When Mayada Hemdan was just 18, she stepped up to organize a small community fashion show. She didn’t just help out she led the promotion, handled coordination, and brought local designers on board. The buzz her efforts created around the event didn’t just inspire her community, it lit a fire in her. That event showed her the power of storytelling, connection, and creativity. It also revealed her true calling: marketing and events.
From that moment, Mayada knew she wanted to be where people, ideas, and visuals came together. Marketing gave her a space to tell stories, inspire emotion, and build trust while helping brands grow. Working in industries like fashion, real estate, and food and beverage kept her energized and on her toes. She thrived in fast paced environments, especially those that blended aesthetics, strategy, and results.
Turning Regional Stories into Global Buzz
Her journey wasn’t just about glamor or visuals. It was built on substance. At Milan Fashion Week, she handled PR and social media for a luxury fashion label. The campaign she led was featured internationally, proving that great storytelling and strategy could turn regional voices into global conversations. That moment wasn’t just a win, it was proof that hard work, when aligned with vision, truly pays off.
From Styling to Strategy
Mayada’s story began with fashion. She worked as a stylist for advertisements and theater productions. Later, she moved into modeling. In 2020, right in the middle of the COVID19 pandemic, she became a PR manager and launched her own brand. Then came a bold move to Dubai, where she sought new ground and bigger opportunities.
What surprised her most about moving to Dubai was that people already knew her name. Her work had spoken for itself. This recognition opened doors to collaborations with luxury brands, influencer driven events, and even Porsche showcases. Still, none of it came easy. Entering a new market solo required grit, discipline, and a strong sense of self. She had to build trust from scratch, and she did by showing up consistently and delivering real results.
Building an Agency with Purpose
Today, Mayada is managing marketing and PR strategies for high end clients across industries, while also building her own agency. Her goal is clear: to become a regional leader in creative brand consultancy and event direction across the Gulf region. Her work isn’t just about polished branding, it’s about real storytelling, tailored strategies, and making sure every campaign means something.
The Power of Trust and Relationships
She believes strongly in one core principle: relationships are everything. Trust and credibility matter more than any title or CV. That’s why she puts communication and consistency at the center of everything she does. People trust her not just because of her results, but because she treats their brands with care and honesty.
Throughout her career, Mayada has stayed focused on creating value and empowering others, especially women. Her goal is not just to lead, it’s to lift others along the way. Whether through mentorship, collaboration, or shared platforms, she believes in giving back.
Sharing Her Life Through Storytelling
Her lifestyle and work blend seamlessly, which is reflected in her online presence. She uses platforms like Instagram to offer a behind the scenes look at her journey, sharing both the glamorous moments and the challenges that come with building something from scratch. She offers more than just aesthetics, she offers substance, vision, and authenticity.
She hopes to be remembered as someone who redefined creative marketing in the region. Not just a strategist, but a storyteller. Not just a businesswoman, but someone who made space for others to grow. A woman who helped brands speak louder and more honestly, while also making sure women had a seat at the table.
Advice for the Next Generation
If she could give advice to her younger self, it would be simple: don’t wait for permission. Start, fail, learn, and keep going. Trust your gut. Protect your energy. And remember, your ideas and hands are more powerful than you think. You don’t need someone else to open the door. You can build your own.
Redefining the Creative Landscape of the Gulf
Mayada’s story is one of resilience, creativity, and clarity. She didn’t just build a career, she built a mission. She turned early experiences into lasting purpose, proving that with the right mindset, vision, and values, one person really can make a lasting impact across an entire region.
In an age where branding often feels shallow, Mayada Hemdan is showing the GCC what authentic marketing really looks like. She’s not just redefining PR, she’s reshaping the future of creative business in the Middle East.
Do follow her on Instagram
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