For Jad Ghandour, fashion has always been more than fabric and design; it’s a language of beauty, confidence, and transformation. His passion for fashion was sparked as a child by the enchanting visuals of Beauty and the Beast, with Belle’s iconic yellow gown marking his first steps into a world of elegance and art. “Fashion chose me,” he reflects, seeing his path as a natural extension of his artistic soul, nurtured by his family who recognized his talent from an early age. Today, Jad Ghandour is a celebrated designer whose creations exude sophistication and grace, captivating women who seek to feel fabulous, sexy, and empowered.
Jad’s journey from Beirut to the global fashion stage began with an education in fashion school, supplemented by his hands-on experience designing dresses for the women in his life—his mother, aunt, cousins, and friends. An invaluable apprenticeship with Maison Elie Saab further honed his craft, giving him insight into the meticulous art of haute couture. “Everything was a challenge at first,” he recalls, pointing to the trial and error that shaped his early years. Learning, gaining experience, and pushing his creative boundaries, Jad built a unique style defined by elegance and modernity, qualities that have become synonymous with his brand.
One of Jad’s proudest achievements is the transformation he sees in his clients. Each dress he creates is an embodiment of beauty and confidence, designed to make women feel extraordinary. “Every happy client is a big achievement,” he says, explaining how his creations are intended to bring out the best in the women who wear them. “Feeling beautiful, elegant, confident, sexy, and glamorous are all what my designs are about.” This vision has guided him through the ups and downs of his career, creating moments of joy and empowerment for his clients.
The journey, however, hasn’t been without its challenges. Today, Lebanon, Jad’s beloved homeland, is facing severe difficulties, and he’s unable to return to his atelier in Beirut. Now working from London, Jad is designing his latest collection remotely, an effort he considers his most significant challenge to date. Despite the distance, he is determined to create a masterpiece, channeling the pain and nostalgia he feels for his country into his work. “Hurt an artist, and you will see masterpieces of what you have done,” he reflects, capturing the resilience and depth of his creative spirit. He is confident this collection will be his best yet, showcasing the artistry and hope that drive his work, even amidst adversity.
Throughout his career, Jad has drawn inspiration from several iconic figures. His mentor, Elie Saab, is a guiding light for his integrity and kindness, while Sophia Loren embodies the glamour and charm Jad aims to channel through his designs. John Galliano, with his bold and avant-garde vision, is another source of inspiration, reminding Jad to stay true to his artistic instincts. “We live for beauty,” Jad says, emphasizing how art sustains and fuels him, even when the fashion world’s demands and complexities threaten to overwhelm.
Trust has been both a strength and a challenge in Jad’s career. While his connections with clients and collaborators have led to fulfilling partnerships, he’s also faced setbacks, having trusted individuals with intentions that didn’t align with his values. Despite this, he continues to approach each experience as a learning opportunity. “Always embrace what comes your way,” he advises, whether it’s beautiful or challenging. His open-hearted philosophy enables him to turn every experience into something that strengthens his vision and artistry.
Success, for Jad, has been a journey of small steps and major milestones. Opening his atelier, debuting a collection at New York Fashion Week, and mastering new techniques in tailoring have all been meaningful achievements. His brand’s DNA is woven from these triumphs, each contributing to the elegance, sophistication, and sex appeal that define his designs. Today, success is about reaching higher and creating a global impact, as he aims to dress women around the world, making them feel exquisite in his creations.
Jad’s vision for his legacy is to be remembered as the designer who made women feel fabulous and beautiful. His brand is an expression of sensuality, modernity, and chic elegance—a reflection of his lifelong commitment to beauty. “Be patient and believe in a beautiful tomorrow,” he encourages, recognizing the value of resilience in an industry as demanding as fashion. His dream is for his brand to be known not only for its style but also for its ability to uplift and inspire women across the world.
Jad Ghandour’s journey is one of artistry, resilience, and dedication to his craft. As he continues to push boundaries and reach new heights, his story reminds us of the power of perseverance and the beauty that can emerge from both joy and adversity. In his hands, fashion becomes a celebration of life, an invitation to feel confident, and an enduring legacy of elegance.
