In her final year of high school, Mara Carpencu had an experience that would shape her entire career and outlook on life. While deciding what to study at university, she and her father met a man cycling across Europe to raise awareness for a charitable cause. They invited him in, listened to his story, and realized it deserved to be shared more widely.
Mara Carpencu introduced him to several local newspapers in her hometown, and his journey soon made headlines. Witnessing firsthand how storytelling could amplify a meaningful cause was a turning point for her. It opened her eyes to the power of media not just as a way to tell stories but as a force that could inspire change and bring attention to important issues.
This early encounter sparked Mara Carpencu’s passion for journalism and marketing, leading her to study both subjects in parallel. Later, she pursued a master’s degree in Public Relations to combine these interests and build a career focused on impactful communication.
The Power of Purpose Driven Communication
Mara Carpencu’s dedication to environmental and sustainability causes has been a constant thread throughout her life. After completing a course with a leading sustainability institute, she gained deeper insights into how marketing can influence behavior and encourage positive change.
Inspired by this knowledge, Mara Carpencu decided to focus her career on helping purpose driven brands tell their stories in ways that are responsible and meaningful. Launching her own consultancy was a significant milestone. It gave her the freedom to choose projects and clients aligned with her values, allowing her to focus on work that not only brings professional satisfaction but also makes a positive impact on society and the planet.
For Mara Carpencu, the alignment between personal values and professional work is essential. She explains, “It matters greatly to me that what I do every day reflects what I believe in.”
Building a Diverse Career Across Borders
Mara Carpencu’s ambition to gain broad experience in marketing communications led her to take on diverse roles. During university, she worked as a freelance writer for a local newspaper, honing her storytelling skills. She then transitioned into television, where she became a presenter and producer while completing her master’s degree.
Although Mara Carpencu loved interviewing people and sharing their stories, she also wanted hands-on marketing and communications experience. This ambition took her to Dubai, where she explored multiple sectors including retail, B2B events, exhibitions, Public Relations, and corporate communications.
Moving to a new country to work in a different field while finishing her studies posed challenges. Being far from family and friends was difficult, but Mara Carpencu saw it as an opportunity to grow personally and professionally. She reflects, “It was a chance to learn, build new connections, and develop a well rounded career.”
Working for a Circular Economy: Impact in Action
Today, Mara Carpencu works as a marketing and communications consultant for a company focused on the circular economy, a system aimed at reducing waste and encouraging the reuse and recycling of materials. Her role involves communicating real world solutions to pressing environmental issues like cutting down reliance on single use plastics.
This work deeply resonates with her sustainability values. She says, “I am driven to collaborate with organizations that genuinely want to make a long term positive impact for people and the planet.”
Mara Carpencu’s career is a clear example of how communications can be a force for good when combined with purpose and passion.
Lessons Learned: Flexibility and Focus
Throughout her career, Mara Carpencu has faced the ups and downs common in Public Relations and communications. One of the biggest lessons she has learned is accepting that not everything is within her control. Plans can change suddenly due to client decisions, market shifts, or unforeseen crises.
Early on, Mara Carpencu felt the need to be involved in every detail. Over time, she realized that balancing proactive planning with flexibility is key. She shares, “I now focus on what I can influence, stay adaptable, and adjust quickly when circumstances change.”
For Mara Carpencu, this balance between preparation and adaptability is critical to success and resilience in the fast moving world of communications.
Guided by a Powerful Quote
Mara Carpencu’s approach to life and work is guided by a quote from the renowned primatologist Jane Goodall. It says, “You cannot get through a single day without having an impact on the world around you.”
This quote reminds Mara Carpencu to be intentional about the kind of impact she leaves. She hopes to contribute to meaningful change through her work, relationships, and the conversations she helps start.
She says, “Change comes from kindness, integrity, and long term dedication. That is how I want to be remembered.”
Advice for Aspiring Communicators
To those entering marketing, Public Relations, or communications, Mara Carpencu offers this advice: do not be afraid to take risks and try new things. Every experience, including the ones that do not go as planned, adds valuable perspective and builds your skills.
She encourages, “Trust that all your experiences will compound over time and shape you into a stronger, more well rounded professional.”
Her own journey, from a high school student inspired by a cyclist’s story to an international consultant shaping sustainability narratives, shows how passion and perseverance can turn dreams into reality.
Conclusion: Storytelling as a Force for Good
Mara Carpencu’s story is a powerful reminder of how storytelling can create real world impact. From a simple meeting in her hometown to running her own consultancy and working globally, Mara Carpencu’s career demonstrates that media and marketing can be used to promote sustainability and inspire positive change.
Her work highlights the importance of aligning professional goals with personal values and using communication skills to support causes that truly matter.
For anyone seeking to make a difference through their career, Mara Carpencu’s journey is a beacon of inspiration, showing that meaningful work is possible when driven by passion and purpose.
Do connect her on LinkedIn
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