How Lynnette Sacchetto is Pioneering PropTech in the UAE
Lynnette Sacchetto’s journey from assisting her mother with property management in Chicago to becoming a trailblazer in Dubai’s real estate technology sector is nothing short of inspiring. Her early exposure to real estate, combined with a passion for technology ignited by a BASIC programming class at age seven, laid the foundation for a career that seamlessly blends both fields.
Pioneering Transparency with Mo’asher

In collaboration with the Dubai Land Department, Lynnette played a pivotal role in launching Mo’asher, Dubai’s first Official House Price Index. This initiative significantly boosted Dubai’s position in JLL’s Global Real Estate Market Transparency Index, elevating it from 40th to 36th place in 2020. Mo’asher set a new benchmark for transparency in the MENA region’s real estate market, empowering investors with data-driven insights.

Building B2B and B2C Data Products at Property Finder
During her tenure at Property Finder, Lynnette led initiatives focused on developing innovative B2B and B2C data products that helped enhance transparency and decision-making in the real estate market. Her data-driven approach provided the ecosystem with timely market intelligence and strategic insights, making Property Finder a key player in elevating Dubai’s real estate landscape. This period was marked by her commitment to delivering technology-driven solutions that modernized property search and investment journeys.
Founding RealTrust: Revolutionizing Real Estate Transactions
Identifying inefficiencies in traditional property transactions, Lynnette founded RealTrust, a platform offering digital escrow services and comprehensive transaction management solutions. RealTrust aims to simplify cross-border real estate dealings, enhancing trust and security for investors in the UAE. This venture aligns with her vision to modernize investment processes and provide seamless, secure experiences for clients.
A Legacy of Innovation and Mentorship
Beyond her entrepreneurial endeavors, Lynnette is dedicated to mentoring the next generation of professionals in real estate and technology. Her journey exemplifies resilience, innovation, and a relentless pursuit of excellence. Through her work, she continues to challenge the status quo, leaving an indelible mark on the industry.
In Her Own Words
Reflecting on her career, Lynnette advises her younger self: “Keep pushing forward, trust your vision, and don’t let the naysayers distract you. Stay focused, stay resilient; what feels impossible now will one day be your biggest achievement. You’re capable of more than you know.”
Connect with Lynnette Sacchetto
For insights into her professional journey and the latest in real estate innovation, follow Lynnette on Instagram: @lynnette.dubai
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