastructure, aiming to become a global hub for medical tourism and advanced healthcare services,” Chiara noted. Many companies in the longevity industry are moving or expanding into the UAE, with large US funds and venture capital firms establishing operations in Abu Dhabi and Dubai.

“We are witnessing a huge interest in this part of the world. Although we are still in the early stages of the longevity industry, the offerings are increasing. New private longevity clinics have opened in the last two years, beauty clinics are widening their approach to include rejuvenative therapies like stem cells, hormone replacement therapy, and platelet-rich plasma. Interestingly, the main healthcare system is also evolving. This will take time, considering the complexities of insurance policies, health professionals’ contracts, and educational systems. Nonetheless, there’s growing awareness of the mind-body connection and holistic treatment approaches.”

Chiara’s Personal Journey to Longevity Advocacy

Chiara’s passion for longevity is deeply personal. “Nothing ever happens by chance, and I strongly believe we are a result of our surroundings and what we think we are,” she shared. Witnessing her father’s death from chemotherapy, her mother’s survival from cancer after invasive therapies, and her sister’s battle with suicidal depression profoundly impacted her. Chiara herself has faced chronic pain, Crohn’s disease, adrenal stress, and amenorrhea, despite being one of the healthiest people she knew.

These experiences led her to explore nutrition, longevity, supplements, alternative treatments, and the mind-body connection. “This made me dive deeper into the whole realm of nutrition and longevity,” she explained.

The Birth of Beauty Treats

Beauty Treats, Chiara’s UAE-grown brand, offers the first functional snacks filled with collagen and powerful antioxidants. These ingredients are beneficial for gut health, skin, hair, nails, and joints. The snacks avoid the two most inflammatory ingredients: gluten and sugar. “We have to teach people not to give up on food but to eat right if we want to live better and longer,” Chiara emphasized.

A healthier food awareness could significantly reduce the incidence of diabetes, which is more rampant in the UAE than in the States. “But inflammation does not only cause diabetes or weight gain. It increases the risk for chronic issues like autoimmune digestive concerns, mental disorders, hormonal disruption, cardiovascular problems, Alzheimer’s, and cancer. Nutrition is the first medicine to solve many problems and decrease the burden on the healthcare system.”

Beauty Treats is currently raising its first round of funding, and Chiara invites interested parties to join and support the project.

Current and Future Projects

Chiara is currently supporting two companies expanding in the UAE. One focuses on new technology to measure inflammation levels, and the other on natural supplements and caffeine-free energy enhancers. She is also expanding her online coaching platform, aiming to build a team that provides long-lasting support to clients. “In the future, I’d love to launch the first UAE-approved Longevity Coach Certificate,” she added.

Overcoming Risks and Failures

Chiara believes that success only comes with risk and often after failure. “You need a certain degree of risk to achieve, and this is uncomfortable for most as it puts us in the danger zone. I have had a mix of courage and naivety in my ventures, but without both, I wouldn’t be here today.”

She advises others to take inspiration from others’ stories without demotivation. “Instagram is not reality. What you see is not necessarily the truth. Take life as a game; it will be much more enjoyable and fun. I’m trying my best but also still figuring out how to reach the summit.”

Words of Wisdom

“Surround yourself with people who inspire you, help you grow, and motivate you. Take care of your family and always remember to smile and love,” Chiara concluded.

In the dynamic and evolving field of longevity, Chiara Seidenader continues to pave the way, inspiring others with her personal journey and professional achievements. The future of the longevity industry in the UAE looks promising with her at the helm.

Click here and check Beauty Treats.
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