A Sudden Career Shift
At 32, Emirati professional Mohammad AlHawari had reached the pinnacle of corporate success, serving as the CEO of a major insurance company. However, his ascent was abruptly halted when the company underwent a takeover, leading to his unexpected dismissal. This unforeseen event plunged him into a period of depression and self-reflection.
Finding Solace in Tea
During this challenging time, AlHawari found comfort in the simple ritual of brewing and sipping tea. The warmth and tranquility of each cup provided a sense of solace. This personal experience sparked a curiosity about the tea industry. Delving deeper, he was astonished to discover the extensive health benefits associated with various teas, particularly Chinese herbal blends.
The Birth of Feel Good Tea Co.
Motivated by his newfound passion, AlHawari founded Feel Good Tea Co. in Dubai in September 2019. Starting from the basement of his home, he aimed to introduce high-quality, loose-leaf teas to the UAE market, which was predominantly familiar with standard tea bags. His mission was clear: to replace mundane tea experiences with flavorful, health-enhancing brews.
Navigating Early Challenges
Transitioning from a 20-year corporate career to entrepreneurship at 38 was no small feat. AlHawari faced the daunting tasks of building a brand from scratch, ensuring consistency, and maintaining self-discipline. The initial months were tough, with sales starting modestly. However, his determination and belief in his vision kept him forging ahead.
Harnessing the Power of Social Media
Recognizing the potential of digital platforms, AlHawari invested in social media advertising. By mastering channels like Facebook, Instagram, Snapchat, and Google Ads, he significantly expanded his reach. This strategic move led to a remarkable surge in sales, with monthly revenues skyrocketing from AED 25,000 to AED 515,000 during the peak of the COVID-19 pandemic.
A Milestone Achievement: Shark Tank Dubai
In February 2024, Feel Good Tea Co. reached a significant milestone by securing funding from investors on Shark Tank Dubai. This investment provided the necessary capital to scale operations, expand inventory, and enhance marketing efforts. The exposure from the show also amplified brand recognition, attracting a broader customer base.
Balancing Business and Family
Despite his professional accomplishments, AlHawari considers raising his three children as his most significant achievement. Balancing the demands of a growing business with family responsibilities requires meticulous time management and unwavering dedication. He emphasizes the importance of being a good entrepreneur and a devoted father.
Lessons from a Mentor
AlHawari attributes part of his leadership philosophy to his former CEO, Ron, who exemplified leading with kindness and empathy. These values have been integral to AlHawari’s approach in managing his team and fostering a positive workplace culture.
Embracing Challenges and Growth
Rapid business growth often brings financial constraints. AlHawari acknowledges the challenges of maintaining cash flow during hyper-growth phases. To navigate this, he continues to seek additional funding and emphasizes the importance of trusting the process, staying consistent, and believing in one’s vision.
Words of Wisdom for Aspiring Entrepreneurs
Drawing from his journey, AlHawari advises budding entrepreneurs to start their ventures early, ideally in their 20s. He underscores that while it’s crucial not to waste time, it’s equally important to recognize that meaningful success requires patience. He encourages focusing on controllable factors and entrusting the rest to the universe.
Defining Personal Success
For AlHawari, success transcends financial metrics. It’s about achieving personal peace and knowing that, regardless of the outcome, one has given their all. This introspective perspective highlights the importance of aligning professional endeavors with personal values and well-being.
A Vision for the Future
With Feel Good Tea Co. experiencing exponential growth, AlHawari envisions expanding its presence both regionally and internationally. He remains committed to innovation, quality, and customer satisfaction, aiming to make Feel Good Tea Co. a staple in households worldwide.
Conclusion
Mohammad AlHawari’s journey from a corporate executive to a successful tea entrepreneur exemplifies resilience, passion, and the transformative power of embracing change. His story serves as an inspiration to those facing unexpected challenges, illustrating that with determination and a clear vision, it’s possible to turn adversity into opportunity. Do follow him on Instagram.
Unforgettable Dubai Nightlife Adventures: 10 Must-Try Experiences for an Epic Evening
