Abu Dhabi is set to welcome a burst of Tokyo-inspired creativity as a Japanese-themed pop-up returns to one of the city’s most beloved green spaces. Bringing together food, fashion, entertainment and family-friendly experiences, this immersive event promises to transport visitors straight to the heart of Japan’s vibrant capital—without leaving the UAE.
Held at Umm Al Emarat Park, the much-anticipated pop-up will take place from Wednesday January 7 to Sunday January 11, running daily from 4pm to 10pm. Over five lively evenings, the park will transform into a colourful playground inspired by Tokyo’s energy, creativity and cultural richness.
Tokyo Spirit Meets Abu Dhabi Charm
Now in its fourth edition, The Rage has become known for curating experiences that blend international influences with local flair. This year’s theme, We Meet in Tokyo, celebrates Japanese culture through a carefully designed mix of visual storytelling, artisanal craftsmanship and modern pop culture.
From the moment visitors step inside the park, they can expect a vibrant atmosphere that reflects Tokyo’s eclectic neighbourhoods. Decorative installations, interactive activations and thoughtfully designed spaces create a sense of discovery, encouraging guests to explore, taste and experience something new at every turn.
A Food and Beverage Zone Worth Exploring
Food is at the heart of this Japanese-themed pop-up, and the Food and Beverage Zone is where flavours truly come alive. Featuring a wide range of food trucks and pop-up kitchens, the area offers Japanese-inspired eats alongside crowd-pleasing comfort food, making it ideal for adventurous food lovers and families alike.
Laidback seating areas invite guests to slow down and enjoy their meals, while live entertainment and casual games add to the relaxed, festival-style vibe. Whether it’s savoury street food, sweet treats or refreshing drinks, the Food and Beverage Zone is designed to be both social and satisfying.
Retail Finds with a Tokyo Twist
For those who love to shop, the Retail Zone offers a curated selection of premium products inspired by Japanese aesthetics and contemporary design. Visitors can browse fashion, perfumes, footwear and jewellery, all presented in a stylish setting that reflects the event’s Tokyo-inspired theme.
This zone highlights creativity and craftsmanship, making it the perfect place to discover unique pieces or pick up thoughtful gifts. The emphasis on quality and design ensures that shopping feels like an experience rather than just a transaction.
Entertainment for All Ages
In line with the UAE’s Year of Family, the pop-up places a strong focus on activities that bring people together. Throughout the five-day event, visitors of all ages can enjoy interactive experiences, live music and performances designed to create a welcoming, community-focused atmosphere.
Expect music on stage, puppet shows and roaming giant mascots that delight younger guests, while LED stilt walker performances and dancing characters add visual excitement across the park. Skill games, gaming zones and friendly competitions ensure there is always something happening, no matter when you arrive.
Park Market and Extended Family Fun
Alongside the pop-up, Umm Al Emarat Park will also host its popular Park Market from Friday January 9 to Sunday January 11, open from 4pm to 10pm. This additional feature enhances the overall experience, offering even more activities, live entertainment and family-friendly attractions.
Visitors can enjoy decorating the Earth Board, taking part in football competitions or joining in with interactive games scattered throughout the park. The combination of the Japanese-themed pop-up and the Park Market creates a lively winter atmosphere that feels festive, inclusive and engaging.
Cinema Under the Stars
Film lovers will find plenty to enjoy with Cinema at the Park, taking place on Friday and Saturday evenings. The screenings focus on family-friendly and adventure-led films suitable for all ages, making it a perfect way to unwind after exploring the festival.
In addition, Cinematic Sundays will feature a special screening from 6pm, offering visitors another opportunity to relax and enjoy a movie in the open air. Surrounded by greenery and a buzzing festival atmosphere, the cinema experience adds a magical touch to the overall event.
A Winter Experience Rooted in Community
What sets this Japanese-themed pop-up apart is its emphasis on togetherness. Beyond food, shopping and entertainment, the event is designed to encourage connection—between families, friends and the wider community. The open layout of the park, combined with interactive programming, makes it easy for visitors to move between experiences and share moments along the way.
The winter timing adds to the appeal, with cooler evenings providing the perfect backdrop for outdoor activities. Whether you’re attending for a quick visit or planning to spend the entire evening, the event offers a flexible experience that suits different schedules and interests.
Tickets and Entry Details
Access to The Rage is available via the ticketing booth at the entrance of Umm Al Emarat Park. Entry to the pop-up costs Dhs70 per person, with an additional Dhs10 required for park entry. Tickets can be purchased on arrival, making it easy for spontaneous visitors to join in the fun.
With its mix of Japanese-inspired culture, family entertainment and relaxed outdoor vibes, this pop-up is shaping up to be one of Abu Dhabi’s standout winter events. Whether you’re a fan of Tokyo culture or simply looking for something new to enjoy with loved ones, this immersive experience offers something for everyone.
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