In today’s fast moving digital world, where new content appears every second, standing out is not easy. For Joseph Scott, however, being different has always been the foundation of his creative journey. From filming his own music videos to building a recognised media business in Dubai, his story reflects passion, persistence, and a clear creative vision shaped by real experience.
Born on 14 December 1995, Joseph Scott entered the creative industry without a traditional background or fixed plan. What he did have was curiosity, confidence, and a strong desire to tell stories. His career began through hands on learning, self belief, and a willingness to take creative risks.
Where Music And Visual Storytelling Came Together
Joseph Scott’s journey started with music. As an independent artist, he wanted his sound to be experienced visually as well as emotionally. Instead of relying on others to bring his ideas to life, he decided to take control of the process himself.
He began filming his own music videos with the goal of becoming self sufficient. What started as a practical decision soon revealed a deeper passion for video storytelling. Creating visuals allowed Joseph Scott to build narratives and express emotions that went beyond sound alone.
Each music video became an opportunity to experiment and grow. Having full creative control allowed him to shape a visual identity that felt authentic. This period played a major role in defining his style and building the foundation for his future work in media.
Turning Creative Passion Into Professional Opportunity
As Joseph Scott continued producing music videos, his work began attracting attention. People started reaching out not only for music related projects, but also for video production and creative direction.
This growing interest helped him realise that his skills could extend beyond personal projects. He saw the opportunity to turn creativity into a sustainable career and reach a wider audience through professional media work. This vision eventually led him to Dubai, a city known for ambition, innovation, and a rapidly growing creative industry.
Building A Media Business In Dubai
Starting a media business in Dubai is highly competitive. For Joseph Scott, this environment offered the ideal space to push his ideas further.
Moving to Dubai allowed him to scale his creative approach. He focused on storytelling rather than trends, capturing lifestyle, struggle, achievements, and real moments in a way that felt natural and relatable. His work began gaining recognition for its originality and depth.
OTW Media And A New Approach To Storytelling Marketing
Joseph Scott is the co founder of OTW Media, a Dubai based media company built alongside his business partner Abbas Bin Hazeem. OTW Media was created with a clear mission to act as a media catalyst, redefining how brands communicate through storytelling driven marketing.
OTW Media focuses on brands, influencers, personalities, and government entities, approaching marketing and social media through a different lens. The company merges eastern and western creative perspectives to deliver final products that feel culturally aware, visually compelling, and strategically impactful.
For nearly two years, OTW Media has been actively operating in Dubai and has successfully worked with some of the region’s most recognised names. These include major brands such as Etisalat, Mansory, and many others. Through these collaborations, OTW Media has established itself as a creative force within the city’s competitive media landscape.
Standing Out Through Originality
Joseph Scott believes originality is one of the most valuable tools a creative can have. In an industry where much content feels repetitive, he identified a clear gap.
Rather than blending in, he leaned into his individuality. His creative style reflects real experience, instinct, and a willingness to challenge traditional formats. This mindset has influenced every project, including the work produced through OTW Media.
A Defining Reality Television Opportunity
A major turning point in Joseph Scott’s career came when he worked on a reality television series featuring the Ball Family, known globally for their connection to the NBA.
Although reality television was unfamiliar territory, he embraced the challenge. He studied structure, pacing, and long form storytelling, learning how authentic moments are captured and shaped over time. The experience strengthened his adaptability and expanded his creative skill set.
Working Toward A Director’s Role
Joseph Scott is currently involved in multiple media projects that continue to shape his path toward becoming a director. Each project allows him to refine storytelling techniques, leadership skills, and large scale production knowledge.
Beyond personal ambition, he is driven by the idea of building teams and supporting emerging talent. He believes that many creatives lack opportunity rather than ability and aims to help change that through collaboration and guidance.
Building A Creative Hub For Future Talent
One of Joseph Scott’s long term goals is to build a creative hub where filmmakers, artists, and storytellers can collaborate and grow. He envisions a space rooted in learning, experimentation, and shared creativity.
Mentorship plays an important role in this vision. By sharing knowledge and experience, he hopes to help others navigate the challenges of creative careers with confidence and clarity.
A Vision Rooted In Real Life Stories
At the core of Joseph Scott’s work is a commitment to real life storytelling. He focuses on authenticity rather than perfection, highlighting progress, struggle, and achievement in a way audiences can relate to.
In a digital world often dominated by unrealistic portrayals of success, his approach feels grounded and human. His message to aspiring creatives remains consistent. Stay committed, remain resilient, and never be afraid to be different.
As Joseph Scott continues to grow OTW Media and expand his creative influence in Dubai and beyond, his journey reflects how originality, collaboration, and persistence can turn vision into lasting impact.
Do follow him on Instagram
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