In Dubai’s vibrant nightlife scene, one name has become synonymous with authentic Afro house rhythms and an infectious passion for music: JustBrad. Known for his ability to connect with audiences through soulful beats, he has emerged as a leading figure in the city’s music culture. His journey from humble beginnings to international recognition is a testament to persistence, talent, and the power of following one’s true calling.
A Moment That Changed Everything
Every artist has a defining moment that shapes their path, and for JustBrad, it came early in his life. His first experience behind the DJ decks at a small local event left an indelible mark. The energy of the crowd, the way people moved and connected with the music, revealed to him the incredible power of sound to unite, spark emotion, and create unforgettable experiences. That moment became the cornerstone of his musical journey, inspiring him to pursue a career in music with unwavering dedication.
Music as a Calling, Not a Choice
For JustBrad, music was never just a career option. The rhythm, energy, and emotion he felt while performing convinced him this was where he belonged. From the earliest days, he immersed himself in learning the craft, experimenting with sounds, and understanding how music can tell stories, influence moods, and inspire people. His natural talent, combined with relentless dedication, set him apart in a competitive industry.
Rising to Prominence
JustBrad’s most notable achievement to date is his role as music director of NAHATÉ Dubai, one of the city’s premier music venues. In this position, he not only shapes the musical direction of the venue but has also performed internationally at top festivals, leaving a lasting impression on audiences worldwide. This accomplishment validates years of hard work, persistence, and belief in the transformative power of music. It demonstrates that passion, consistency, and vision can open doors that once seemed impossible.
Overcoming Challenges
Starting with nothing, JustBrad faced a career with no industry connections and no formal support system—only a dream and a strong belief in himself. The early stages were difficult, as breaking into the crowded music industry proved challenging. Yet, he relied on persistence, refining his craft, and staying true to his unique sound. Each gig, collaboration, and mix built his reputation, establishing a name that resonates in Dubai and beyond.
Shaping Dubai’s Afro House Scene
Currently, JustBrad focuses on curating and shaping the Afro house sound at NAHATÉ Dubai. He is passionate about bringing global talents to the city and elevating Dubai’s music culture on an international platform. His vision is not only to entertain but also to inspire, innovate, and create spaces where music connects cultures and communities. Through these efforts, he is helping position Dubai as a global hub for Afro house music, attracting audiences and artists from around the world.
Inspirations That Influence His Art
JustBrad draws inspiration from legendary artists like Pablo Fierro and Black Coffee, who demonstrate how music can carry culture, soul, and identity. Observing their artistry taught him the importance of authenticity, depth, and storytelling in music. By integrating these lessons into his own work, he ensures his sets are not just performances but immersive experiences that resonate deeply with listeners.
Staying Motivated Through Setbacks
Even with growing success, setbacks are inevitable. JustBrad attributes his motivation to a love for music rather than chasing trends or fame. Challenges are seen as opportunities—a remix of life adding to his growth and creativity. Lessons from difficult business experiences, like trusting the wrong people, have shaped his approach to collaborations, ensuring every decision aligns with his long-term goals and artistic integrity.
Authenticity as a Guiding Principle
A core principle in JustBrad’s career is authenticity. Staying true to his sound and vision has built a loyal following of fans and collaborators who recognize his dedication and passion. Authenticity has become his brand, setting him apart in a competitive landscape and helping him cultivate a reputation that resonates globally.
Redefining Success
Success for JustBrad is no longer measured solely by fame. Today, it’s about influence, creating work that inspires others, fosters cultural connections, and contributes meaningfully to the music scene. This mindset drives him to push boundaries, innovate, and share his vision with a broader audience.
Advice to His Younger Self
Reflecting on his journey, JustBrad advises newcomers to practice patience and trust the process. He emphasizes building skills, cultivating authenticity, and staying committed to one’s vision rather than chasing short-term recognition.
Leaving a Lasting Legacy
Looking ahead, JustBrad hopes to leave a legacy of connection, joy, and cultural influence through music. He aspires to be remembered as someone who brought happiness and inspiration to audiences while shaping Dubai’s musical identity on a global scale.
Experience JustBrad Live
For those eager to experience his music firsthand, JustBrad continues to perform at key venues and festivals, delivering Afro house beats that captivate and energize audiences. His sets celebrate rhythm, culture, and the joy of connection, proving that music is not just an art form but a universal language capable of bridging communities and inspiring creativity.
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