Lobna Hammad’s story is one of transformation both personal and professional. Once a fitness coach and nutritionist deeply entrenched in traditional health paradigms, Lobna’s life took an unexpected turn when she was diagnosed with a medical condition caused by stress, under eating, and overtraining. This diagnosis shocked her. Despite years of experience in fitness and nutrition, she realized that her approach to health had not only failed her, it had made her sick.
This wake-up call marked the beginning of a journey that would forever change her understanding of health and wellness. Lobna began studying psychology and self love, exploring how women’s weight, food habits, and overall health are deeply connected to their emotional and mental well-being. What started as a personal struggle soon became a mission to help other women find a truly healthy and sustainable relationship with themselves.
Early Life and the Spark for Helping Others
Since she was young, Lobna naturally had the ability to understand people and their feelings. She often found herself connecting with others on a deeper emotional level, sensing their struggles and motivations. Her first career was in marketing, but she soon realized that although she was good at it, it did not feel meaningful. She wanted work that directly touched people’s lives, work that made a difference.

Her interest in wellness and helping others truly began at university, where she started teaching fitness classes. What began as a side activity quickly grew into a passion. After being downsized from her first corporate job, Lobna saw this as an opportunity to fully pursue what she loved, health and coaching. She took a bold leap and never looked back.
The Turning Point: Understanding the Limits of Traditional Health Approaches
Even with her knowledge as a fitness coach and nutritionist, Lobna faced a harsh truth. She was unwell. Stress, under eating, and overtraining had led to serious health issues, and she knew she had to fundamentally rethink what “health” really meant. The traditional approach focusing only on food, exercise, and numbers on a scale was insufficient. True health, she realized, is far more holistic.

Lobna enrolled in a master’s program in psychology to better understand self love, body confidence, and the emotional drivers behind women’s health struggles. She began to explore how childhood experiences, emotional patterns, and self perception play a critical role in weight, eating habits, and overall wellness. Her personal health journey, combined with this new knowledge, gave her a fresh perspective that would eventually form the foundation of her coaching approach.
Overcoming Personal Struggles: From Illness to Empowerment
Shortly after committing to coaching full time, Lobna faced one of the most difficult challenges of her life. Her health deteriorated, forcing her to stop all physical activity and leading to a weight gain of 22 kilograms due to hormonal and physical complications. For someone who had built a career around fitness, this was devastating.
However, Lobna refused to let this setback define her. She developed strategies to regain her health without returning to the restrictive and harmful practices that had previously made her sick. Through patience, self compassion, and applying her new psychological approach, she rebuilt her body and her confidence. This experience reinforced the importance of focusing on emotional and mental health alongside physical wellness.
Integrating Psychology with Health Coaching: A Groundbreaking Approach
Lobna is among the pioneers in combining psychology with nutrition and fitness in such a deep and integrated way. Her approach looks beyond calories, macros, and exercise routines to understand the emotional triggers behind eating behaviors and body image struggles. She helps women explore the why behind their habits, not just the what.
Initially, some people found her approach difficult to understand. Many were used to conventional methods that focused on dieting and strict fitness plans. But Lobna’s persistence and clear results soon demonstrated that a psychologically informed approach to health was both effective and transformative. Today, she is recognized for helping women build lasting self love, confidence, and wellness that goes far beyond the surface.
Achievements: Empowering Thousands of Women
Lobna’s coaching has reached over 5,000 women globally. Each success story reflects her mission to provide the type of support and guidance she herself had sought for years. Helping women improve their relationship with food, their bodies, and themselves has become her greatest accomplishment.
Beyond individual clients, Lobna has also inspired and trained other women in her team to pursue work they love. By empowering them, she multiplies her impact and helps create a ripple effect of transformation, touching lives in meaningful ways across the globe.
Current Projects: Deep Transformational Programs
Currently, Lobna is developing a six month deep transformational coaching program for women. This program is designed to uncover and heal the psychological causes of weight gain, helping participants cultivate a healthy, confident, and compassionate relationship with food and their bodies.
She is also creating a self love course that helps women of all ages learn to value and nurture themselves. Both programs focus on mental and emotional wellness as much as physical health, helping women address root causes rather than just symptoms. The ultimate goal is sustainable, life changing transformation that aligns with each woman’s unique needs and journey.

Redefining Health: Mind, Body, and Soul
For Lobna, health is not about numbers on a scale or a certain appearance. True health encompasses thoughts, emotions, and behaviors. How we eat, exercise, and live is connected to how we feel about ourselves, our past experiences, and our perception of the world. Her approach encourages women to examine these layers and to create balance, self compassion, and empowerment in every aspect of life.
By addressing both the psychological and physical components of wellness, Lobna has redefined what it means to be healthy. This holistic perspective allows women to achieve sustainable results and lasting fulfillment rather than temporary fixes.
Legacy and Vision: Inspiring Authentic Living
Lobna Hammad hopes to be remembered as someone who worked with her whole heart, helping women find authentic peace within themselves and their relationships with food and their bodies. Her vision is to guide women away from seeking self worth in their weight and toward discovering their true purpose and passion in life.
She aspires to leave a legacy where more people are liberated from diet culture and obsessed instead with finding meaning, embracing their true selves, and loving their lives. For Lobna, success is measured not in numbers or certifications but in the lasting, positive impact she has on women worldwide.
Advice for Aspiring Coaches: Follow Your Passion
Lobna encourages anyone considering coaching to follow what excites them. She believes each person already has the tools, strengths, and talents to make a meaningful difference. By stepping into one’s own light, coaches can help others do the same, creating a ripple effect of empowerment and transformation. Her journey from marketing to health coaching to integrating psychology serves as an inspiring example of aligning career with personal passion.
Lessons from Lobna’s Journey: Practical Takeaways
- Health is Holistic: Physical fitness alone is not enough; emotional and mental wellness are equally important
- Self Love is Foundational: Cultivating compassion for yourself creates lasting transformation
- Challenges Can Be Catalysts: Personal struggles often reveal the most powerful insights for growth
- Empathy is a Superpower: Understanding people deeply is key to meaningful coaching
- Innovation Requires Courage: Combining psychology with fitness may seem unconventional, but bold approaches can yield extraordinary results
Conclusion: A Beacon of Hope and Transformation
Lobna Hammad’s story is a powerful reminder that true wellness goes beyond diet and exercise. Through her unique blend of psychology, nutrition, and coaching, she has helped thousands of women achieve self love, confidence, and authentic health. Her journey demonstrates resilience, courage, and an unwavering commitment to helping others live meaningful lives. As she continues to develop programs that address the psychological roots of health challenges, Lobna remains an inspiration, guiding women toward empowerment, balance, and fulfilment.
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