In today’s fast-paced financial world, rewards programs have become a crucial factor in customer satisfaction and retention. Emirates NBD (ENBD), one of the UAE’s most prestigious banks, offers a comprehensive loyalty program known as ENBD Plus Points. This rewards initiative allows customers to earn and redeem points on their daily transactions, providing additional value and enhancing their banking experience.
Whether you’re shopping, dining, traveling, or paying bills, ENBD Plus Points ensure that every transaction counts toward exciting benefits. With an extensive network of participating merchants and flexible redemption options, this program caters to diverse customer needs. In this guide, we will explore how ENBD Plus Points work, how to maximize your earnings, and the best ways to redeem them for maximum value.
What Are ENBD Plus Points?
ENBD Plus Points is a customer loyalty rewards program designed to benefit Emirates NBD credit and debit cardholders. The system rewards users with points every time they make purchases using their ENBD cards, allowing them to accumulate points that can be redeemed for various rewards, including shopping vouchers, travel perks, cashback, bill payments, and dining discounts.

The program is particularly popular because of its ease of use and wide acceptance across multiple spending categories, making it an excellent way to save money on routine expenses and luxury purchases alike.
How to Earn ENBD Plus Points?
Customers can accumulate ENBD Plus Points in several ways, ensuring they get rewarded for both everyday spending and large transactions.
1. Credit and Debit Card Purchases
One of the primary ways to earn Plus Points is through transactions made with Emirates NBD credit or debit cards.
- Earn points on every dirham spent on shopping, dining, travel, and entertainment.
- Premium credit cardholders (such as Skywards Infinite and Signature cardholders) earn points at an accelerated rate.
- Some partner merchants offer bonus points, increasing the rewards earned for specific categories like groceries, fuel, or luxury shopping.
2. Online Banking and Bill Payments
ENBD customers can earn additional Plus Points by managing their utility bills and government payments through the bank’s digital channels.
- Paying DEWA, Du, Etisalat, and Salik bills using ENBD online banking earns points.
- Purchasing airline tickets, insurance policies, and transport services via ENBD partners also contributes to the Plus Points balance.
3. Retail and Partner Transactions
ENBD has partnerships with a vast network of retailers, supermarkets, e-commerce platforms, and lifestyle brands. Shopping at these partner outlets allows customers to earn additional points on top of their regular spending rewards.
- Purchases made at Carrefour, Lulu Hypermarket, Amazon, Noon, and Sharaf DG yield higher Plus Points.
- Partner restaurants, coffee shops, and fuel stations also offer bonus points on transactions.
4. Travel and Hospitality Spending
For those who frequently travel, ENBD Plus Points can be earned through hotel stays, airline bookings, and rental car services.
- Booking flights with Emirates, Etihad, or other partner airlines accumulates points.
- Using ENBD credit cards for hotel reservations at participating chains increases the earning potential.
How to Redeem ENBD Plus Points?
Accumulating points is just one part of the equation. The real benefit comes from knowing how to redeem Plus Points smartly to maximize value. ENBD provides a wide range of redemption options, ensuring customers can use their points in ways that best suit their lifestyle and preferences.
1. Shopping and Retail Discounts
- Redeem points instantly at partner supermarkets, shopping malls, and online stores.
- Enjoy cashback on grocery purchases from leading hypermarkets and convenience stores.
2. Travel and Holiday Perks
- Convert Plus Points into air miles to use on Emirates, Etihad, and other major airlines.
- Use points to book hotel stays and travel packages, making vacations more affordable.
3. Dining and Lifestyle Rewards
- Redeem points at fine-dining restaurants, fast-food chains, and coffee shops.
- Enjoy exclusive discounts on entertainment venues like cinemas, theme parks, and leisure activities.
4. Utility Bill Payments
- Customers can pay DEWA, Etisalat, and other utility bills using their Plus Points, reducing their monthly expenses.
- The ability to offset telecom and internet bills with points is an added convenience for customers.
5. Gift Vouchers and Online Shopping
- Exchange Plus Points for e-gift cards from brands like Amazon, Noon, Carrefour, and Sharaf DG.
- Use points directly on Emirates NBD’s online marketplace for shopping deals and discounts.
Exclusive Benefits of ENBD Plus Points
The ENBD Plus Points program offers several exclusive advantages that make it one of the most attractive rewards schemes in the UAE:
1. No Expiry
Unlike many other loyalty programs, Plus Points do not expire, allowing customers to accumulate points for bigger redemptions over time.
2. Instant Redemption
Redemption is hassle-free and can be done instantly through the ENBD mobile app or online banking.
3. Bonus Offers and Promotions
ENBD frequently offers seasonal promotions, allowing cardholders to earn additional bonus points on special occasions such as UAE National Day, Ramadan, and Dubai Shopping Festival.
4. Higher Earning Potential for Premium Customers
- Elite cardholders enjoy higher point accumulation rates.
- Some credit cards offer multiplier bonuses on select transactions.
Tips to Maximize ENBD Plus Points
To get the most out of the Plus Points program, customers should follow these strategies:
- Use ENBD credit cards for all transactions, including groceries, dining, and bill payments.
- Shop at partner merchants that offer bonus points.
- Take advantage of seasonal promotions to earn extra points.
- Redeem points for high-value items, such as travel bookings and shopping vouchers, instead of lower-value redemptions like small bill payments.
Conclusion
ENBD Plus Points is an excellent loyalty program for Emirates NBD customers looking to maximize rewards on their daily transactions. Whether you’re a frequent traveler, an avid shopper, or someone who wants to save on monthly bills, the program offers numerous earning and redemption options tailored to your lifestyle.
With its flexible redemption choices, no expiry policy, and lucrative bonus offers, ENBD Plus Points stands out as a must-use program for smart spending in the UAE. By strategically accumulating and redeeming Plus Points, customers can enhance their financial benefits while enjoying added convenience and savings.
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