In today’s fast paced luxury and fashion world, few figures shine as brightly as Jelizaveta Kozlova. A global luxury communications leader, entrepreneur, and mentor, Jelizaveta has spent over a decade shaping brands, building reputations, and empowering the next generation of talent in the industry. Her multifaceted career blends strategic vision, creative insight, and a passion for education, positioning her as one of the most influential voices in luxury communications today.
From Ambition to Global Presence
Jelizaveta’s journey began with a clear vision: to merge creativity with strategy. Armed with a Master’s Degree in Luxury and Fashion Brand Management, she laid the foundation for a career that spans continents and industries. Over the years, she has worked with some of the most prestigious names in luxury and fashion, providing expertise in brand management, strategic communications, PR, and marketing. Her work with brands and organizations across Europe, the Middle East, and Russia demonstrates not only her versatility but also her ability to understand diverse markets and audiences.
Her international experience has been a key factor in shaping her approach. Whether collaborating with high end brands, private clients, or governmental organizations, Jelizaveta brings a multidisciplinary perspective that elevates brand presence and strengthens reputation. She has worked with renowned names in luxury hospitality, fashion, and retail, helping brands navigate complex markets while maintaining their exclusivity and prestige.

EK Laboratory: A Boutique Approach to Luxury

In 2018, Jelizaveta took her vision a step further by founding EK Laboratory, a boutique PR and communications agency. Operating in Dubai, Milan, Riyadh, and Doha, EK Laboratory offers a tailored approach to luxury brand management. The agency focuses on strategic communications, media and influencer relations, high net worth individual engagement, and overall brand positioning.
What sets EK Laboratory apart is its commitment to a personalized, results driven strategy. Each client benefits from a dedicated team of international PR and marketing specialists, content creators, digital experts, and business development advisors. This ensures that brands not only gain visibility but also build meaningful connections with their audiences. EK Laboratory’s client roster includes both established luxury names and emerging entrepreneurs, reflecting Jelizaveta’s belief in nurturing innovation alongside tradition.

Championing Education and Mentorship

Beyond her entrepreneurial achievements, Jelizaveta is deeply committed to education. She serves as a Lecturer at Istituto Marangoni Dubai and FAD Dubai, where she teaches courses in fashion entrepreneurship, luxury brand management, PR, and personal branding. Her teaching goes beyond theory, offering students insights drawn from real world experience. Her approach bridges the gap between academia and industry, giving students practical skills and confidence to succeed in competitive fields.
Mentorship is another pillar of her career. Jelizaveta actively guides emerging talent, helping them navigate the nuances of fashion and luxury business. She focuses on areas such as luxury start up entrepreneurship, strategic PR, and brand strategy, empowering young professionals to develop both their personal and professional brands. Her mentorship is designed not only to teach skills but also to inspire confidence, resilience, and vision, qualities essential for long term success.
The Fashion Masterclass: Learning from Industry Leaders
To further strengthen her impact on the industry, Jelizaveta founded The Fashion Masterclass, an event series that brings together aspiring professionals and established leaders. As Founder and Moderator, she curates panel discussions featuring editors, PR executives, buyers, and brand leaders. Attendees gain first hand insights into the workings of global fashion and luxury brands, from strategy and marketing to creative direction and communication.
These sessions also emphasize the importance of networking and knowledge sharing. By connecting students, entrepreneurs, and professionals with industry veterans, Jelizaveta creates opportunities for collaboration, learning, and professional growth. Her goal is not only to educate but also to inspire participants to think innovatively and challenge conventional approaches in luxury communications.
Driving Socio Cultural Impact
Jelizaveta’s influence extends beyond business and education. She is passionate about making a positive socio cultural impact, particularly in empowering women and nurturing creative talent. Through her work, she seeks to preserve educational legacy, contribute to industry growth within the creative economy, and foster inclusive opportunities for emerging professionals.
Her approach combines mentorship, thought leadership, and strategic consultancy to create meaningful change. She believes that luxury brands have the power to influence culture and society, and she leverages her expertise to ensure that this influence is responsible, ethical, and forward thinking. By empowering individuals and organizations alike, Jelizaveta contributes to a more innovative, sustainable, and inclusive luxury landscape.
A Vision for the Future

At the heart of Jelizaveta Kozlova’s work lies a clear vision: to inspire, educate, and transform the luxury communications space. Through EK Laboratory, she helps brands tell their stories with authenticity and precision. Through her teaching and mentorship, she shapes the next generation of industry leaders. Through The Fashion Masterclass, she connects the past, present, and future of fashion, creating a platform for learning, innovation, and growth.
Jelizaveta’s career reflects a unique combination of entrepreneurial spirit, strategic thinking, and dedication to education. Her story is not just about professional success; it is about vision, perseverance, and the ability to inspire others. Whether guiding a brand’s global strategy, mentoring an emerging talent, or moderating an insightful panel discussion, she exemplifies leadership, creativity, and commitment.
Her journey offers valuable lessons for aspiring professionals and entrepreneurs: the importance of adaptability, the power of mentorship, and the value of combining creativity with strategy. Jelizaveta Kozlova continues to set benchmarks in luxury communications, proving that thoughtful strategy and genuine passion can reshape industries and empower people.
Connect with Jelizaveta Kozlova
Jelizaveta remains accessible to aspiring professionals and industry peers alike. Her mentorship programs provide guidance on luxury start ups, PR, and personal brand strategy, while her agency continues to redefine luxury communication standards across global markets. Her official website offers detailed insights into her work, services, and vision, making her a prominent figure for both industry experts and those just beginning their journey in luxury communications.
The story of Jelizaveta – Click
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