Early Life and Education
Cynthia Kattar Abou Rjeily’s story begins with a passion for media and communication. She pursued her higher education in Advertising and Marketing at Notre Dame University (NDU), equipping herself with the knowledge and skills to navigate the dynamic world of media.
Professional Beginnings
Before ascending to her current role, Cynthia honed her expertise in various capacities. She worked as a Marketing Manager at Joseph Chacra & Sons, the distributors for Warner Bros and New Line in the GCC region. In this role, she planned and executed comprehensive campaigns encompassing marketing, advertising, promotion, and publicity for theatrical and DVD releases.
Leadership at HIAMAG
Today, Cynthia stands as the Editorial Director at HIAMAG, a premier Arabic magazine dedicated to women’s interests, fashion, and beauty. Under her leadership, the magazine has flourished, offering readers insightful content that resonates with modern women. Her vision and editorial acumen have been pivotal in shaping the magazine’s voice and expanding its reach.
Strategic Role at Technica International
In addition to her editorial pursuits, Cynthia is a shareholder and the Strategy Manager at Technica International, her family-owned business specializing in automation solutions. Collaborating with the management team, she has been instrumental in setting and executing the company’s strategy based on the Balanced Score Card methodology by Dr. Norton & Dr. Kaplan. Her efforts also focus on ensuring a seamless succession from the first to the second generation and establishing robust family and corporate governance structures.
Challenges and Resilience
Cynthia’s journey has not been without obstacles. Balancing leadership roles in both media and a family business demanded resilience and adaptability. Navigating the complexities of corporate governance and succession planning in a family-owned enterprise required diplomatic finesse and strategic insight. Yet, her unwavering commitment to excellence and her proactive approach enabled her to turn challenges into opportunities for growth.
Personal Life and Interests
Beyond her professional endeavors, Cynthia is a devoted wife and mother of three. She cherishes family time and finds joy in dancing and traveling the world. These personal passions provide her with a well-rounded perspective, enriching her professional life with creativity and cultural insights.
Current Endeavors and Future Aspirations
Currently, Cynthia is focused on furthering the digital transformation of HIAMAG, ensuring the magazine remains at the forefront of the evolving media landscape. At Technica International, she continues to drive strategic initiatives aimed at innovation and market expansion. Her future aspirations include mentoring young professionals, especially women, guiding them to navigate and excel in their careers.
Inspiration for Others
Cynthia Kattar Abou Rjeily’s journey is a testament to the power of perseverance, strategic vision, and balancing multiple roles. Her story inspires individuals to pursue their passions, embrace challenges, and lead with integrity. Through her achievements, she exemplifies how dedication and adaptability can lead to success across diverse fields.
In a world where the media and business landscapes are continually evolving, Cynthia’s ability to innovate and lead serves as a beacon for aspiring professionals. Her journey encourages others to embrace change, pursue continuous learning, and remain steadfast in their commitment to personal and professional growth. Do follow her on Instagram.
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