A Spark Ignited in a Classroom
Mariam Farag’s journey into the world of impactful communication began with a trembling voice in a classroom. That initial moment of vulnerability unveiled the profound power of storytelling—a realization that would shape her life’s mission.
“That day, I realized the power of communication to move, to unite, and to lead,” she reflects. This epiphany set her on a path to harness storytelling as a tool for connection and transformation.
From Humanitarian Roots to Global Impact
Mariam’s professional odyssey commenced with the United Nations High Commissioner for Refugees (UNHCR), where she engaged directly with refugees from diverse backgrounds. These experiences instilled in her a profound sense of humanity and a commitment to purposeful communication.
Her tenure at MBC Group marked a significant chapter, where she led Corporate Sustainability & Social Impact initiatives. Notably, she spearheaded a Ramadan campaign focused on refugee support, reaching an audience of 25 million and reshaping perceptions.
Empowering Youth Through Storytelling
Mariam’s work extends beyond corporate corridors into the heart of communities. She has collaborated with global NGOs like UNICEF and SOS Children’s Villages, initiating programs that address youth challenges.
“While many think I’m giving them hope, it’s actually them who inspire me,” she shares. Her interactions with youth in refugee camps, orphanages, and shelters have reinforced her belief in the transformative power of authentic storytelling.
Humanizing Brands: A New Narrative
As the founder of Humanizing Brands, Mariam advises businesses on integrating empathy and purpose into their communication strategies. Her approach emphasizes authenticity, encouraging brands to connect with audiences on a human level.
“We are constantly searching for stories,” she notes. “Storytelling is a great way of giving the youth a voice to share their resilient and successful stories to inspire others.”
A Legacy of Purpose-Driven Communication
Mariam’s philosophy centers on using her voice with intention and setting boundaries that align with her values. This balance has guided her leadership and communication style, fostering meaningful impact.
“I hope to leave a legacy of human, purpose-driven communication—where stories are told with honesty, empathy, and impact,” she aspires. Her vision is to inspire others to believe in themselves and harness their voices for positive change.
Current Endeavors and Continued Advocacy
Currently, Mariam serves as the VP of Corporate Communication, Digital Media, and Content at DAMAC Properties, a leading property developer in the Middle East. In this role, she continues to champion purposeful communication and authentic storytelling.
Her recent engagements include speaking at international forums, where she emphasizes the importance of empathy and human connection in the digital age.
Connecting with Mariam Farag
To follow Mariam’s journey and insights, connect with her on social media:
