The Legend Holding Group integrated automotive hub is set to become a landmark development in Dubai’s mobility and manufacturing landscape. Legend Holding Group has entered an agreement with Dubai Industrial City, part of TECOM Group PJSC, to establish a comprehensive mobility and green energy solutions facility in the region’s leading manufacturing and logistics hub. The new AED 300 million project, spanning over one million square feet, will serve as a one-stop solution for the mobility sector by integrating the automotive supply chain while reinforcing the Group’s long-term commitment to the UAE market.
A Milestone Investment for the UAE’s Mobility Sector
Legend Holding Group will invest AED 300 million towards the development and operations of the hub, scheduled for launch in 2027. The facility will create more than 700 jobs across a range of roles, including engineers, assembly line experts, sales professionals, servicing technicians, and back-office functions.
This major investment marks a turning point for the region’s industrial growth. By bringing together automotive manufacturing, green energy, logistics, and aftersales operations under one roof, the Legend Holding Group integrated automotive hub will act as a catalyst for innovation and sustainability in the UAE’s mobility sector.
Strengthening Dubai’s Industrial Ecosystem
Bolstering the mobility sector is essential to advancing future-focused growth, and we welcome Legend Holding Group’s integrated hub to Dubai Industrial City, said Saud Abu Alshawareb, Executive Vice President of Industrial at TECOM Group, on behalf of Dubai Industrial City. This hub will not only bolster the UAE’s manufacturing capabilities but also significantly enhance the automotive supply chain within the region. Our robust infrastructure and strategic location are designed to support such ambitious projects that foster innovation and create a thriving manufacturing ecosystem aligned with the visionary Operation 300bn, Make it in the Emirates, and Dubai Economic Agenda D33 strategies.
Dubai Industrial City, part of TECOM Group, has been a backbone of the UAE’s industrial and logistics landscape for more than two decades. Home to over 1,100 customers and 350 operational factories, it offers sector-specific infrastructure, including industrial lands, warehouses, and logistics facilities. The district’s proximity to key transport networks such as Al Maktoum International Airport, Jebel Ali Port, and the Etihad Rail freight terminal makes it an ideal location for Legend Holding Group’s integrated automotive hub.
Shaping the Future of Mobility
Mira Wu, Co-Founder and Vice Chairperson of Legend Holding Group, highlighted the company’s long-term vision: Our investments mark a strategic vision to position Legend Holding Group as a leader in automotive and mobility, leveraging innovative automation solutions. Together with Dubai Industrial City’s team, we are shaping a future where Legend becomes one of the most trusted names in the industry, a one-stop destination for all mobility needs and beyond. This state-of-the-art facility is designed to be a landmark in Dubai Industrial City, serving as a comprehensive ecosystem for the automotive sector, encompassing the total supply chain from sales to aftersales as well as sustainable energy solutions and localised manufacturing. We are investing in Dubai’s future through this project to drive innovation towards a greener, more connected automotive landscape.
This statement encapsulates the hub’s dual purpose of advancing mobility while supporting the UAE’s sustainability goals. By combining manufacturing, renewable energy, and digital solutions, the hub will contribute directly to the national strategies promoting sustainable industrialization and economic diversification.
A Comprehensive Ecosystem for Automotive Excellence
The Legend Holding Group integrated automotive hub will feature several specialized zones and divisions designed to serve multiple aspects of the automotive value chain.
Legend Motorcycles
One of the key features of the facility will be the assembly line for Legend Motorcycles. This division will produce up to 15,000 electric and non-electric industrial motorcycles annually, all proudly carrying the Made in UAE brandmark. This initiative supports the UAE’s vision to become a hub for advanced manufacturing and strengthens its reputation as a producer of high-quality mobility solutions.
Legend Motors
The hub will also include Legend Motors, which will provide aftersales services for multiple dealerships. This will encompass gasoline vehicles, electric vehicles (EVs), and plug-in hybrid EVs (PHEVs). By offering maintenance, diagnostics, and parts services, Legend Motors will ensure that customers receive comprehensive support for every vehicle type, reinforcing the Group’s customer-first philosophy.
Legend AutoHub
Another major component of the project is Legend AutoHub, a pre-owned vehicle division that will handle over 200,000 vehicles annually. This facility will introduce innovative certification and quality standards, improving transparency and sustainability in the region’s used vehicle market.
Legend Green Energy Solutions
In line with the UAE’s sustainability agenda, the facility will also host Legend Green Energy Solutions, an EV charging operator that will manage renewable power and clean-energy systems across the site. The hub will be equipped with advanced solar panels to generate clean energy and optimize consumption. This focus on renewable energy reflects Legend Holding Group’s dedication to supporting green mobility and environmental stewardship.
A Global Company with Regional Commitment
Established in 2008, Legend Holding Group serves over one million customers annually across Asia, the Americas, Europe, and Africa. The company operates in multiple sectors including automotive, logistics, green energy, media, tourism, oil and gas, and technology.
By selecting Dubai Industrial City as the location for its integrated automotive hub, the Group aims to bridge trade between China and the UAE while leveraging Dubai’s exceptional logistics connectivity. The project will allow Legend Holding Group to utilize the region’s robust infrastructure to expand its global presence and strengthen its manufacturing base in the Middle East.
Supporting Dubai’s Long-Term Economic Vision
The Legend Holding Group integrated automotive hub directly supports key national strategies like Operation 300bn, Make it in the Emirates, and the Dubai Economic Agenda D33. These programs emphasize sustainable industrial development, job creation, and technological innovation.
By localizing vehicle assembly, services, and green energy production, the hub enhances supply chain resilience and positions Dubai as a regional leader in mobility manufacturing. This alignment with national goals demonstrates how private investments can drive the UAE’s long-term vision for economic diversification and sustainability.
Generating Employment and Developing Skills
The hub will generate over 700 jobs across various disciplines, including assembly line operations, engineering, logistics, sales, and administration. It will also create opportunities for professional training and upskilling, fostering a new generation of talent equipped for advanced manufacturing and green technologies.
This focus on skill development supports Dubai’s ambition to become a global center for innovation and industrial excellence. It also aligns with the UAE’s broader vision of empowering its workforce through technical education and hands-on industry experience.
Dubai Industrial City A Proven Industrial Powerhouse
Dubai Industrial City has been a key driver of the UAE’s manufacturing sector for over 20 years. Its well-developed ecosystem provides manufacturers with ready-to-use industrial land, logistics facilities, and access to one of the world’s most connected transport networks.
The district’s inclusion in TECOM Group’s portfolio, which also encompasses Dubai Internet City, Dubai Media City, Dubai Production City, Dubai Studio City, Dubai Design District, Dubai Science Park, Dubai International Academic City, and Dubai Knowledge Park, demonstrates its role in supporting a diversified economy and fostering innovation across sectors.
Transforming the Automotive Landscape
The Legend Holding Group integrated automotive hub marks a defining moment in the UAE’s journey toward becoming a global leader in sustainable mobility and manufacturing. The AED 300 million investment reflects both the confidence in Dubai’s industrial infrastructure and the vision to shape a greener, more connected future.
Once completed, the hub will not only support domestic manufacturing but also position Dubai as an exporter of innovative, environmentally friendly mobility solutions. This initiative underscores the power of collaboration between the public and private sectors in driving industrial transformation.
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