Early Life and Passion for Beauty
Born in Saudi Arabia and raised in Sudan, Amna Hamdto always had a fascination with beauty and makeup. As a child, she would watch women apply makeup and then try to replicate their techniques at home. Despite her passion, Amna pursued a Bachelor of Science in Knowledge Management from Future University in Sudan, graduating in 2013. However, the allure of the beauty industry remained strong, leading her to a pivotal decision.
Transition to the Beauty Industry
In 2016, Amna took a bold step by enrolling in the London College of Makeup, where she earned a diploma from the International Makeup Association. This move marked her transition from a management professional to a certified makeup artist. Starting with doing makeup for friends, her talent quickly gained recognition, propelling her into the professional beauty scene.
Establishing Amnaswardrobe
Amna’s creativity wasn’t limited to makeup. She began designing unique clothing pieces for herself, which garnered admiration from her community. This encouragement led her to establish her fashion brand, Amnaswardrobe, in 2018. Based in the UAE, the brand reflects Amna’s commitment to modest fashion, offering practical designs that seamlessly transition from day to night. Her love for fabrics and accessories is evident in each piece, making her brand a reflection of her personal style and cultural heritage.
Challenges and Triumphs
Building a brand from the ground up came with its set of challenges. Amna faced numerous setbacks, but her determination and passion fueled her perseverance. She emphasizes the importance of finding the right environment and tools to nurture one’s talents, encouraging others to remain resilient in the face of adversity.
Current Endeavors and Inspirations
Today, Amna continues to inspire through her work as a digital creator based in Abu Dhabi. She shares her journey, fashion insights, and beauty tips on her Instagram platform, connecting with a diverse audience. Her story serves as a testament to the power of following one’s passion, embracing cultural roots, and overcoming challenges to achieve success.
A Role Model for Many
Amna’s journey from a young girl enamored with beauty to a successful entrepreneur in the fashion industry is nothing short of inspiring. Her dedication to her craft, coupled with her commitment to modesty and cultural representation, makes her a role model for many aspiring artists and entrepreneurs. Through her brand and online presence, she continues to empower women to embrace their unique styles and pursue their dreams with confidence. Do follow her on Instagram.
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