Jacquelyn May’s Viral Video Promotes Respectful Dressing at Dubai Mall
Dubai-based content creator Jacquelyn May has recently sparked widespread attention with a TikTok video emphasizing the importance of dressing modestly at Dubai Mall. The video, which has garnered over one million views, features May wearing a traditional Emirati Mukhawar Jalabiya and advocating for respectful attire in public spaces.
The Inspiration Behind the Message

May, a Canadian national residing in the UAE for nine years, was prompted to create the video after observing a woman in revealing clothing at Dubai Mall’s ‘The District’ area. She noted that the woman’s attire drew unwanted attention, leading her to address the issue in a light-hearted yet meaningful manner.
In the video, May remarks, “You see how we show up to Dubai Mall? Very respectful, very put together.” She further adds, “This is Dubai Mall, not a Victoria’s Secret fashion show,” highlighting the need for appropriate dressing in family-oriented spaces.
Public Reaction and Support
The video resonated with many viewers, including Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, who liked the post. May expressed her surprise and gratitude for the widespread support, stating, “I wasn’t expecting the video to go viral… Sheikh Hamdan liked the post. I was completely shocked. It means a lot.”
Social media users praised May for addressing the topic, with comments such as, “As an Emirati: thank you, and to others like you,” and “We always respect those who respect our cultures.”
Dubai Mall’s Dress Code Policy
Dubai Mall, one of the world’s largest shopping centers, promotes a family-friendly environment. Its official website advises visitors to “kindly wear respectful clothing,” specifying that shoulders and knees should be covered.
While Dubai is known for its cosmopolitan nature, the emphasis on modest dressing in certain public spaces reflects the cultural values of the UAE. May emphasized this balance, stating, “Dubai is an open city… But there’s a time and place for everything, and the mall is a space mostly frequented by families and children.”
Broader Cultural Conversation
May’s video has ignited a broader discussion on the importance of cultural sensitivity and appropriate attire in public spaces. Rehma Mirza, a Dubai-based sustainable style consultant, commented on the significance of aligning fashion choices with cultural contexts, noting that it fosters a stronger sense of self and community.
Conclusion
Jacquelyn May’s viral video serves as a reminder of the importance of respecting cultural norms and dressing appropriately in public spaces. Her message, delivered with humor and sincerity, has resonated with many and sparked meaningful conversations about modesty, fashion, and cultural appreciation in Dubai. Do follow her on Instagram.
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