The Mall of the Emirates 20th Anniversary is a landmark moment for Dubai’s iconic shopping and entertainment destination. Since opening its doors in 2005, the mall has been a pioneer in luxury retail, entertainment, and innovative experiences. To celebrate this milestone, the mall is unveiling major expansion plans, immersive cultural attractions, and spectacular aerial shows that will delight residents and tourists alike.
A Bold New Vision: The Mall of New Possibilities
Majid Al Futtaim, the operator of MoE, is investing heavily to expand the mall by 20,000 square meters. This expansion will introduce 100 new stores, a 600-seat theatre, and a vibrant mix of dining, wellness, and cultural offerings. The goal is to create a “Mall of New Possibilities” that goes beyond shopping to offer a holistic lifestyle experience.
Cultural Hub & Entertainment Upgrades
A standout feature of the expansion is the creation of a new cultural hub, including a 600-seat theatre and the Dubai Performing Arts Academy. This venue will host world-class performances, turning MoE into a cultural hotspot in Dubai. Additionally, the mall will introduce immersive entertainment experiences tailored to evolving consumer demands.
Dining & Wellness: A Holistic Experience
The expansion will also focus on wellness and dining. A new wellness precinct will offer next-generation fitness and relaxation options, while a new indoor-outdoor retail and leisure zone will provide a variety of dining experiences. These additions aim to make MoE a one-stop destination for shopping, dining, and wellness.
Aerial Shows: A Sky-High Celebration
To mark its 20th anniversary, MoE is hosting breathtaking aerial shows by the internationally renowned vertical dance troupe Bandaloop. These performances will take place on September 20 at 5 PM and 6 PM, turning the mall’s architecture into their stage. The shows are free to attend and offer a unique blend of art and technology.
Exclusive Offers & Events
Shoppers can also enjoy exclusive offers during the anniversary celebrations. On September 20, guests can earn 20x SHARE points for 24 hours only. Additionally, between September 17 and 29, visitors can enjoy a complimentary customization lab pop-up when shopping for classics at the British fashion brand AllSaints. They will be able to add the Mall of the Emirates anniversary logo or bring their own creative flair and personalize their clothing, offering them the chance to design a one-of-a-kind piece that’s truly unique.
Legacy of Innovation
Since its opening in 2005, MoE has been a pioneer in Dubai’s retail and entertainment scene. Home to Ski Dubai, the Middle East’s first indoor ski resort, and Magic Planet, a vast family entertainment center, the mall has consistently offered unique experiences. The current expansion aims to build on this legacy by introducing new attractions and services that cater to the evolving needs of visitors.
Looking Ahead
As MoE celebrates its 20th anniversary, the mall is not just looking back at its achievements but also forward to a future filled with innovation and possibilities. The ongoing expansion and the introduction of new attractions and services aim to make MoE a premier destination for shopping, dining, wellness, and entertainment in Dubai.
Whether you’re a longtime visitor or planning your first trip, the 20th-anniversary celebrations at Mall of the Emirates offer something for everyone. From world-class performances and exclusive shopping offers to a reimagined mall experience, it’s a celebration you won’t want to miss.
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