Jessica Brady is a name that resonates in Dubai’s fitness and wellness community. She is a fitness influencer, model, online coach, sport and exercise psychologist, Hyrox athlete and coach, and Barry’s Bootcamp instructor. But her inspiring journey did not start in Dubai. It began in Liverpool, where early life challenges shaped her determination and passion for helping others.
Early Life: Challenges That Shaped Her Path
Jessica’s childhood was far from ordinary. At the age of 10, her parents divorced, which brought a unique set of challenges to her formative years. “Growing up was a little different and had its challenges,” she shares. This experience, however difficult, sparked an early awareness of the human mind and behavior. She realized she wanted a career that allowed her to help people improve their mindset and well-being. This realization led her to fall in love with psychology, laying the foundation for her future as a sport and exercise psychologist.
A Lifelong Love for Sports
From a very young age, sports were central to Jessica’s life. Growing up with three older brothers, she had to keep up or be left behind, which pushed her to develop resilience, competitiveness, and a love for physical activity. “Sport and exercise have always been my life,” she says. “From a very young age, I was always running around.”
In school, she embraced leadership roles, becoming sports captain and excelling in athletics. Her teenage years introduced her to weight training, which further fueled her passion for fitness. These experiences not only shaped her athletic abilities but also gave her insight into the mental aspects of performance, an understanding that would later become central to her career.

Academic Journey: Dedication and Perseverance
Jessica’s ambition extended into academics. She earned three degrees, a feat she describes as challenging, requiring tremendous effort, time, and energy. Yet, she credits her education with giving her the knowledge and confidence to establish herself as a professional in psychology and fitness. Balancing studies, athletic pursuits, and personal development was no easy task, but these experiences taught her discipline, resilience, and the value of hard work.
Professional Evolution: From Psychologist to Fitness Influencer
Jessica’s career is a true reflection of her multifaceted talents. She began as a sport and exercise psychologist, helping athletes enhance performance through mental training. Her expertise gradually expanded into online coaching, where she now guides clients across the globe on fitness and wellness journeys. Her approach uniquely blends psychology with physical training, helping clients achieve both mental and physical transformation.
Her love for coaching naturally led her to Barry’s Bootcamp, where she brings her energy, experience, and knowledge to her classes in Dubai. She also works as a coach at Hyrox and other fitness platforms, demonstrating her versatility and commitment to the wellness industry. Today, she is not only a professional coach but also a fitness influencer and model, sharing her journey with a growing global audience.
Overcoming Mental Health Challenges
Jessica’s story is not just about success in fitness, it is also about resilience in the face of personal struggles. She openly shares her battles with mental health, emphasizing that overcoming these challenges was key to her growth. “Overcoming my mental health battle and becoming the best version of myself is something I am very proud of,” she says. Her openness inspires countless others, proving that mental well-being is just as important as physical fitness.
Her journey highlights the importance of self-care, persistence, and a strong mindset. By embracing her struggles and turning them into strength, she serves as a living example that it is possible to transform adversity into personal growth and achievement.

The Dubai Move: Embracing New Opportunities
Relocating from the UK to Dubai was a turning point in Jessica’s life and career. The move allowed her to expand her reach and connect with a diverse audience in the fitness and wellness world. In Dubai, she quickly established herself as a leading instructor at Barry’s Bootcamp, a Hyrox coach, and a fitness influencer.
She describes this transition as a significant step up in her professional life. “Stepping up lots of levels,” she says, highlighting the challenges and growth that came with relocating. The move was not just geographical but symbolic, a chance to redefine herself, embrace bigger opportunities, and inspire a new community.
Striving for Growth: Upcoming Projects and Ambitions
Jessica’s journey is far from finished. She hints at exciting projects on the horizon that reflect her passion for continuous learning and personal growth. “I have so many exciting projects coming up, and I can’t wait to announce them,” she teases. Her approach to life is about constant evolution, pushing boundaries, exploring new opportunities, and striving to be the best version of herself.
Her future ambitions align with her vision to inspire others. By sharing her story, lifestyle, and lessons learned, she motivates people to overcome challenges, embrace fitness, and prioritize mental health. Her life is a testament to what can be achieved with dedication, resilience, and a clear sense of purpose.
The Vision: Inspiring Through Lifestyle and Achievement
At the heart of Jessica’s career is a genuine desire to inspire others. Through her social media presence and coaching, she shares her experiences, struggles, and achievements to motivate her audience. Her story demonstrates that success is not just about physical prowess or career milestones, it is about mental strength, perseverance, and continuous self-improvement.
Jessica’s lifestyle embodies balance. She maintains peak physical fitness while nurturing her mind and personal growth. Her message is simple yet powerful, anyone can transform their life with the right mindset, determination, and support.
Conclusion: A Story of Resilience and Transformation
Jessica Brady’s journey from a young girl facing personal challenges in Liverpool to a leading figure in Dubai’s fitness and wellness scene is one of resilience, passion, and continuous growth. Her story highlights the importance of mental health, the value of hard work, and the power of self-belief. Through her career as a psychologist, coach, athlete, and influencer, she inspires countless individuals to pursue their best selves.
Jessica’s life is a shining example that no matter the obstacles, with determination and vision, transformation is possible. She continues to push boundaries, embrace new challenges, and inspire people globally, proving that resilience, hard work, and passion can lead to extraordinary achievements.
Do follow her on Instagram
Read Next – UAE Hospital Flying Taxi Port: Transforming Patient Travel and Healthcare
