Designing at the Speed of Startups: Inside WDesigna with Founder & CEO Ana Khali

Rising from the Shadows: Ana Khali’s Early Life

Breaking the Mold: How Ana Khali is Redefining Modern Design with WDesigna

In today’s fast-paced startup world, where companies are expected to move swiftly, adapt instantly, and look polished from day one, traditional design processes often fall behind. That’s the exact problem Ana Khali set out to solve when she founded WDesigna, a Dubai-based design agency with a global reach and a game-changing subscription-based model.

With over ten years of international experience spanning the UAE, US, and Europe, Ana has shaped UX/UI and product design for a wide range of companies—from early-stage startups to established powerhouses like Etihad Airways, Privilee, and Ignyte by DIFC. Now, as the driving force behind WDesigna, she’s building the kind of agency she longed for during her years in the field: one that’s agile, responsive, and strategically aligned with business objectives.

A Vision Forged Through Experience

“Having worked inside startups, large enterprises, and agencies, I kept seeing the same issues over and over,” Ana shares. “Founders were stuck in long waits for even simple deliverables or overwhelmed managing scattered freelance designers. Everything felt slow, disjointed, and overly costly.”

WDesigna offers a refreshing alternative. With transparent monthly pricing, unlimited design requests, and fast turnarounds, the agency is built to match the pace and demands of fast-growing industries like SaaS, lifestyle, fintech, and D2C.

Designing for Performance and Scale

What truly sets WDesigna apart isn’t just speed—it’s strategic depth. “Design isn’t about making things pretty—it’s about performance,” Ana emphasizes. “Every design element should earn its place by building trust, driving engagement, or telling a compelling story.”

WDesigna’s clients gain more than just visual appeal; they benefit from digital experiences crafted to scale with their evolving needs. Whether it’s building a polished MVP for a newly funded startup or creating a robust brand identity for a scaling tech company, WDesigna meets its clients where they are—and helps them grow.

Design as a Catalyst for Momentum

Ana believes the future of design lies in agility, integration, and continuous delivery. “We don’t just produce designs—we provide momentum,” she explains. “Startups can’t afford delays. They need design partners who match their pace and push their vision forward.”

Thanks to its growing global client base and an ever-expanding portfolio, WDesigna is rapidly becoming the go-to design solution for founders ready to scale their vision with intention and impact.

Explore WDesigna

To learn more about WDesigna’s approach or explore its plans, visit wdesigna.com.

To learn more or explore WDesigna’s plans, visit wdesigna