From Humble Beginnings to Global Recognition
Lucy Hilson’s journey from a passionate PR enthusiast to an award-winning aesthetics PR expert is nothing short of inspiring. With over 18 years of experience in the beauty and wellness industry, Lucy has transformed numerous startups into household names. Her deep understanding of the aesthetics market has allowed her to provide unparalleled business development and consultancy services to top aesthetic doctors, plastic surgeons, and clinics across the UK and UAE.
Building an Empire: Cosmetic PR
In 2015, Lucy founded Cosmetic PR with a clear vision: to help aesthetic businesses reach their true potential through media awareness and comprehensive business support. Under her leadership, Cosmetic PR has become a leading agency in the aesthetics niche, known for its in-depth knowledge and understanding of the medical, beauty, and wellness markets. The agency’s success stories are a testament to its expertise, with clients praising Lucy and her team for their professionalism, accessibility, and ability to deliver results.
Expanding Horizons: Dubai and Beyond
Recognizing the immense potential in the UAE’s aesthetics market, Lucy expanded Cosmetic PR to Dubai in 2022. This strategic move positioned Cosmetic PR as one of the first aesthetic specialist agencies in the region, offering traditional PR services alongside brand development and business growth strategies. Lucy’s commitment to supporting both UAE businesses and UK professionals looking to establish themselves in Dubai has been instrumental in the agency’s international success.
Diversifying with Balanced PR
In 2023, Lucy launched Balanced PR, a sister company to Cosmetic PR, focusing on beauty, skincare, wellness, and holistic brands. With a team of dedicated PR, marketing, and content specialists, Balanced PR offers services ranging from digital marketing and content creation to brand development and influencer collaborations. Lucy’s passion for wellness and her extensive experience in spa PR made this venture a natural progression in her career.
Collaborations and Partnerships: Phase2 Consultancy
Lucy co-founded Phase2 Consultancy with Caroline Brooks, combining their expertise in PR, marketing, and business consultancy. Phase2 offers a full-circle approach to PR and luxury lifestyle concierge services, catering to an elite clientele across various industries. With offices in London, Dubai, and Los Angeles, Phase2 has become a game-changing agency, transforming small brands into multi-million-dollar businesses.
Recognition and Influence
Lucy’s contributions to the aesthetics industry have not gone unnoticed. She has been featured in renowned publications such as Vogue, Grazia, Glamour, and Stylist, highlighting her influence and expertise in the field. Additionally, Lucy has served as a judge at prestigious industry awards, including the Professional Beauty GCC Awards, further cementing her status as a leading figure in aesthetics PR.
Inspiring the Next Generation
Beyond her professional achievements, Lucy is passionate about mentoring and inspiring others. Her journey from a PR enthusiast to a global businesswoman serves as a testament to the power of dedication, innovation, and resilience. Lucy’s story encourages aspiring entrepreneurs to pursue their passions and redefine industry standards.
Conclusion
Lucy Hilson’s remarkable career trajectory showcases her unwavering commitment to excellence in the aesthetics industry. Through her ventures—Cosmetic PR, Balanced PR, and Phase2 Consultancy—she continues to shape the future of aesthetics branding, offering innovative solutions and inspiring countless individuals along the way.
For more insights into Lucy Hilson’s work and to stay updated on her latest ventures, follow her on Instagram: @lucyhilson.
Also read: UAE Residents Must Update Emirates ID with Fingerprints Soon
