At only 27 years old, Mahmoud Khairy is already making a significant mark in the creative world. As an Art Director featured in Campaign Middle East’s “Creative People to Watch in 2025,” he has become known for blending visual creativity with strategic insight. His work goes far beyond aesthetics it delivers powerful narratives that connect deeply with audiences and elevate brand storytelling across platforms.
A Rising Star in Digital Creativity
With over eight years of experience in branding and design, Mahmoud Khairy has refined his craft into a unique blend of artistry and strategy. In his role as Art Director at SOCIALEYEZ, he leads creative direction and develops visuals for major campaigns across digital, print, and multimedia platforms.
He is more than a designer he is a visual storyteller, a creative leader, and a thinker who shapes ideas into purposeful, captivating experiences. His ability to translate complex concepts into clear, impactful visuals is a defining strength that continues to set him apart.
Building a Strong Creative Legacy
Mahmoud Khairy’s portfolio reflects both scale and significance. He has collaborated with some of the UAE’s most influential entities, including:
- The Executive Council of Dubai
- Digital Dubai
- Dubai Future Foundation
- UAE Media Council
- Emirates NBD
- Emirates Islamic
- UAE Cyber Security Council
- Abu Dhabi Equestrian Club
- ENOC, among others
His work also spans VIP figures, national-level events, and global moments, contributing to projects such as:
- GITEX
- COP28
- Egypt & UAE 50th Year Celebrations
- Dubai Games
- MITTE 2024
- UNGA80
These collaborations reflect his ability to work at the highest levels of creative execution, delivering campaigns that require both precision and innovation.
Guiding Principles Shaping His Work
Behind Mahmoud’s creative energy lies a deep source of personal inspiration his mother, Tafida Al-Sayed. Her resilience, strength, and unwavering support have shaped his values and drive. Her influence fuels his commitment to excellence and his belief in creating work that carries meaning and purpose.
For Mahmoud, creativity isn’t just about visual appeal it’s about making an impact, inspiring audiences, and elevating every story he designs.
Beyond the Studio: Creativity in the Kitchen
Living alone in Dubai led Mahmoud to discover a different form of creativity cooking. What started as a necessity soon became a passion. To him, cooking mirrors design: it requires balance, detail, and imagination. This culinary outlet allows him to unwind, reset, and return to his work with fresh perspective.
Leading Through Innovation and Collaboration
As an Art Director, Mahmoud does more than craft visuals he leads teams through the creative process. He fosters collaboration, encourages innovation, and ensures each project blends strategic purpose with artistic excellence. His leadership style is grounded in open communication, trust, and a shared commitment to creating standout work.
What the Future Holds
With a rapidly growing body of work and recognition across the region, Mahmoud Khairy’s trajectory points toward continued influence in the fields of branding, digital storytelling, and creative direction. His ability to adapt, experiment, and push boundaries positions him as a powerful creative force in an ever-evolving industry.
Why Mahmoud Khairy Is a Creative Face to Watch
Mahmoud embodies the future of digital creativity. From his early beginnings to becoming one of Campaign Middle East’s Creative People to Watch in 2025, his journey reflects dedication, ambition, and heart. More than delivering visually stunning work, he creates meaningful stories that connect brands with their audiences in new, impactful ways.
With his strategic mindset, leadership, and passion for purposeful design, Mahmoud Khairy stands out as one of the most promising creative talents of his generation.
Do connect him on LinkedIn
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