Setting New Standards in Luxury Travel with Unparalleled Personalization and Bespoke Travel
Discovering The Luxury Embark™: A Journey of Passion and Expertise in Luxury Travel
The Luxury Embark, a premier luxury travel concierge, began with the lifelong passion of its founder, Urvashi Marwah, MD. Born in Delhi, India, Urvashi’s love for travel was kindled at a young age. At just ten years old, she embarked on her first international trip to Dubai, which at the time was a far cry from the glamorous metropolis it is today. This early exposure to different cultures and lifestyles continued as she travelled extensively around South East Asia with her family. Even as a child, she could discern the stark differences between staying at a Marriott or Hilton compared to a Peninsula, instilling in her an appreciation for true luxury.
A Diverse Educational and Professional Journey
At the age of 12, Urvashi migrated to the United States, where her journey in education and career took a fascinating turn. She pursued an Honors Bachelor of Science at the University of Toronto, followed by a Doctor of Medicine from the Medical University of the Americas in the Caribbean. Initially drawn to the practice of medicine, Urvashi soon found herself captivated by the business side of the field. This interest led her to work as a healthcare consultant for various pharmaceutical companies in the US and later as a healthcare investment banker on Wall Street.
The Inception of The Luxury Embark
In 2023, Urvashi founded The Luxury Embark to address a frustrating gap in the travel market. Urvashi and her friends—entrepreneurs, executives, business owners, physicians, and investment bankers—lacked a true advisor to help them plan and maximise their leisure time. The Luxury Embark was created to fill that true advisor role, making travel fun, easy, and fulfilling for clients.
A Global Clientele and Unmatched Service
Despite being based in the US, The Luxury Embark boasts global clientele. Thanks to the power of the internet and referrals, their clients span the globe with many in Dubai and the rest of UAE. The common thread among them is a love for travel, making memories, need for excellent customer service, and having a professional helping maximize their time while adding exclusive VIP benefits. Clients are investing in high-level experiential travel and accommodations, valuing exclusivity and personalized bespoke service provided by The Luxury Embark.
Tailored Experiences for Every Client
The Luxury Embark collaborates with clients from all walks of life, those that are entrepreneurs, executives, families, and couples to strategize and optimise their most valuable commodity—time. Services range from arranging weekend luxury and ultra-luxury hotel accommodations to orchestrating comprehensive global excursions. Urvashi’s commitment to providing the best service is evident in her approach. She personally visits and stays at many luxury hotels and resorts to understand which properties best suit her clients’ needs, along with constantly learning and networking with hoteliers, tourism boards, etc. This boots-on-the-ground research allows her to recommend not just the right length of stay in a destination, but also the best luxury hotel product and increasingly even a specific room category. Two oceanfront villas may both not be the same, and recommending the right room/suite/villa can profoundly impact a client’s stay and experience. This personalized approach ensures every detail of the trip exceeds client expectations.
The Future Of Luxury And Ultra-Luxury Travel
Beyond the tangible exclusive amenities and VIP perks, Urvashi believes that luxury is about the warmth of the people and the level of personalization along with transparency and great customer service. As someone who is well travelled herself, to nearly 60 countries, Urvashi has observed a shift towards slow travel and increased need for privatization. Over the next few years, Urvashi predicts a rise in demand for private jets over commercial flights, luxury yacht charters, full serviced villas, and private island retreats will grow in popularity. Urvashi has already noticed this trend with client requests for exclusive destinations like Bawah Reserve in Indonesia and Pine Cay in Turks and Caicos and Maldives. These private islands offer the ultimate in luxury for clients who value privacy, excellent service, and the need to disconnect from their demanding careers.
Exclusive By Invitation Only Partnerships
Whether it’s organizing a dream honeymoon, planning an immersive cultural journey, or arranging an exclusive event experience, The Luxury Embark excels in turning travel dreams into reality. This reputation for excellence is underpinned by the agency’s commitment to providing a seamless and stress-free planning process, as well as the agency’s inclusion in the world’s leading luxury network, Virtuoso® via their host agency. Through this, The Luxury Embark is able to offer their clients exclusive amenities, priority clearance for upgrades, and access to extraordinary experiences that are reserved for only the most elite travelers. Additionally, clients benefit from access to numerous other exclusive by invitation only hotel partnerships, such as Four Seasons Preferred Partner, Rosewood Elite amongst others. For more information on these exclusive partnerships, please visit their website.
The Importance of a Great Travel Advisor
Urvashi believes that the pandemic underscored the value of a great travel consultant/advisor. Much like having an accountant, or a doctor on one’s team, now more than ever, having a great travel advisor is crucial. Unlike other traditional travel agencies, The Luxury Embark positions itself as a true advisor in the space. Luxury clients prefer the personalized service approach and extensive contacts that Urvashi offers over impersonal third-party booking platforms. With access to Urvashi’s personal WhatsApp for emergencies, clients know she is there to advocate for them, saving time and adding value to their travel experiences.
Core Values and Philanthropic Vision
The core values of The Luxury Embark reflect Urvashi’s dedication to her clients and her love for travel. These values include:
1) Love Our Customers: The company prioritizes the needs of its clients, striving to surprise and delight them at every turn.
2) Cultivate Adventure: The Luxury Embark helps clients push the boundaries of their comfort zones, crafting unique experiences through deep industry relationships.
3) Always Be Learning: Continuous learning is a cornerstone of their approach. Urvashi spends countless hours networking with suppliers, attending industry events, meeting with tourism boards, personally travelling in order to ensure she can pair the client to the right property/destination in accordance with the clients’ travel style and bucket list dreams while advocating for experiences that can’t be found on the internet.
Through their philanthropic efforts, a portion of The Luxury Embark’s profits are donated annually to fund need-based study abroad scholarships, promoting global understanding and education.
Comprehensive Services for Discerning Clients
The Luxury Embark offers a variety of services for their elite clientele. From Luxury and Ultra-Luxury hotel bookings, custom itinerary trip planning to sourcing sporting and entertainment tickets, private jets, and luxury yacht charters, The Luxury Embark caters to all High-Net-Worth and Ultra-High-Net-Worth Individual (UHNWI) clients’ needs. One unique service is their international real estate consultation and concierge service, which began from a client request and now includes liaising with trusted partners in Dubai, Singapore, and London.
Recognition and Future Prospects
Urvashi’s life motto, inspired by her travels is encapsulated in her favorite quote: “Travel is the only thing you buy that makes you richer.” Her achievements have been recognized with an honorable mention in the prestigious Marquis Who’s Who 2024 Honored Listee, alongside luminaries like Warren Buffet and Bill Gates.
In a short period, The Luxury Embark has swiftly positioned itself as a premier bespoke luxury travel concierge. With its operations rooted in Dubai and New York, The Luxury Embark specialises in curating the finest luxury resort and hotel experiences for discerning travelers. The Luxury Embark leverages an extensive network of international partnerships to deliver exceptional service and exclusive access to the world’s most prestigious hospitality brands. By offering personalized travel experiences, exclusive partnerships, and a dedicated concierge team, they have set new standards in bespoke travel. Whether it’s a tranquil retreat at a luxury resort, a thrilling safari adventure, or a meticulously planned leisure or corporate getaway, The Luxury Embark ensures every journey is an extraordinary experience.
For more information about their services, visit The Luxury Embark or follow them on Instagram @theluxuryembark.
For general inquiries, please contact The Luxury Embark at team@theluxuryembark.com.
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