In a world where business often prioritizes profit over people, Dr. Hanane Benkhallouk stands as a beacon of change, championing the integration of humanity into the corporate sphere. Her journey from New York City to the bustling metropolis of Dubai is a testament to resilience, innovation, and an unwavering commitment to fostering positive change.
Early Life and Educational Pursuits
Born in Casablanca, Morocco, Hanane’s early life was steeped in the rich cultural tapestry of North Africa. Her insatiable curiosity and drive led her to the United States, where she pursued higher education. She earned an MBA in Marketing and Finance from the New York Institute of Technology, graduating with distinction. This academic foundation set the stage for a diverse and impactful career.
Diverse Career Across Industries
Hanane’s professional journey commenced in New York City, a global hub of commerce and innovation. Over the years, she has built an impressive career spanning multiple industries, focusing on strategic leadership, business transformation, and innovation. She has worked with global firms such as KPMG and PWC, delivering strategic insights that drive organizational growth. Her diverse experience in entrepreneurship, consulting, and leadership development has made her a sought-after advisor for both SMEs and multinational corporations.

Transition to Dubai and Regional Impact
After nearly a decade in the United States, Hanane relocated to Dubai in 2005, drawn by the city’s burgeoning potential and to be closer to family. Her expertise was soon recognized by the Mohammed bin Rashid Al Maktoum Foundation, where she was appointed as the Manager for Innovation and Entrepreneurship. In this role, she spearheaded programs aimed at fostering innovation and supporting entrepreneurs across the Arab world, reflecting her dedication to regional development. She also advised and supported over 20 incubators and entrepreneurship platforms globally, furthering her mission of empowering businesses and individuals.
Entrepreneurial Ventures and Thought Leadership
In 2014, Hanane embarked on her full-time entrepreneurial journey by establishing Sustain Leadership Consultancy. The firm specializes in strategic leadership, innovation, and cultural transformation, assisting organizations in building human-centric business models. Her philosophy centers on the belief that nurturing individuals leads to the creation of successful enterprises.
Furthering her commitment to societal balance, she founded Tawazoun, meaning “balance” in Arabic. Initially focused on promoting gender balance in the workplace, Tawazoun has evolved into a holistic platform addressing balance in individuals, workplaces, societies, and the planet. This initiative underscores her vision of an equitable world where diversity and inclusion are paramount.
Recognition and Awards
Hanane’s contributions have garnered significant recognition. Some of her most prestigious awards include:
- Saphira Award from the Moroccan Government (2016) – Honoring her efforts in empowering women and fostering entrepreneurship.
- Game Changer Award (2019) – Recognizing her innovative contributions to leadership and business transformation.
- Listed among the “40 Change Management Gurus You Must Follow” (2022) – A testament to her global influence in business strategy.
- Golden Titan of Africa Award (2023) – Celebrating high-achieving Africans in the UAE.
- Visionary Award at the Mastercard Women SME Leaders Awards (2024) – Acknowledging her impact in promoting SME leadership.
- Woman Leader of Impact Excellence Award from The Middle East Institute of Excellence (2025) – Recognizing her leadership in strategic business development.
Authorship and Thought Leadership
A prolific writer, Hanane has co-authored two books and recently published SEEDS of Change, which achieved bestseller status on Amazon.ae. The book offers insights into navigating an ever-changing business landscape, emphasizing the importance of adaptability and human-centric strategies. Her articles have also been featured in esteemed publications like Harvard Business Review Arabia and Forbes Middle East, further cementing her status as a thought leader.
Current Endeavors and Vision for the Future
Today, Hanane continues to lead Sustain Leadership Consultancy, guiding organizations toward sustainable and inclusive growth. Her work with Tawazoun reflects her commitment to creating balanced ecosystems that value diversity and promote well-being. Through workshops, seminars, and mentorship, she empowers individuals and organizations to embrace change and prioritize humanity in business practices.
In a world grappling with rapid technological advancements and shifting socio-economic landscapes, Dr. Hanane Benkhallouk’s mission to humanize business serves as a crucial reminder of the power of empathy, balance, and inclusive growth. Her journey from New York to Dubai is not just a geographical transition but a narrative of transformative leadership dedicated to making the business world more humane and equitable.
Follow her journey and insights on Instagram: @HananeBenkhallouk and LinkedIn: Dr. Hanane Benkhallouk.