In the dynamic world of multimedia and public relations, few professionals boast a career as rich and varied as that of Hiba Sabbagh. With over three decades of experience spanning newspapers, radio, television, and media operations, Hiba has not only witnessed the evolution of the media landscape but has been an active force in shaping it. Her unique blend of business acumen and an unwavering passion for outdoor sports has positioned her as a trailblazer in her field.
Early Life and Entry into Media
Hailing from Jordan, Hiba’s fascination with storytelling and communication was evident from a young age. She pursued her education with a focus on media and communications, laying the foundation for what would become a prolific career. Her early days saw her navigating the bustling newsrooms of local newspapers, where she honed her skills in journalism and reporting.
Transitioning seamlessly between various media platforms, Hiba expanded her repertoire to include radio and television. Her versatility and adaptability allowed her to thrive in the competitive multimedia industry, where she took on roles that required both creative flair and strategic thinking.
A Pivotal Role with Red Bull
In 2000, Hiba embarked on a significant chapter of her career by joining forces with Red Bull as a Media Consultant. Over the next 24 years, she became instrumental in overseeing PR activations in Jordan. Her collaboration with Red Bull wasn’t just about promoting a brand; it was about fostering a culture of sports and energy that resonated with the youth.
One of her notable achievements during this tenure was orchestrating events that brought international sports figures to Jordan, thereby elevating the country’s profile in the global sports arena. These initiatives not only showcased Jordan’s potential as a hub for extreme sports but also inspired a generation of young athletes to pursue their passions.
Shaping the Media Landscape with Ingot Brokers
Beyond her association with Red Bull, Hiba played a pivotal role in shaping the media strategies of Ingot Brokers. As a key figure in their PR activations, she was at the forefront of major ambassador announcements, including partnerships with tennis legend Rafael Nadal and renowned trader Santiago Selvia. These collaborations were more than mere endorsements; they were strategic moves that positioned Ingot Brokers as a prominent player in the financial sector.
Hiba’s expertise ensured that these announcements garnered significant media attention, effectively bridging the gap between the financial world and mainstream audiences. Her ability to craft compelling narratives around these partnerships showcased her prowess in media relations and strategic communications.
Hosting Football Legends and Promoting Sports Tourism
Hiba’s passion for sports extended beyond traditional media roles. She was instrumental in orchestrating successful media events during football legend Luis Figo’s visit to Jordan. This event was more than a meet-and-greet; it was a celebration of football culture and an opportunity to promote sports tourism in the region.
By facilitating interactions between international sports icons and local communities, Hiba highlighted Jordan’s potential as a destination for sports enthusiasts. Her efforts not only boosted the country’s image but also provided aspiring athletes with invaluable exposure to global sports figures.
Leadership in Prestigious Sports Events
Hiba’s portfolio boasts leadership roles in several high-profile sports events. As the Media Manager for tournaments such as the Women’s Asia Cup, Women’s Arab Cup, and the FIFA U-17 Women’s World Cup, she demonstrated exceptional organizational skills and a deep understanding of sports media dynamics.
In these roles, Hiba was responsible for coordinating media coverage, managing press relations, and ensuring that the events received the attention they deserved. Her efforts contributed to the successful execution of these tournaments, leaving a lasting impact on women’s sports in the region.
Consultancy Roles Across Diverse Sectors
In addition to her multimedia endeavors, Hiba expanded her influence through consultancy roles across various sectors. Serving as a Media Consultant for Al-Baddad International Holding, she provided strategic insights that enhanced the company’s public image and communication strategies.
Her part-time consultancy with Appco Worldwide further showcased her versatility, as she navigated the challenges of global marketing and direct sales. Additionally, her advisory roles with Sakhr Jordan and Sky Well Car Agency underscored her ability to adapt her media expertise to different industries, from technology to automotive.
A Passion for Outdoor Sports
Beyond the boardrooms and media studios, Hiba is an avid outdoor sports enthusiast. Her personal passion for activities such as hiking, mountaineering, and adventure sports has not only enriched her life but also informed her professional endeavors. She believes that engaging in outdoor sports fosters resilience, determination, and a connection with nature—values she strives to impart through her work.
Current Endeavors and Vision for the Future
Today, Hiba continues to inspire as the Senior PR & Communications Manager for Golf Saudi. In this role, she is dedicated to promoting golf as a sport accessible to all, breaking traditional stereotypes, and encouraging participation across different demographics.
Her vision extends beyond just promoting a sport; she aims to integrate golf into the cultural fabric of Saudi Arabia, highlighting its benefits for physical health and social interaction. Through strategic campaigns and community engagement, Hiba is working towards making golf a cornerstone of the Saudi sports landscape.
Inspiration Through Struggle and Achievement
Hiba’s journey is a testament to the power of perseverance, adaptability, and passion. Navigating a career that spans over 30 years, she has faced challenges that required innovative solutions and unwavering determination. Her ability to evolve with the changing media landscape while staying true to her core values serves as an inspiration to many.
Through her story, Hiba hopes to encourage others to pursue their passions relentlessly, embrace challenges as opportunities for growth, and recognize the profound impact that sports and media can have on society. Her legacy is not just one of professional success but also of a life dedicated to inspiring and uplifting others. Do connect on Linkedin.
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