Julien Arrete is more than just an artist. He is a storyteller, a digital thinker, a street food lover, and above all, a creator who dares to blend different worlds into one bold life. His presence is impossible to miss—an aesthetic mix of street visuals, poetry, personal reflections, and digital content that speaks volumes without shouting.
Julien is the creative director and co‑founder of Otrottoir, a platform that thrives at the intersection of art, fashion, poetry, and digital culture. He’s also a digital consultant, head of content, a published poet, and a passionate street foodie who believes that life’s most beautiful stories often begin at a roadside stall.
A Vision Beyond Aesthetic
Julien’s feed is a canvas. You’ll find reels capturing smoky street food moments, handwritten poems, and intimate glimpses into his creative process. But all of this comes from years of groundwork. Before the art direction and poetry got noticed, Julien was simply someone who saw the world differently. He found beauty in details others ignored—the rhythm of street vendors, the emotion in everyday textures, the poetry hidden in ordinary conversations.
His goal was never just to go viral; it was to create value and tell stories that stick. And in doing so, he crafted a lifestyle that speaks not only of creativity but also of grit.
Achievements That Inspire
Julien now leads creative direction for brands and creators, working behind the scenes on campaigns that feel alive, raw, poetic, and deeply human. As head of content, he crafts strategies that don’t just sell but connect. As a digital consultant, he guides creators in finding their authentic voice online. And as a poet, he sprinkles his art into every project, reminding us that even marketing can have soul.
His poetry has found its way into captions, print pieces, and even visual content. It’s this poetic lens that makes his approach to content stand out. Brands seek him not just for what he does, but for how he thinks.
His creative venture, Otrottoir, stands out as a testament to urban storytelling. The platform explores narratives through photography, film, and fashion, often using the street as both subject and setting. It’s visually raw, emotionally real, and culturally rich.
A Lifestyle Rooted in Food and Feeling
Julien’s love for street food isn’t just about taste—it’s about story. For him, street food tells the truth of a city. It’s where flavors, cultures, and people collide. Whether he’s savoring wraps, sipping tea at a corner shop, or capturing the steam rising off a food cart, it’s all part of his artistic language.
His audience doesn’t just follow for visuals—they come back for the feeling. His captions are often short poems. His stories show the behind-the-scenes, not just the glossy outcomes. His posts read like diary entries with a design edge.
He lives what he creates, and creates what he lives.
What He’s Doing Now
Lately, Julien has been diving deeper into the fusion of poetry and design. His recent reels show a more intimate side of storytelling—voiceovers of his verses layered with everyday visuals, quiet moments, and abstract shots. These aren’t just creative experiments; they are blueprints for a new kind of content.
He’s also consulting for emerging fashion and culture brands, helping them find stories that align with their identity. From moodboards to message clarity, he builds brand presence without losing authenticity.
And he’s writing—always writing. New poems, reflections, concepts. His followers sense that something bigger is on the way—maybe a full poetry release, maybe a docu-style visual series, maybe both.
Why His Journey Matters
Julien represents a new kind of creator, one who doesn’t pick a lane but creates his own road. His lifestyle isn’t about status but about soul. He’s never been afraid to share the hard parts, burnout, failure, reinvention. And that honesty is why people relate to him.
In a world chasing filters and algorithms, Julien reminds us that real creativity is about connection. It’s not just how your feed looks; it’s how your story feels.
Here’s why his journey resonates:
- He blends art and life seamlessly
- He shows that passion and profession don’t have to be separate
- He stays true to his identity across platforms
- He makes space for both hustle and healing
What’s Next?
Julien seems to be entering a phase of creative and professional expansion. His recent posts hint at bigger projects—brand collaborations, creative documentaries, and possibly a platform for emerging poets and creators. He’s also exploring new cities, letting new streets inspire new stories.
One thing is certain: his work will continue to reflect who he is—a creator who listens deeply, sees clearly, and tells it like it is.
Do follow him on Instagram
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