Jiss Victor: A Visionary in Fashion and Sustainability
Fashion is more than just clothing—it’s a language of creativity and expression that speaks to the heart and soul. For Jiss Victor, this art form represents not just style but a powerful medium for innovation and empowerment. As the Founder Director of Mrs. World UAE, the world’s premier beauty pageant for married women, and the visionary behind International Sustainable Fashion Week (ISFW), Jiss has redefined the landscape of fashion in the UAE and beyond. Jiss is also associated with Milan, London and Paris Fashion Weeks.
From Social Work to Fashion’s Frontlines
Jiss Victor’s journey into the fashion world was anything but conventional. With a Master’s degree in social work and years of experience with international organizations, Jiss initially dedicated his life to helping others. Social welfare initiatives and charity work defined his early career. However, his passion for fashion—ignited during his college days—remained a constant undercurrent.
Jiss often recalls being fascinated by the behind-the-scenes dynamics of fashion shows. Despite his deep involvement in social work, his creative dreams lingered, urging him to explore the possibilities of the fashion industry. Taking the leap, he entered a field where risks are abundant, but opportunities are infinite.
RageNyou Fashions: Building Dreams from Passion
Jiss Victor founded RageNyou Fashions, a platform dedicated to nurturing emerging talent in the fashion world. This endeavor introduced numerous models, choreographers, and designers to the global stage. The brand became a launchpad for creativity, providing opportunities to those passionate about carving a niche in fashion.
Jiss’s work has earned him accolades, including the Nations Icon Award, solidifying his position as a pioneer in the industry. His collaboration with international designers and his contribution to events like Milan Fashion Week, London Fashion Week, Paris Fashion week etc paved the way for his role as a transformative leader in global fashion.
Mrs. World UAE: Empowering Married Women
In a world obsessed with youth-centric beauty, Jiss Victor dared to create a platform that celebrates the strength, elegance, and achievements of married women. As the Founder Director of Mrs. World UAE, Jiss brought this prestigious pageant—originally based in California—to the UAE. The event highlights the grace and resilience of married women, shattering stereotypes and redefining societal standards of beauty.
Through Mrs. World, Jiss provides a platform for women to showcase their talents, advocate for meaningful causes, and inspire others. His leadership has made the UAE’s edition of Mrs. World a global phenomenon, attracting participants and audiences from diverse cultural backgrounds.
Sustainability Meets Style: The Birth of ISFW
As a passionate advocate for ethical fashion, Jiss Victor established the International Sustainable Fashion Week (ISFW). This platform unites designers, models, and industry leaders under the shared vision of promoting sustainability, ethics, and ecology. By prioritizing responsible practices, ISFW challenges the fashion industry to innovate while preserving the planet. ISFW was launched by Mrs. World – Sargam Koushal at Lulu Mall, Kochi with the support of Lulu Group.
ISFW is not just about showcasing stunning designs; it’s about fostering a community of like-minded individuals who believe in a harmonious relationship between fashion and sustainability. This initiative underscores Jiss’s commitment to making fashion a force for good.
Personal Life: The Pillars of Support
Behind every visionary is a strong support system, and for Jiss Victor, his wife Jamie Chandran has been a constant source of encouragement. Through the highs and lows of his journey, Jamie’s unwavering belief in his dreams has been instrumental in his success.
Jiss also credits Shreeja Prashanth- Director of Talismanian, Joanne Lee- Event Director- ISFW as a significant supporter of his endeavors. Together, these relationships have formed the foundation upon which Jiss has built his thriving career.
Achievements That Inspire
Jiss Victor’s achievements speak volumes about his determination and ingenuity:
- Becoming the first Director of Mrs. World UAE, elevating the global pageant’s presence in the region.
- Launching ISFW, a groundbreaking event that merges fashion with sustainability.
- Association with Milan, London and Paris Fashion Week
- Introducing fresh talent to the global fashion stage through RageNyou Fashions.
These milestones are a testament to his ability to transform challenges into opportunities and dreams into reality.
The Journey Ahead: Expanding Horizons
Jiss Victor’s vision extends beyond accolades and achievements. He envisions a world where fashion serves as a bridge between cultures and a platform for meaningful dialogue. Whether through Mrs. World UAE or ISFW, Jiss aims to continue inspiring individuals to dream big and embrace their passions fearlessly.
Jiss describes himself as a “practical dreamer,” someone who not only dreams but takes deliberate steps to make those dreams come true. His story is a shining example of how persistence, creativity, and a willingness to take risks can lead to extraordinary success.
Inspiring Generations to Follow
Jiss Victor’s journey from social worker to fashion mogul serves as an inspiration for anyone looking to turn their passion into a profession. His ability to balance creativity with practicality has allowed him to leave an indelible mark on the industry.
For Jiss, life is a game that grows more exciting with each passing day. His story is a reminder that it’s never too late to chase your dreams—and to make them a reality.
Do follow him on Instagram.
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