Discovering a Passion Amidst Challenges
In 2016, while expecting her first child and facing unemployment, Lamia Tabina found herself at a crossroads. With a background in Communications and Marketing and over 17 years in customer service, she was disheartened by job offers that undervalued her expertise. Determined to redefine her career, Lamia began designing dresses and launched her first fashion brand. Handling her own marketing and branding ignited a newfound passion for design. She immersed herself in learning graphic design tools, starting with Canva, and gradually honed her skills.
A Serendipitous Start in Social Media Marketing
Lamia’s journey into digital marketing began unexpectedly. She offered to assist a small local business struggling with online visibility, despite having no prior experience in social media management. Through diligent research, content creation, and strategic branding, she transformed their online presence. Within months, the business experienced a surge in engagement and sales. Impressed by the results, the owners referred her to other entrepreneurs, expanding her clientele. This pivotal experience unveiled the power of digital marketing and solidified her desire to help businesses grow.
Building Logo&Co: From Modest Beginnings to a 7-Figure Agency
Recognizing a gap in the market for affordable, high-quality branding services, Lamia founded Logo&Co, a virtual social media and branding agency based in the UAE. Initially, she offered logo designs for as little as 100 AED through WhatsApp groups for female entrepreneurs. Her commitment to understanding each client’s unique vision and delivering exceptional designs led to a rapid increase in demand. Word-of-mouth referrals became a cornerstone of her growing business.
Today, Logo&Co has evolved into a 7-figure agency with a diverse team of over 20 talented professionals. The agency offers comprehensive services, including brand strategy and design, social media management, website development, photography, and videography. Their client portfolio spans startups to major corporations, with branding work showcased in malls, airports, and billboards across the UAE and beyond.
Empowering Female Entrepreneurs
Beyond business success, Lamia is deeply committed to empowering aspiring female entrepreneurs. She offers consulting services, guiding women through their branding journeys and helping them bring their visions to life. Her approach blends creativity with strategic analysis, ensuring that each brand resonates with its target audience. Lamia finds immense fulfillment in witnessing her clients’ growth and success, considering these achievements as the most rewarding aspect of her career.
Balancing Entrepreneurship and Family
As a mother of four and a wife, Lamia exemplifies the art of balancing a thriving business with family life. Her journey from designing $30 logos to securing major branding deals with governments and top companies is a testament to her resilience and determination. She attributes her success to meticulous time management, a supportive family, and an unwavering passion for her work.
Lessons in Leadership and Growth
Lamia’s entrepreneurial journey has imparted valuable lessons. She emphasizes the importance of delegation and building a strong team to achieve sustainable growth. Early in her career, she faced challenges with unreliable freelancers, underscoring the need for clear contracts and proper administrative processes to protect her business interests.
She also highlights the significance of prioritizing customer satisfaction and retention. Happy clients not only return but also become ambassadors for the brand, driving referrals and long-term success. This client-centric approach has been instrumental in establishing Logo&Co’s reputation for excellence.
Future Aspirations: Scaling New Heights
Looking ahead, Lamia is focused on scaling Logo&Co by automating processes, expanding her team, and refining lead generation strategies. Investing in advanced marketing techniques and advertising, she aims to drive consistent growth while maintaining exceptional client service.
A significant aspect of her vision is positioning herself as the face of the brand and a leading authority in the industry. Through active networking, personal branding, and fostering relationships with clients and industry leaders, Lamia is dedicated to elevating Logo&Co’s presence regionally and globally.
A Legacy of Creativity and Empowerment
Lamia aspires to be remembered as a trailblazer in the marketing and branding industry—a “boss babe” who not only delivered outstanding services but also built lasting relationships and empowered others. Her greatest impact lies in bringing clients’ visions to life and contributing to their success stories. She envisions a legacy defined by creativity, resilience, and transformation, helping brands evolve from concepts into thriving businesses.
Words of Wisdom to Her Younger Self
Reflecting on her journey, Lamia offers insightful advice to her younger self: “There will be tears, setbacks, and moments where you question everything—but every mistake is a lesson that will make you stronger. The rough patches will shape you, and the challenges will teach you resilience. Don’t be afraid to take risks, trust yourself, and keep pushing forward. Every failure is just a stepping stone toward success. Keep learning, keep growing, and remember—you are building something bigger than you ever imagined.”
Connect with Lamia
To follow Lamia’s journey and gain insights into her work, connect with her on LinkedIn at Lamia Tabina and explore her creative endeavors on TikTok at @chic.ceo and Instagram.
Lamia Tabina’s story is a powerful reminder that with passion, persistence, and a willingness to embrace challenges, one can transform obstacles into opportunities and build a legacy that inspires others.
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