The Labubu doll craze is sweeping across the UAE—and no one saw it coming. These small, scruffy, and “ugly-cute” monster dolls have become the latest must-have collectibles, especially among young adults and Gen Z. From long queues at pop-up shops to online bidding wars, the demand for Labubu dolls has skyrocketed.
But what exactly are these bizarre-looking toys? Why are they so popular in the UAE? And why are people willing to spend thousands of dirhams on them?
Let’s dive into the craze.
What Are Labubu Dolls?
The Labubu dolls are part of the Zimomo and Labubu series from the Hong Kong-based toy brand Pop Mart. These vinyl figures were originally created by artist Kasing Lung, known for his creepy-yet-cute illustrations. Each Labubu figure has a mischievous expression, sharp teeth, and unkempt fur, giving it a uniquely weird charm.
They’re small—usually about 3 inches tall—and come in “blind boxes,” meaning buyers don’t know which design they’re getting until they open the package. That element of surprise, combined with limited editions and rare figures, fuels the obsession.
The Labubu Doll Craze Hits the UAE
What started as a niche collector’s hobby has exploded into a full-blown trend in the UAE. The recent Pop Mart pop-up store at Dubai Mall saw long queues and even resale scalpers. Limited edition dolls sold out within minutes, and resale prices on platforms like Instagram and TikTok skyrocketed.
Residents, especially between the ages of 18 and 35, are treating Labubu as more than just toys—they’re cultural icons. Some collectors have built entire displays, while others carry them in bags or use them as quirky home decor.
Why Are UAE Residents Going Wild for Labubu Dolls?
Several factors are driving the Labubu doll craze in the region:
- Scarcity and Exclusivity: Limited edition releases and rare figures create a sense of urgency.
- Social Media Influence: TikTok and Instagram are filled with unboxing videos and collectors showing off their latest finds.
- Emotional Connection: Despite their odd looks, Labubu dolls evoke strong emotional reactions. Some say they find comfort in their weird cuteness.
- Pop Culture Appeal: The UAE has a growing fan base for anime, manga, and East Asian pop culture, making collectible toys more appealing.
How Much Do Labubu Dolls Cost in the UAE?
Retail prices for Labubu figures range from AED 40 to AED 100, depending on the series. However, rare editions or collaborative releases can sell for AED 500 to AED 3,000 or more on resale markets. Limited-edition pieces, especially glow-in-the-dark or seasonal versions, fetch the highest prices.
Collectors are also willing to pay a premium for unopened blind boxes or sealed cases, hoping to find ultra-rare figures.
Social Media and Celebrity Endorsements Add Fuel
UAE-based content creators and influencers are showcasing their Labubu hauls on platforms like TikTok and Instagram, giving the trend a viral boost. Some creators even dedicate entire accounts to Labubu content—showing off shelf displays, trades, swaps, and tips on identifying fakes.
The doll’s mysterious expression and odd beauty make it highly photogenic—perfect for viral unboxings, aesthetic videos, and “rate my Labubu shelf” posts.
Labubu Communities Are Growing in the UAE
There are now active Labubu collector communities in Dubai, Abu Dhabi, and Sharjah. These groups organize meet-ups, swaps, and online auctions. Some UAE-based sellers offer pre-orders for upcoming series, while others import rare editions from Asia.
Collectors say the community aspect is a major part of the appeal. “It’s not just about owning them,” said one Dubai-based fan. “It’s about being part of the Labubu world.”
Labubu Dolls vs Other Collectibles
Compared to traditional action figures or Western toys, Labubu dolls bring a unique aesthetic. They’re weird, raw, and not trying to be classically cute. That makes them especially appealing to fans of alternative or underground pop culture.
Unlike Funko Pops, which are mass-produced and stylized in a consistent format, each Labubu series has a distinct art style and mood. This makes each release feel fresh and collectible.
Are Labubu Dolls Worth the Hype?
Whether you love them or find them unsettling, there’s no denying that Labubu dolls are having a moment in the UAE. For many fans, it’s not about investment value or resale—it’s about connection, creativity, and self-expression.
They may look like “ugly monsters,” but to their fans, Labubu dolls are cute, comforting companions.
The Future of the Labubu Doll Craze in UAE
With Pop Mart expanding its presence in the Middle East and new series dropping every few months, the Labubu doll craze shows no signs of slowing down. There’s talk of more permanent retail spaces, exclusive Gulf editions, and community-led events in the pipeline.
For now, collectors are keeping their eyes peeled for the next release—and their wallets ready.
Final Thoughts
The Labubu doll craze might seem strange at first glance, but it taps into something deeply human—the desire to collect, connect, and express. In a fast-paced, digital-first world, these odd little toys offer a strange kind of joy.
Ugly? Maybe. But in the UAE, they’re beautiful to thousands.
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