Essra Al Bloushi is a Kuwaiti entrepreneur, media personality, talent manager, and wellness advocate whose journey began at just sixteen years old, long before entrepreneurship became a global trend. From an early start in media and communications, Essra explored advertising, radio, television, YouTube shows, and digital platforms, developing a powerful understanding of storytelling, branding, and human connection.
Social media later became the turning point of her career, allowing her to unify all these experiences into one meaningful personal brand. Through it, she found her voice, built her audience, and clarified her purpose using platforms not only to promote, but to connect, inspire, and create impact.
Alongside her entrepreneurial journey, Essra holds a respected governmental position, where she is known for her professionalism, strategic thinking, and ability to execute complex projects with clarity and grace. Balancing a demanding government career with private ventures, content creation, and motherhood has shaped her into a disciplined yet intuitive leader.
As a single mother, Essra openly represents the reality of navigating ambition, family, emotional setbacks, and responsibility without losing softness or vision. Her life experience deeply informs her work, making her grounded, relatable, and trusted by the communities she serves.
B|ME Global Agency
Essra is the founder of B|ME Global Agency, a boutique talent management, PR, and strategy agency built around meaningful representation and long term brand building. B|ME operates through its signature PPETS framework:
Production for creative content storytelling campaigns and media execution
PR for personal branding positioning and visibility strategy
Events for conceptualized experiences that connect people brands and purpose
Talents for managing and mentoring creators experts and public figures
Strategy for long term vision partnerships and growth alignment
At B|ME the focus is not exposure but alignment integrity and sustainability. Essra is known for her sharp planning skills attention to detail and ability to see potential in people before they see it in themselves.
AVAIA Wellness Movement
Expanding beyond media and business Essra is also the founder of AVAIA, a soul centered wellness movement dedicated to women’s healing embodiment and self alignment. AVAIA brings together wellness spirituality lifestyle and modern leadership creating safe spaces for women to reconnect with themselves while still thriving in the real world.
The movement reflects Essra’s belief that success and softness can coexist and that wellness is not a luxury but a foundation.
Community and Values
Essra is also the creator of OctaWOW Group, one of Kuwait’s most active women led communities. This large private WhatsApp group connects women from different backgrounds to support collaborate and uplift one another.
Known as a true girl’s girl Essra leads with honesty integrity and kindness. Her philosophy is simple yet powerful.
People are allowed to make mistakes. What matters is starting again with kindness and accountability.
She leads with heart plans with precision and gives fully to everything she commits to. Whether in business wellness media or friendship Essra Al Bloushi continues to inspire women to rise together through authenticity purpose and connection.
Do follow her on Instagram
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